RETAILSECTOR

BY SURESH SUDAKAR JYOTHI SARIKA SOWJANYA

CONTENT
INDUSTRY EVOLUTION 4Ps IN MARKETING RETAIL FORMATS IN INDIA DIFFERENT TYPES OF STORES THE GREAT INDIAN RETAIL REVOLUTION GOVERNMENT INTIATIVES RECENT CHANGES INFORMATION ABOUT COUSTMER DEMAND RETAIL MANAGEMENT- ELIGIBILTY AND COURSE JOBS IN RETAIL IN RETAIL SECTOR

INDUSTRY EVOLUTION
1980s experienced slow change as India began to open up economy Textiles sector with companies like bombay dyeing ,raymonds, s kumar and grasim first saw the emergence of retail chain Later TITAIN successfully created on organised retailing concept and established a series of show rooms for its premium watches The later half of the 1990s saw a fresh wave of entrants with a shift from manufactures to pure relations

INDUSTRY EVOLUTION
TRADITTONAL RETALING IN INDIA CAN BE TRACED IN TO : The emergence of the neighbourhood kirana stores catering to the convenience of the consumers Era of the government support for the rural retail franchise model of stores chains run by khadi and village industries commission Retail in India is brought up to by the(SHOPPERS STOP) when it established its first customer care associates in the year 1993and was providing a salary of 900/- to an employee

INDUSTRY EVOLUTION
For eg:-food world and subhiksha in food and fmcg, planet m and music ,world in music cross word and fountain head in books.

Post 1995 onwards saw an emergence of shopping centres. Mainly in urban area , with facilities like car parking.
Targeted to provide a complete destination experience for all segments of society.

INDUSTRY EVOLUTION
Emergence of hyper and super markets trying to provide customer with 3vs,value,varietyand volume. Expanding target consumers segment:The SACHET revolution-example of reaching to the bottom of the pyramid At year end of 2000 the size of the India organised retail industry is estimated at 13,000crores.

4PS OF RETALING
THE FOUR PS OF RETALING THATENCHANCE THE SELL OF A PRODUCT ARE : PASSION POSSESSION

PLACE
PLEASURE

RETAIL FORMATS IN INDIA

1. MALLS :- The largest form of oraganized retaling today located mainly in metro cities in proximetly to urban out skirts ,ranges from 60,000 sqft to 7,00,000 sqft and above .They lend an ideal shooping expeince with an amalgamation of product ,service and entertainment,all under a common roof examples include SHOPPERS STOP PIRAMYD PANTALOON

SPECIALTY STORES

Chains such as the bangaloress basedkids kemp, the mumbai book retailer crossword, RPGs music world and the times groups music chain ,planetM,are focusing on specific market segments & hav estabilished them seleves strongly in their sector

DISCOUNT STORES

THIS STRATGY MAKES COSTUMER TO LOOK AROUND THE MARKET

As the name suggest,discount stores (or) factory outlet, offer discounts on the MRP through selling in bulk reaching economies of scale (or)excess stock left over at the season the product category can range from a varity of perishable /non perishable goods

MALLS AND SHOPPING CENTERS AT HYDERABAD

HYDERABAD PLANET

GVK MALL
IN ORBIT MALL

MALLS AND SHOPPING CENTRES IN INDIA

DLF CITY CENTER

SAHARA MALL

DEPARTMENT STORES

Large stores rangingfrom 2000 5000 sqft catering to a variety of consumers needs further classified into localized deapartment such ads clothing ,toys,groceries e.t.c Departmental stores are expected to take over the apparel bussiness from exclusive brand show rooms , among these ,the biggest success is rahejas SHOPPERS STOP , which started in mumbai & now has more than seven large stores ( over 30,000 sqft) across india and even ha sits own in store brand for clothes called stop

HYPER / SUPER MARKET

These are located in (or) near residenatial high streets ,these stores today contribute to 30% of all food & grocery oragnized retail sales super market,can further be classified into mini super market typically 1,000 sqft to 2,000 sqft &large supermarket ranging from of 3,500sqft to 5000 sqft having a strong having focus on food & grocery and personal sales

CONVENIENCE STORES

These are realatively small stores ,400 2,000 sqft located near residential area ,they stock a limited range of high trun over convenience, products and are usually open for extended period during th eday ,seven day a week ,prices are slightly high due to the convenience premium

MBO(multiple brand outlet)

MBOalso know as category killers offers,several/brands a cross a single product

Categoery . these usually do well in busy market places and metores

RETAIL SALES IN INDIA

ACCORDING TO THE SURVEY IN 2008 RETAIL SALES IN INDIA

Retail sales in india

UN ORGANISED
FRAGMENTED RURAL BIAS

RETAIL IN INDIA
ORGANIZED

RURAL

UN ORGANISED

RECENT TRENDS
Retaling in india is witnessing a huge rewaping execrise India is rated the fifth attaractive emerging retail attractive emerging retail market

Ranked second in global retail development

THE GREAT INDIAN REATAL REVOLUTION

what really makes Indian retail industry a most growing business ?

GOVERNMENT INTIATIVES
Finally paving way for foreign retailers like Wal-Mart, Tesco and Carrefour to open independent retail stores in India, the Government has initiated steps towards allowing 51 per cent FDI in multi-brand retail and raising FDI limit in single brand retail from 51 per cent to 100 per cent.

RECENT CHANGES
MULTIPLE DRIVERS LEADING TO A CONSUMPTION BOOM : Favourable demographic Growth in income Increasing population of women Raising aspiration :-value added goods sales More successful in cities in the south and west in india

RETAIL ASSORTMENT STARTAGIES

Wide & shallow Many categories & limited assortment in each category

Narrow & deep Few categories & large assortment in each

Narrow & shallow Few categories & limited assortment n each

INFORMATION ABOUT COUSTMER DEMAND

Efficient merchandise management depends on stores ability to generate relative accurate sales forecast Sources of information Consumer demographics, L-styles, preferences. Test markets Manufacturers own forecasts Formal system for new/missing items Emerging trends Routine advertising by manufacturers Product specific advt. by retailers Visits to exhibitions & trade fairs

LEADING RETAIL IN INDIA

RETAILING INDIA : A FORECAST

GROWTH OF RATE IN 2007 -32 GROWTH OF RATE IN 2008 -42

GROWTH OF RATE INCREASED BY 2012 10 GROWTH OF RATE WOULD INCREASED BY 2015 - 15

PROBLEMS FACED BY THE RETAIL

HOW MUCH ON THE SHEVLES HOW MUCH IN THE STORE HOW MUCH IN THE WARE HOUSE HOW MUCH AMONG THE STORES

 FUTURE DIRECTION ( POSITIVE ) FUTURE DIRECTION ( CONCERNS )

RETAIL MANAGEMENT- ELIGIBILTY AND COURSE

PGDM MBA BBA CERTIFICATE COURSE DIPLOMA OR BACHEOLR COURSE IN MANAGEMENT

INSTITUTIONS OFFERING RETAIL MANAGMENT

Asian School of Business Management, Hyderabad Banglore Management Academy, Banglore Chennai Business School, Chennai Chennai Business School, Mumbai C.T. Group of Institute, Jalandhar IFIM Business School, Banglore

JOBS IN RETAIL FOR FRESHERS

Sr.business Analyst Senior executive Asst.manger-soultions & techonlogy team Designer Ast manager-genral legal Executive/senior executive indirect taxation Senior manager general legal Senior manager property legal

USEFUL CONTACTS
Retailers Association of India (RAI) 112/112, Ascot Centre, Next to Hotel Le Royal Meridien, Sahar Road, Sahar, Andheri (E), Mumbai - 4000 90. Tel.: + 91 22 28269527 - 28 Fax: + 91 22 28269536. Email: Contact Now Website: www.rai.net.in

OUR CONCLUSION
EVOULATION OF RETIAL SECTOR GROWTH ROLE OF INFORMATION TECHNOLOGY OPPORTUNITIES

MAJOR FINDINGS