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Kultur Dokumente
10.26.11
fragmentation
3 *Source: e-marketer
3 Hours, 22 Mins
3 Hours, 37 Mins
2004
1994
2012
= $30 billion
Display, $5.50
30% 13%
2010 2009
0%
5%
10%
15%
20%
25%
Now, Were Seeing Shifts Dollars Going Into the Social Arena
In 2011, Facebook comprised 6% of total US online ad spend ($2B in revenue)
Video
Mobile
Search
10
Connected TVs
Tablets
11
12
Currently mobile display is the format leader but is projected to fall behind search and video by 2014 Similar to the trends in digital video, mobile video is the fastest growing mobile ad format Location based mobile ads will become focus of mobile ad campaigns as they will provide greater ROI and POS opportunities Becoming the primary tool to access social media
iPad sales topped 25MM through beginning of June Business, shopping and gaming are the top 3 most common tablet activities Tablet users are open to video content. One third regularly watch the video commercial that often plays before other video content Tablet users are more likely to search online for products and services. 43% of tablet owners regularly search for product information and comparison shop
E-Commerce
Total e-commerce spending continues to recover strongly from the recession, posting a +12% gain Y/Y
U.S. e-Commerce Dollar Sales Growth ($ Billions)
18
E-Commerce growth significantly exceeds the growth of total retail, indicating that consumers continue to shift from retail to online
Quarterly e-Commerce Sales Growth vs. YA
19
E-Commerce share of all consumer sales continues to grow, with almost one in every ten discretionary dollars spent online
e-Commerce Share of Corresponding Consumer Spending*
20
Source: comScore for e-Commerce & U.S. Department of Commerce (DOC) for Retail
Beginning with Q4 2009, e-Commerce dollar sales have seen positive gains Y/Y for seven straight quarters
e-Commerce Dollar Sales ($ Billions)
21