TATA CASE STUDY

Submitted to:
Vandana Bharti Professor ITM University Gwalior

GROUP MEMBERS
1. 2. 3. 4. 5. ANUJ SONI FEISAL YAHYA TANU JAIN TARUNA CHAUHAN SHUBHANGI SISODIA

COMPANY PROFILE TATA MOTORS

Tata Motors Limited, formerly known as TELCO

(TATA Engineering and Locomotive Company),

is a multinational corporation headquartered in

Mumbai, India.
It is India's largest passenger automobile and

commercial vehicle manufacturing company.

Part of the Tata Group, and one of the world's

 Tata Motors was established in 1945, when the

company began manufacturing locomotives. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969

It is the 5th largest medium and heavy commercial

vehicle manufacturer in the world. listed in BSE, NSE

JAGUAR
A statement of ultra luxury, Holds Royal warrants,

Rarely advertised, Fords formula one entry

since 1990s .Founded in 1922 by Sir William

Lyons, headquartered at Coventry ,ENGLAND.

it became a part of FORD MOTORS in1990

when Ford acquired Jaguar for $2.5 billion

LAND ROVER
Founded in 1948 as a Marque of the Rover Company. Land Rover is an all-terrain vehicle

and Multi Purpose Vehicle(MPV) manufacturer,

based in Solihull, West Midlands. In 1994

Rover Group is taken over by BMW & sold to

FORD MOTORS for 2.75 bn$ in 2000. It is

Known for superior off-road performance,

Used by military for projects and expeditions,

 12/06/2007 - Announcement from Ford that it plans to sell Land Rover and Jaguar. August 2007 - Major bidders are identified Likely buyers: Tata Motors, M&M, Ceribrus capital Management, TPG Capital, Apollo Management

Indias Tata Motors and M&M arrive as top bidders

($ 2.05b & $ 1.9b)

03/01/2008 Ford announces Tatas as the

preferred bidders

 Ford was experiencing a fluctuating market in the west Tata motors was capitalizing on an emerging automotive market in India Due to National Highways Authority of India

TATA MOTORS IN THE INDIAN MARKET

massive legislation their would fund the creation

of highways and other travels infrastructure and

due to lack of transportation it increase the

MARKETING STARTEGY
Clear cut internet marketing guideline Innovation through which they increased their profitability Excellence in service and presentation Understanding customers family need for a car. Positioning.

STRATEGIC LOGIC
Long term strategic commitment to automotive sector Opportunity to participate in two fast growing auto segments; Luxury cars and all terrain vehicles. Increased business diversity across market and product Sharing of best practices in manufacturing and quality assurance system and process. Benefits from components sourcing, design services and low cost engineering