Marketing Project by

Syahrul Helmie Cheah Waikent Basyir ismail Julia

Our Product
Mug How do we come out with this idea? Dual function
Heat the drinks Cool the drinks

Product details
Slogan
Make Muggie Yours We want everybody to have our technological breakthrough product

Logo
MM for muggie muggie

Unique selling proposition

core
cool drinks heat drinks

actual product
battery heat coating auto-pull cable attachable lids easily washed waterproof

augmented
warranty

Examine Potential Market Segment

Trend and market size
Use of mug increasing

Market competitor
No direct market competitor Creating a distinct market Normal mug, tumbler

Market segmentation
Dividing a market into distinct subsets of consumers with common needs or characteristics selecting one or more segments to target with a distinct market strategy.

Segmentation bases
Job enthusiast Student Senior citizen Coffee lover Benefit sought Quick way to make drinks either cold or hot To have drinks whenever wanted Pleasure and convenient Quick way to make coffee

Use-situational

During break, overtime

Study

Having a break, rest

Pleasure, enjoy coffee

Usage rate

Heavy user

Light user

Light user

Heavy user

Geographical

Offices in cities- urban lifestyle

At home, hostel, university

home

everywhere they feel to have coffee

STP: Targeting
Job enthusiast and coffee lover Peak of life Active lifestyle Dedicated their life for jobs Best way to have their coffee more easily Market is large to ensure that it is profitable to penetrate the market

STP: Targeting
unemployment rate 3.2% Economic boom Therefore, high rigidity to penetrate the market High accessibility

Product
What our mug has to offer?
Heat the drinks Cool the drinks Easily washed Temperature display

Product: what our mug has to offer

Waterproof Battery to support the heating and cooling Auto-pull USB cable Comes with attachable lid Use less power

Product
Brand name
Muggie Muggie
Cuteness Based on questionnaire response want to make it unique to the eye of customer (j.n.d)

Packaging
Box Transparent plastic on one side
Customer can notice what is inside

Made from recyclable material

Warranty
One year

Price
Penetration pricing strategy
Price
S = RM39.90 M = RM49.90 L = RM 54.90

Set a low price To capture market share

Prices differential for each sizes Payment method (online)

Credit card, online banking

Place
Distribution
Selective distribution (outlet) Intensive distribution (online)

Logistic
Online (Pos Laju) Outlet (lorry)

Inventory
Mass produce Cheaper (economies of scale) Product last long

Promotion
Advertising
TV channel

Internet medium
technology communication is essential in the working field Media types
TV, newspaper, Facebook, twitter, blogs, public transport channel (AMC on rapidKL)

Sales promotion
Discount for the first 100 customer (30%) Money-off deals or price packs (buy Nescaf with muggie muggie mug)

Event sponsorship or event marketing

Collaboration with coffee maker (Nescaf, etc.)