ITC LTD

The main objective of the study is that as ITC ltd is new in FMCG business they want to know their position in the market as well as know the position of the competitors. To know the visibility of both the bottles as well as sachets in the market. To know where itc shampoo stands compare to the competitors.

What is the preference of the customer and why.

Comparison of bottles and sachets in the Kolkata market.
ITC LTD

 Gaining knowledge about the process of sales. Exchange of facts, opinions, idea while interacting. Helping to analyse situations and for the company for the purpose of growth. Helping to build strategy for the company to tackle the competitors. To find out the potential area and outlets in the market.

ITC LTD

 ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited One of India's premium private player with an experience of 100 years Large and establish distribution network with an market capitalization of us $ 15 billion Annual turnover of us $ 4.75 billion. It enter into the personal care segment in 2005. It has a vast diversification.
ITC LTD

ITC BUSINESS PORTFOLIO

FMCG &CIGRATE S

HOTELS & IT

AGRI BUSINESS
ITC LTD

PAPERBOR D &PACKAGIN G

ITC LTD

 They have a DIFFERANTIAL MARKETING STRATEGY type. Always use their existing channels. Various kind of promotions Brand Ambassador are selected according to the brands and mostly are YOUTH ICONS They emphasize on going with current trend in the market .

ITC LTD

 Trade channel covers the distance between the producer and the consumer ITC Foods/Fmcg utilizes distribution network efficiently Distributes products to more than a million outlets across the country Distribution centres located in the major states

E- choupals -distribution channel where the farmers are linked to the company
It even uses the services of Panwalaas for distributing its ITC LTD brands

 Supervision process is to avoid overstocking and stock outs Frequency of distribution to retail outlets Help retailers manage their stock better

company can manage working capital better

ERP based logistics link-Distributers-Warehouses-Marketing branches toits head offices and factories

Developed a companywide hybrid network called Project Infoben

ITC LTD

 HINDUSTAN UNILEVER LIMITED PROCTER & GAMBLE HYGIENE & HEALTH CARE LIMITED. GODREJ CONSUMER PRODUCTS LIMITED. DABUR INDIA LIMITED.

ITC LTD

The timing delivery is very necessary. The packaging need to be upgraded . The quality of the product need to be enhanced . The must give free samples with the hot product like ashirwad atta and vivel soap. Every variant need to have RS 1 sachets. Need to tap the rural market. Need to focus on advertisement like T.V, NEWSPAPER, RADIO, AS WELL AS PAMPLETES. Off seasons campaign in rural area

ITC LTD

THANK YOU
ITC LTD