Genetically Modified Foods

NAME Manthan Satiya Yogesh Khalate Sandeep Kamble Sandip Shejwal Kailash Bhurke Vijay Dadhwal

ROLL NO 88 44 40 98 12 17

Janhavi Jagtap
Ravi Powar Sanjeev Pednekar

35
80 76

Anirudha Handigole

33
2

An Introduction To Genetically Modified Organisms & Foods

Genetically modified foods or biotech foods are foods derived from genetically modified organisms (GMOs). Genetically modified organisms have had specific changes introduced into their DNA by genetic engineering techniques. These techniques are much more precise than mutagenesis (mutation breeding) where an organism is exposed to radiation or chemicals to create a non-specific but stable change. Other techniques by which humans modify food organisms include selective breeding; plant breeding, and animal breeding, and somaclonal variation. Genetically Modified foods (GM foods) were first put on the market in 1996. Typically, genetically modified foods are transgenic plant products: soybean, corn, canola, rice, and cotton seed oil.
3

OBJECTIVE
Merck is planning to introduce Genetically Modified foods in India. The main purpose of this survey is to understand the current awareness of Genetically modified foods in the market and create a strategy to increase the awareness & introduce their products & benefits to the consumer. To analyse the above given case, a questionaire was formulated by a group of students from Part Time MBA of Welingkar College.

Questionnaire
Name Age Gender:
Educational Background: Science / Commerce / Arts Profession Tick any one of the options against the MCQs given below 1) Are you aware about the term GMOs and Genetically Modified Foods? Ans- Yes No 2) Why are Genetically Modified Foods produced? Ans To benefit the producer To benefit the consumer To increase the product qualities & price None of the above

3 ) Should Genetically Modified Foods be produced or not? Ans - They should be produced They Should not be produced They should be produced abundantly They should be produced in small quantities

4) Genetically Modified Foods would be beneficial or harmful? Ans - Beneficial Harmful Beneficial if consumed in small quantities Harmful if consumed in higher amounts 5) Do Genetically Modified Foods lead to any allergic reaction? Ans Yes No May be possible 6) Are Genetically Modified Foods stable or safe? Ans - Yes No be Dont Know Not

Might

7) Can Genetically Modified Foods benefit the consumer or does it benefit the producer? Ans It benefits the producer It benefits the consumer It benefits both the producer & the consumer It benefits neither the producer nor the consumer

8) Have you ever tried any Genetically Modified Foods? Ans : Yes No Dont know whether it was genetically modified
6

9) According to you, would producing Genetically Modified Foods be an issue of concern for the environment? Ans : Yes No Might Be 10) What kinds of Genetically Modified Foods are available in market currently and Internationally? Ans - Fruits Vegetables Vaccines No Idea 11) What is the state of public debate on Genetically Modified Foods in other regions of the world ? Ans : For it Against it Not clear Unaware

Analysis of Questionaire
The following factors were considered while framing the question set.

Age

To understand the mindset of various age groups

To understand the perspective of genders w.r.t price, quality & utility To understand the awareness of these concept amongst different educational backgrounds.
8

Gender

Educational Background

HYPOTHESIS
Q1 : Are you aware about the term GMOs & Genetically Modified Foods?
Ans : YES NO Test For Equality of Single Population Proportion YES 41 Alternate Hypothesis : H1 : P > 0.70 Test Statistic is Z = (P-Po) / SQRT (PoQo / n) NO 9 Ho : P = 0.70 TOTAL 50

Where P = 0.82, Po = 0.70, Qo = 1-Po = 0.30

9

Reject Ho When P>Po

Z>Z

Z = 1.87 > Z0.05 = 1.64 Therefore reject Ho

Analysis : More than 70% people are aware of GMFs at 5% level of significance.

10

MODE
Q8 : Have you ever tried any Genetically Modified Foods?
A : Yes B : No C : Dont know whether it was genetically modified

Answer

No of respondents

Yes
No

8
25

Dont Know whether it was GM

17

Analysis : Most of the people have not tried Genetically Modified Foods
11

PIE CHART
Q 10 : What kinds of Genetically Modified Foods are available in market currently & Internationally?

14% 4% 38%

A FRUITS

B VEGETABLE

C VACCINES

D NO IDEA 44%

Genetically Modified Products Fruits Vegetables

Answers 19 22

% 38% 44%

Vaccines
No Idea

2
7

4%
14%

12

CRAMERS V
Observed Frequency (O)
Stand Gender For It Against it Not clear Unaware Total

Male
Female Total

3
0 3

9
2 11

18
5 23

11
2 13

41
9 50

Expected Frequency (E)

Stand Gender Male Female Total 2.46 0.54 3 9.02 1.98 11 18.86 4.14 23 10.66 2.34 13 41 9
13

For It

Against it

Not clear

Unaware

Total

50

Chi Square Formula: X2 = (O-E)2 = 1.182 E Cramer's V = SQRT ( X2 / (N (k - 1)) = 0.164

Q 11 : What is the state of public debate on GMFs in other regions in the world?
A : For It B : Against It C : Not Clear D : Unaware Whether Gender & Stand for GMFs are independent Chi Square = 1.182 Cramers V = 0.164 Interpretation : Since V = 0.164, there is a weak association between gender and Stand for GMFs

Analysis : Conclude that gender and Stand for GMFs are independent & are not related to each other.

14

Q2: Why are Genetically Modified Foods produced?

To Benefit the producer 17

To Benefit the consumer 11

To Increase the product qualities & price

15

none of above 7

Analysis : Most people think GMFs are produced for producers benefit

Q3 : Should GM Foods be produced or not ?

They should be produced 12 They should not be produced 14 They should be produced abundantly 6 They should be produced in small quantities 18

Analysis : Most people believe that GMFs are beneficial but should be produced in small quantities

Q4 : Genetically Modified Foods would beneficial or harmful?

Beneficial if consumed in small quantities 20 Harmful if consumed in higher quantities 8
15

Beneficial 11

Harmful 11

Analysis : Most people think GMFs are beneficial if consumed in small quantities

Q5 : Do Genetically Modified Foods lead to any allergic reaction?

Yes 1 No 5 May be 43 Not Possible 1

Analysis : Most people are not sure whether GMFs will lead to allergic reactions
Q6 : Are Genetically Modified Foods stable or safe?

Yes
8

No
5

Don't Know
31

Might Be
6

Analysis : Most people are unaware whether GMFs are stable / safe Q9 : According to you, would producing Genetically Modified Foods be an issue of concern for the environment?

Yes 21

No 10

Might be 19
16

Analysis : Most people believe that GMFs would affect the environment & nature

SUMMARY
On basis of the survey conducted, it can be summarized that most of the people are aware of the term GMOs & GMFs but are still unclear about its benefits, effects on nature & consumption effects.

The Survey indicates that more information is required to be passed on to the consumers to increase the awareness of GMFs before launching any GM Products in India. Thus it would be advisable for Merck to plan some strategy to increase awareness amongst the consumers & then launch the products within a positive & receptive market.
17

Thank You
for your patient listening

18