Selling based on a strategic marketing plan

Developing a strategic marketing plan Download Implementing sales strategies and techniques for profitable brochure business Creating a sales approach which is focused and on target

June 18th 19th, 2012, Grand Seasons Hotel, Kuala Lumpur Introduction Objectives
Marketing strategy is a process that 100% HRDF Refund Early bird can allow an organization to concentrate its resources on greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy goals should be centered around customer satisfaction. Marketing plays an important role in the strategic planning process. Adequate understanding of the customer base and its own competitive position drives a company to maximize its revenues and profits. In this practical workshop, sales executives and managers will learn how Training Day 1 to develop strategic marketing plans and how to translate these plans into profitable sales and customer 1.The strategic marketing strategies.

Shahrukh Moghal

By the end of the 2-day program, Group discount

participants will be able to: Understand how to develop and implement a strategic marketing plan Conduct data analysis on customers, markets and competitors Design an implementation strategy according to the marketing mix (4Ps) Translate the marketing plan into profitable selling strategies Develop high impact selling skills

Training Day 2 CommunicationSkills

Spoken communication - overview of telephone, face to face, body language, tone&words Written communication - overview of business writing, composing professional emails, faxes, memos,letters

planning process

2.Contents of a strategic marketing plan 3.Developing our individual strategic marketing plan 4.Translating the marketing plan into profitable selling strategies

SellingSkills
Product features / benefits analysis Product presentation according to marketing plan Probing for needs exploration to register and ask about

Please call Lisa 03-40240240

our

Target audience
Executives and managers within the following disciplines: Sales executives and managers, Corporate planning and business development Product management Customer service and key account management Client services, Regional and divisional operations

About the speaker

Shahrukh Moghal has over 17 years of experience in Sales, Customer Service and Telemarketing for various products and services. He majored in Communication at Knox College, Galesburg, Illinois, USA. The experiences that he has injected into sales and service training and consultancy date back to 1990 when he began his career as a sales agent in the United States. Subsequently, he moved up the ranks of agent to team leader to internal trainer over a period of 6 years. Since then, he has been actively involved with developing agent and team leader skills in various sales teams operating successfully in Kuala Lumpur, Malaysia. This experience as a practitioner has been instrumental in the development of his understanding of agent and team leader psychology, what drives each position and how skills are developed in each area. His experiences range from managing sales in companies that specialize in selling tangible products such as state of the art telephone equipment to services such as vacation packages, consulting projects and training seminars. Shahrukhs training experiences in Malaysia and Singapore include but are not limited to: HSBC Bank Malaysia Berhad Branch training of financial products HSBC Bank Malaysia Berhad CRM / Marketing training for the DRM Team January 2012 Hong Leong Group Call Centre Finance, Bank, Assurance and Customer Service The Bank of Nova Scotia Berhad Call Centre - Branch training of financial products sales / marketing Malaysia National Insurance Sales training for a Child Education plan Legend Hotel Time Share appointment and Customer Service training Palace of the Golden Horses - Time Share appointment setting and Customer Service Boustead Development Property Sales and Appointment Setting training Bumiputra Commerce Bank Berhad Call Centre Phone Banking sales Malaysian Oxygen Berhad Call Centre Industrial Products marketing, sales and Service Malaysia Airlines Golden Boutiques Buy n Fly card sales training New Straits Times Classified Ads-Call Centre & Face to face service Utusan Melayu Classified Advertising-Outbound Telemarketing and recruitment Elken Sdn Bhd Counter Service / Effective Communication and Customer Service British American Tobacco Effective Communication and Selling Skills (Kent) Telekom Publications Sdn. Bhd. Call Centre Appointment setting Skills for Yellow Pages MNI Oneline Call Centre Telesales and Teleservice training Zuellig Pharma Call Centre - Customer Service Training Vsource (M) Sdn. Bhd. Outbound Telemarketing Training for this Outsourced Call Centre AmAssurance Setting up a new Telemarketing Unit RHB Bank Call Centre Outbound Telemarketing Training Maybank Group Contact Centre Outbound Telemarketing Skills (Insurance products) OCBC Bank (Malaysia) Berhad Outbound Telemarketing Skills for transactional banking Jabatan Kesihatan Wilayah - Counter Customer Service Skills by resource trainer Bank Rakyat Call Centre Telesales and Service training Bonuslink Call Centre Outbound Telemarketing Skills & Inbound Customer Service EDS MSC Malaysia Sdn. Bhd. Call Centre Tele-Service and Handling Complaints Honda Malaysia Sdn. Bhd. Call Centre Customer Service Etiqa Insurance Berhad Brand Delivery training campaign CSC Malaysia Berhad Ensuring contact centre success

Quality Input Resources

Tel: 603-23326665 Fax: 40240240 email: shahrukh@contactskills.com

Registration form
Name

Selling based on Strategic Marketing Plan Fax: 03On June 18th- 19th, 2012. 40240240

Designation Name Designation Name Designation Company:______________________________________________________________________ ___ Name Address: _________________________________________________________________________ Designation Telephone:__________________________ Email address:__________________________________ Fax: __________________________________________________________________________ Registration fees and policy : Contact person:________________________Amount 1. Registration fee RM1650 per participant. payable:______________________________ 2. Early bird before May 20th, 2012 pays only RM1600 A discount of RM50 per participant 3. 10% discount for groups of 3 and above from the same organisation 4. Registration fees must be paid before program date. 5. Full refund is made if there is program cancellation by the organizers only. 6. We reserve the right to change the trainer in case of unforeseen emergencies. The replacement trainer shall be equally competent in the training subject being offered. 7. Registration. Kindly fill in this form and fax or email a scanned copy to Lisa at 03-40240240 or lisa@contactskills.com Cancellations and substitutions. Cancellations received up to five working days
before the seminar are refundable, minus a RM100 registration service charge. After that, cancellations are subject to the entire training fee, which you may apply toward a future program. Please note that if you don't cancel and don't attend, you are still responsible for payment. Substitutions may be made at any time.

Signature:_____________________________Date:____________________________________ ___ Company chop:

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