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GAHUKALYA SALT & MINERAL BLOCKS

Healthy cows more milk


Current Scenario of Indian Dairy farmers:
The

major problems faced by the farmers are lack of fodder and problems of low milk yielding

Due to decrease in forest area there is substantial decrease is fodder production.

The lag in supply is being tried to restore with commercial feeds which in turn increases cost of production of milk.

Artificial milk boosters are mixed with urea in the commercial feeds which has harmful effect on the quality of milk produced health and the lifespan of the animals.

It plays a major role in the diet and is essential for efficient feed utilization. Additionally, it stimulates saliva production, promoting digestion and making fodder more palatable. Deficiencies are most likely in rapidly growing animals and also in lactating stock. Salt deficiency can lead to: 1.1. Loss of appetite and poor intakes 1.2. Depressed growth rates in growing and fattening stock 1.3. Poor milk production in lactating livestock Visible symptoms of salt deficiency are often seen in the form of cravings for salt, drinking urine and the licking of gates, walls, stones and soil are examples of this.

Our salt and mineral block gives them adequate amount of minerals and other trace elements that help them remain healthy and affect the quantity and quality of the milk produced. Milk boosters effect the milk contents and makes it contaminated with harmful substances that can cause cancer and other diseases in human bodies. This Mineral and salt bock will complete their requirement

Make and keep them healthy, help them develop good immune system, increase the quality and quantity of milk and increase their fertility.

Rural population constitutes 72.22 per cent of Indias total population The literacy rate of this huge rural population is around 27 per cent, and more than 60 per cent of the population comprises of adults in the age group of 15 to 59 years The agriculture and allied activities contribute 75 per cent to the total revenue generated in the rural economy, and the contribution of the rural economy to the overall GDP of India was about 24 per cent. Total of turnover of Rural industries is 4500 Crore Rupees. With 128 Million households he rural population is three times the urban (MNC)

Reasons for growth in rural market


Increase in Income Growth in education Enlargement in media reach Growing interaction with urban area Marketers effort to reach rural areas

BUSINESS MODEL
Transactional:

3 types of block

charge a 46 RS for 1 kg block charge a 230 RS for 5 kg block charge a 460 RS for 10 kg block

Advertising:

Display banners and wall paintings Road shows regarding benefits of product Exhibition Buzz tool Distribution of advertising pamphlets

Supplies, Launch Plan, Services:

provide supplies, education for Gahukalya At the time of launch free samples of 500 grams will be provided with the purchase of other animal food products. Tie ups will be formed with the dairies and the product will be given at a subsidize rates to the farmers. Road shows and exhibitions will be conducted Other animal insurance and basic healthcare facilities for them will be provided as a additional service.

TECHNOLOGY
Our production process is totally computer monitored We use state of art technology and new molding machines

Our Secret: We have a unique flavor which has a typical stimulation on the taste buds of animals which makes them like the taste of it.

MARKETING PLAN

Partner

with notable dairies Buzz campaigns Generate references of veterinary doctors and other related consultants Create our own distribution line

1 Central office between 3 villages Each village will have remote office

Order

Discounts for Reviews & Referrals:

Get Rs 10 off you bring 3 empty packs One 2 Kg pack is free if you refer 3 friends!

FINANCING

Raised Rs 450K from banks Promoters' Contribution

3 partners contributed a total of Rs 210 K

The debit equity ratio is 2.31:1 The promoters contribution is 30%

Sales & Profit Estimate:


At 100% production capacity we can produce 110.40 tons of salt and mineral blocks

Per kg price is 46 Rs.


Total revenue from sales will be 50.80 lakhs at 100% capacity It is assumed that the plant would be operated at 60% and 75% respectively during first 2 years. Total Revenue generated for the first year is 30.48 and for the second year is 38.10

The cost of production and sales is 26.56 lakh Rs. and 33.16 lakh Rs. for the first & second year respectively.
Hence, EBIT for the 1st year is 3.92 lakhs and for the 2nd year is 4.94 lakh Rs.

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