Research Methodology

Group No. 6

Income Vs Soap Brand preference

Test for Independent Attributes

Average bath soap consumed per population

Test for single population mean when unknown

Change of brands in last 6 months

Pie Chart

No. of bath soaps consumed by family

Mean, Mode & Median

Correlation between Price and Quality of the Soap

Spearman Coefficient

Income Vs Soap Brand preference

Test for Independent Attributes

o table
Soap Brand Salary High Medium Low Total Premium 3 7 7 17 Popular 0 7 17 24 Economy 3 3 3 9 Total 6 17 27 50

Income Vs Soap Brand preference

Test for Independent Attributes

e table
Soap Brand Salary High Medium Low Total Premium 2.04 5.78 9.18 17 Popular 2.88 8.16 12.96 24 Economy 1.08 3.06 4.86 9 Total 6 17 27 50

e=RXC/n

Income Vs Soap Brand preference

Test for Independent Attributes

2= (o-e)2/e 2 = 9.6576 Reject H0, if 2 > 2[(r-1)(c-1)] = 20.054

9.6576 > 9.488 Therefore Reject H0 and conclude that the preference of soap and income are related at 5% level of the significance

Average bath soap consumed by population

Test for single population mean when unknown
Q.12 How many soaps do you consume every month for your family?

No. of bath soaps consumed per month x 2

s

Frequency f 3

fx

fx2

12

3
4 5 6 8 10 12

13
7 1 13 7 3 3

39
28 5 78 56 30 36

117
112 25 468 448 300 432

Total

50

278

1914

Average bath soap consumed by population

Test for single population mean when unknown

Mean x-bar = 6 Standard deviation of sample = 3 N = unknown n = 50 Average soap consumed by the population is more than 4 at 5% level of significance H0 : = 4 H1 : > 4

The test statistics is,

Average bath soap consumed by population

Test for single population mean when unknown

t = 4.714 > t0.0549 = 1.677

Reject H0 and conclude that Average number of soaps consumed by the population is more than 4 at 5% level of significance

Change of brands in last 6 months Pie Chart

No change Once 17 18
No change Once Twice Thrice or more

Twice
Thrice or more

12
3

No. of bath soaps consumed by family

Mean, Mode & Median
No. of bath soaps consumed per month x 2 Frequency f 3 6 3 fx cf

3
4 5

12
7 1

36
28 5

15
22 23

6
8 10

14
7 3

84
56 30

37
44 47

12
Total

3
50

36
281

50

No. of bath soaps consumed by family

Mean, Mode & Median

Mean - Average 6 nos. of soaps are consumed every month by each family

Median - 50% numbers of soaps consumed are below 6 and 50% soaps consumed are above 6

Mode - Most of the family has consumed 6 nos. of soap

Correlation of ranking between Price and Quality of the Soap

Spearman Coefficient

Rank the factors from 1 to 7 for selection of your soap?

Quality Price Fragrance Brand Name Ingredients Offers Packaging

Correlation of ranking between Price and Quality of the Soap

Spearman Coefficient
Spearman Coeeficient can be calculated as,

d2 = 286 N = 50 SCR = 0.9862 There is a strong correlation between Price and quality of the soap.