Pepsi

Presented by:

Mehwish Sidra Bashir Umer Rabbani Samiullah

SWOT helps a company to se itself for better and for worse.

Companies are inherently insular and inward looking SWOTs are a means by which a company can better understand what it does very well and
where its shortcomings are. SWOTs will help the company size up the competitive landscape and get some insight into the vagaries of the

marketplace.
SWOT analysis has been a framework of choice among many managers for along time because of its simplicity and its portrayal of the essence of sound strategy formulation - matching a firms opportunities and threats wit its strengths and weaknesses. Central to making SWOT analysis effective is accurate internal analysis the identification of specific strengths and weaknesses around which sound strategy can be built.

Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1926, Pepsi received its first logo redesign since the original design of 1905.

PepsiCo is the second largest food and beverage company in the world. It manufactures markets and sells a variety of salty, sweet and grainbased snacks, carbonated and non-carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational activities by creating competitive advantages through new product innovation

In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and Stacys Pita Chip Company in the US, Star Foods in Poland, and Bluebird Foods in New Zealand. It has expanded its presence in the non carbonated drinks as well as snacks

The companys volume grew by 5.5% in 2006 compared with 2005 In 2007, the company plans to expand its market share through further acquisition and joint ventures.

In 2009, company has its revenue upto 43.2 Billion US$ and its net income was 8.04 Billion US$.

 Company Image
Quality Conscious Good Relation with Franchise Market Share Large No. of diversity businesses

Sponsorships

Decline in taste Political Franchises Short term Approach Weak Distribution Low Consumer Knowledge Lack of Soft Drink Financial Downfall

in Million US$

15,000 13,000 11,000 9,000 7,000 5,000

13,591

13,796

13,219

2007

2008

2009

Years

 Increase Population Changing Social Trend Diversification Distribution of Snack Foods

 Imitators Government Regulation Non-Carbonated and other Competitors Substitutes Corporations Shortage Problem

Threat of Labor Strikes

 Promotion their products through Effecting Marketing and Advertising strategies. Improving production efficiencies through optimal outsourcing of production and integration. Produce a range of Healthy, i.e. Sugar free or diet Alternatives of different brands.