Beruflich Dokumente
Kultur Dokumente
Presented by: Anurag Iyengar Kamal Syal Rahul Verma Vishwesh Samant
Contents
Need for IT strategy
Strategy Grid - ZARA Strategy Alignment - ZARA
IT helps to design business model for operational effectiveness IT helps accelerate value chain process
IT Strategy in Zara
With the help of IT, it becomes possible to venture into new business areas like online retailing To support the core business strategy Rapid response to market demands, decentralized decision-making, having better inventory and better connection between stores.
No major IT/IS implementation were done . In 2006,they upgrade their DOS based Point-of-Sale (POS) system which resulted in better check and count inventory, better information retrieving ability and better connection between stores. In Fall 2010, they introduced Online retailing, especially for US customers .In 2011, they introduced online retailing at a global level. Now, they are providing online retailing in 22 countries.
Amazon or Dell has a common revenue generating IT strategy to support their core business of selling directly to Customer via online mode, which helps rule out distributor and retailer cost in supply chain. IT strategy of Dell and Amazon turned out to be extremely successful for them.
Factory
Strategic
Developing internal relationship within Zara for smooth function of supply chain at large
Turnaround
Critical day to day operation like order by store support, logistic support, administration support, POS & PDA
Low
-To develop online retailing -To explore business in new emerging markets like Asia, US Lower - Diversification
High
Low
Barrier of Entry
Impact on strategy
Supplier Power
IT
-PDAs and POS Systems based on DOS. Should it be changed to Windows? -Should investment in IT be encourage in Zara.
Strategy Capabilities
-Vertical integration - Fast and continuous communication - Meticulous store design, layout and location.
-To run the store system with minimum down time -To develop in-house IT system as per business requirement - Self designing of applications(Customization) - Outdated systems and applications