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Range Development

Done By : Preethi.L Vinu Deva

5/5/12

Jigme Angchuk Bodh, Nifty Jacob

RUST

IN DUST

Outdoor Clothing has been popular in the past, but things have changed. Today people have moved on from just fitness to Styled Fitness. Its a comfort statement for many too. You don't see people trekking with normal Denim and a cowboy hat. People now a days expect specific clothing for each and every different outdoor activities. Rust in Dust meets the peoples expectation with regards to outdoor adventure clothing.
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Mood board

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Theme board

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Rust In Dust Spring Summer 2012

Color board

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RUST

IN DUST

Printed canvas camouflage for pant

Quality 20 X 20 / 108 X 56

Plain canvas for pant


Quality

20 X 20 / 108 X 56

Plain twill for shirt solid dyed & heavy washed


Quality

2/60s fabric, as like the swatch.

Plain voile for shirt Gmt dyed


Quality

5/5/12 Fabric board Pique , 100% Cotton , 220 gsm

80 X 80 / 132 X 116

RUST

IN DUST

Camouflage Print

Fabric board

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S I L H O U E T T E B O

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RUST

IN DUST

Embellishment

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Accessory

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Client board

Buyer / Brand

For the brand called Timberland Nature needs heroes Target Age group 25-45 yrs Market Niche Market Specially for Earth keepers Product Available at all the prime stores and in online too
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Retrophilic Nostalgic

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Retrophilic Nostalgic

Retro is on the rise. Not traditionalism, which can be defined as a literal reinvention of past trends. Retro is a sophisticated, cool, sometimes ironic take on the pop culture and design of the 1930s to the 1980s. It represents a generational response by the under-40 crowd against the uniformity and slickness of much of todays mass marketing.
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Color Board Spring Summer 2012

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Retrophilic Nostalgic

Floral Printed Cambric with soft touch


Quality

60 X 60 / 104 X 88, 100% Cotton

Abstract & Polka dot printed poplin


Quality

50 X 50 / 92 X 88, 100 % Cotton

100% Cotton Y/D Checks


Quality

60 X 60 / 122 X 84, 100% Cotton

Plain Jersey
Quality

160 gsm, single jersey


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Plain Satin fabric


Quality

40 X 30 / 174 X 78

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5/5/12 Silhouette Board

Accessory

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Buyer / Brand

For the brand called s.Oliver - Casuals Fashion at Affordable Price Target Age group 25-35 yrs Market Mass Market Fashion conscious women Product Available at all places and in online too.
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Thank you

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