CUSTOMER SATISFACTION TOWARDS

WOODLAND REDCHIEF

OBJECTIVE OF THE STUDY

1. To find out the Awareness level of woodland and red chief.
2. To find out the time period of using the two brands.

3. To find out the level of Satisfaction regarding the services provided by woodland and red chief.
4. To find out the Present & Potential Market. 5.To find out the availability and affordability of woodland and red chief.

RESEARCH METHODOLOGY
1. Primary data: The primary data included the information collected from the Structured questionnaire

2. Secondary data: Secondary data includes Internet Books Newspapers etc

 Sample size is 50. Random sampling method is used for the research. Sample area is Bareilly city. Research used is descriptive.

GRAPHICAL PRESENATATION

Q1-Awareness level of customer?

In this 86% of people are aware about the woodland and red chief shoes and 14% are unaware of the two brand.

WOODLAND REDCHIEF

43 07

Q2-TIME PERIOD OF USING YOUR PREFERRED BRAND?

In this 46% people are using the shoes from more then 2 years, 36% are using from more then 1 year, and 18% are using from more than 6 months

FROM 6 MONTHS
FROM 1 YEAR MORE THAN 2 YEARS

9
18 23

Q3-SATISFACTION REGARDING SERVICES OF WOODLAND AND REDCHIEF?

In this 56% people are satisfied with the woodland , 32 % people are satisfied with the red chief and 12% people are satisfied with others.

WOODLAND REDCHIEF ANY OTHER

28 16 6

YES

41 9

Q4-IS THE
PREFERD SHOES BRAND ARE EASILY AVAILABLE TO U OR NOT?
In this 82% people get shoes easily and 18% are not getting by easy approach.

NO

IS YOUR PREFERRED BRAND AFFORDABLE TO YOU ?

In this, 78% people are getting shoes at the affordable price and 22% are not getting .

YES NO

39 11

CUSTOMER RATINGS TOWARDS REDCHIEF AND WOODLAND

DELIGHTED SATISFIED DISSATISFIED 16 23 11 DELIGHTED SATISFIED DISSATISFIED 15 18 17

FINDINGS
While conducting the survey we came to know about the awareness, satisfaction level , affordability, availability and how long they are using the two brands. We find out that most of the people are preferring the woodland shoes because of their affordability and availability. Certain other factors that influence the buying decision and the choice of stores are: Income Social class Occupation

 Age group is a major deciding factor while determining brand recall of a store as it is different for youth and the older generation. Amount of money spent within the store is directly proportional to the variety of items offered .

SUGGESTIONS
The stores should offer branded discounts to the customers. The sales people should be trained to entertain the customer well. That ensures their future return. While promoting the stores they should focus basically on word of mouth communication. As still people trust their peers and family more than media. They should decrease the price of red chief shoes as many people are still not buying because of high rate. The company should offer variety under one roof, as this is what the customers look for.

QUESTIONAIRE
1) Have you ever heard of any of the following two brands that is Woodland and Red chief? a) yes b)no 2) Have you ever used the product of any of the two brands? a) yes b)no

3) Which product satisfies you more? a) woodland b)red chief

c)any other

4) Since how long you are using any of the two brands? a) from 6 months b)from one year c)from more than 2 years

5) How will you rate woodland? a) Delighted b) satisfied 6) How will you rate red chief? a) Delighted c) satisfied

c)dissatisfied

c) dissatisfied

7) Is your preferred brand that is woodland and red chief is easily available to you? a)Yes b) no
8) Is woodland and red chief is affordable to you? a) Yes b) no 9) Do you find the expected results from your brand? a) Yes b) no

10) Are you getting desired ratio of price and quality of your preferred shoes brand? a) Yes b) no

11) Are you willing to continue your same shoes brand or will go for others a) Yes, I will b) no, I will not c) depends 12) Do your preferred brand offer you any schemes? a) Yes b) no

13) How is your shoes brand is different from others? a) Price b) quality
14) Key suggestions:- Gender a. male AgeA.18-25

c)others

b. Female

b.25-35

c-40 above

Occupationa .business

b. service

c. others

Income (per month) a.15, 000-25,000

b.25, 000-35,000

c.35, 000 above

THANK YOU