Presented By Dibyendu Roy (MBA_2011_006) Raman K Bhimra (MBA_2011_017)

What is MIS
Management Information Systems (MIS) is a system consisting of people, machines, procedures, data bases and data models, as its components.

The system gathers data from Internal and External sources of an

organization; processes it and supplies Management Information to assist managers in the process in decision making. Thus it is safe to conclude that an information system is "a system consisting of the network of all communication channels used within an organization".

Advantages of using MIS

Investing in information systems can pay off for a company in many ways.

It can support a core competency Enhance distribution channel management. Builds brand equity. IT investment can boost production processes Information systems allow company flexibility in its output level.

TYPES OF MIS AND USES

Transaction Processing

System
Management Information

System
Decision Support System Executive Support System Office Automation System Business Expert System

Roles of MIS in Business

THE PERFORMANCE MONITORING ROLE

THE FUNCTIONAL SUPPORT ROLE

THE DECISION SUPPORT ROLE

Applications of IT in Retailing
Automating Processes: Electronic Point of Sales (EPOS), Inventory Planning

and Ordering Collecting Data About Customers: Purchasing patterns of customers, segmentation, personalization, customization of offers, loyalty programs, store design and product placements Feedback on Marketing Decisions: EPOS data to study effects of promotions, prices, new products and packaging changes Communications: With suppliers, customers, as well as internal Tools to Plan the Business: Software to plan, budget, forecast. Choose best locations (GIS) Adding Value to Retail Transactions: IT-assisted transactions (ATMs) may be preferred by some customers, self-scanning, in-store kiosks for product and info. search. Technologically-enabled Shopping: Internet shopping

Benefits of IT in Retailing
Cost and Productivity Benefits Efficiency of time/transaction speed increases Reduced queuing times Operating cost reductions Increased accuracy of all aspects of the sales transaction Improved inventory management Reductions in stock outs and stock holdings Marketing Benefits Improved data-effectiveness of promotions, forecast of sales Ability to incorporate faster responses to changing market conditions Consumer benefits from operational efficiencies e.g. shorter queues Can lead to building of loyalty schemes Additional selling space coz of reduced stockholdings

A Retail IT System

Current Trends in MIS implementation in Retail Sector

Electronic Point-of-Sale Systems (EPOS) Electronic Funds Transfer at Point of Sale (EFTPOS) The Universal Product Code (UPC) or Barcode

RFID (Radio Frequency Identification Tags): Wireless barcodes that

provide wireless communication b/w objects & readers; uses tags that can store data; tracks products/equipment. in real time w/o contact or line of sight
Electronic data Interchange (EDI) :: With EDI, retailers and suppliers

regularly exchange information through their computers with regard to inventory levels, delivery times, unit sales etc of particular items. Both parties enhance their decision-making capabilities, better control inventory and are more responsive to demand.

The Retail MIS Buzz-word Quick-Response (QR) Replenishment Systems

When EPOS are combined with EDI, retailers are in effect adopting

just-in-time or quick response (QR) replenishment methods.

Reduces stock outs and inventory levels, hence improving service to

customers and reducing costs for retailers.

CPFR( Collaboration, Planning, Forecasting and Replenishment)

Types of Technology Used in Retailing-In-store (Illustrative)

Electronic Point of Sales (EPOS) Interactive Kiosks Self-Scanning and Self-Checkout system Virtual Display Cases Body Scanning

Data-Base in Retail Information System (RIS)

Customer data bases-

Purchase frequency, items bought, avg. purchase, demographics, payment methods etc.
Vendor data bases-

total retailer purchases per period, total sales to customer per period, most popular items, retailer profit margins, avg. delivery time and service quality
Product Category Data Bases-

Total category sales per period, retailer profit margins, percentage of items discounted etc.

Retail in India
Indian Retail sector is the fifth largest global retail destination. India retail market is dominated by the unorganized sector. The top five companies in retail hold a combined market share of less than 2%. The Indian retail market has been ranked by AT Kearney's eighth annual Global Retail Development Index (GRDI), in 2009 as the most attractive emerging market

for investment in the retail sector. Currently the share of retail trade in India's GDP is around 12 per cent, and is estimated to reach 22 per cent by 2010. According to Government of India estimate the retail sector is likely to grow to a value of ` 2,00,000 crores (US$45 billion) and could yield 10 to 15 million retail jobs in the coming five years; currently this industry employs 8% of the working population. India continues to be among the most attractive countries for global retailers. According to the Department of Industrial Policy and Promotion, approximately US$ 47.43 million was the amount of Foreign Direct Investment (FDI) inflow as on September 2009, in single-brand retail trading.

Retail in Madhya Pradesh

Retail sector in MP has got a big boom in top four district of the states. Namely Bhopal Gwalior Indore Jabalpur (Details in the project report word document)

Retail in Gwalior

Gwalior, with its rich heritage is a city of importance in state MP. The city occupies a strategic location in the Gird region of India. The city is 313 Km away from the capital Delhi, hence enjoys a great deal of modern facilities. The city, though a tier 2 city of India, has equipped with most of the trendy amenities and so is the retail sector boom. The retail sector here is rapidly growing and ever developing industry, trying to bridge the gaps between the retail culture of developed and developing cities. The city is blessed with high potential growth for retail industry and is attracting all the major retail players with a view to make profit along with returning the better life style to the city dwellers.

Case study Reliance Fresh

Reliance Fresh
Tools/ Process
P.O.S software is used

Remarks
Identify all the need for effective management of store
Theft control, Customer ease and billing ease

Centralized information sharing

The Reliance fresh used the centralized system for each region . All the discount or new product information managed by the central office of each region. For any type information sharing. The bar code reader used for identifying the price or discount information. Reliance fresh use its own network for connecting the all retail canter. Used for surveillance the retail store. Used the automatic system for identifying the shortage of products, ensure system generated alert when Thrash hold limit go below the re-Order Point. Confirm the availability of material Shortage cost.

Electronic mail Bar code reader Reliance LAN network Camera Atomised Ware House system

Case Analysis Reliance Fresh

Case Analysis Reliance Fresh

Issues :: No attachment / affiliation with the company The employees of Reliance fresh hardly be able to attach themselves with the brand of the company and cant be able to deliver at per the expected level Improper Inventory Management, under utilization of resource, huge wastage of products. Unavailability of the trendy packs (small packs) and hot running products many a times customers looking for a trial pack or weekly pack cant get their desired products. No/ less Knowledge management employees are hardly aware of the current trends in the markets. They are unable to answer the questions of the customers No Decision making power The employees are not given any power to make even operational decisions

Probable Improvements :: S/w to be updated to have better inventory management, proper utilization of resources, and to track the wastage and minimize them Trainings and Tutorials for the employees to make them aware of the current market trends and enable them to answer customer queries A Proper orientation from reliance side so that they feel the affiliation and attachment with the company and can perform up-to the level of brand value. Provision for Incentive in the form of reliance Network / communication products like net-connect or mobile to boost the employees motivation. Regular collection of Customer feedback to improve the service quality. These feedback can be online to save paper, money and time. Introduction of Customer demand form to find out what products customer demanded and couldnt able to find them in the store to track the market trends and change accordingly. Implementation and regular monitoring from reliance company side to improve motivation level and in store quality.

Case study Club Fox

Club Fox
Tools/ Process
WizApp software is used cost of the software Electronic mail Bar code reader

Remarks
Used For online Billing of the product. 30 -40 thousand per month For any type information sharing. The bar code reader used for identifying the price or discount information.

Selling Approach Camera Atomised Stock Analysis

No bargaining issue, fixed price of product. Used for surveillance the store. Used the automatic system for identifying the old stock and according to that the central office initiate the discount offer.

Case Analysis Club Fox

Case Analysis Club Fox

Issues :: No demand forecasting from the company side. Leads to lesser sales and bad impression for the shop No promotion activities for the products available resulting in lesser sales even after having good quality products. No proper training of employees regarding customer persuasion and in store presentation, which shows the unprofessionalism of the store. No Performance management tool to determine and improve employee performances

Probable Improvements :: Implementation of Demand forecasting tool for accurate forecasting about the quality and type of the product in demand. Implementation of a low cost ERP tool to better utilize the organizational resources Active Promotion activities through local cable channels, internet (just dial etc) and by sponsoring various institutional fests.

Case study LG Retail

LG Retail
Tools/ Process
SOMS Network Electronic mail Electronic payment Online Customer Service Camera Atomised inventory management

Remarks
Used For online Billing of the product. B.S.N.L connection is used . For any type information sharing. Used the Card Swap machine of HDFC Bank . Online Feedback collection from the customer. Used for surveillance the store. Used the automatic system for identifying the old stock and according to that the central office initiate the discount offer.

Case Analysis LG Retail

Case Analysis LG Retail

Issues :: Very less sells as the presence of only the high end products like LCD, LEDs in the showroom No discounts and sales promotions keeping in view the disposable income of Gwalior residents. No other attraction for customers in form of royalty bonus, privilege customers facilities. Etc which even affects the sales figure adversely. Its Only just a brand presence of LG in the City Should have a proper Performance management tool that shows the efforts of employees to build and retain market shares and salaries should be linked with that performance.

Probable Improvements ::

Should start the Discounts schemes at the time of occasions etc. Should come up with new offers and various combi-packs to reflect the need of the city dwellers Proper forecasting of the demands and expenditure capability of the Gwalior citizens Start to build market share by promoting the shop, associating with various events and letting people know that the store has started to keep all trendy and popular items Effective Pricing strategy, and product choice strategy to profitably survive in this tier-2 city.

Conclusion
Learned the use of the MIS system and its ability to

contribute to strategic management

Learned how MIS can create a competitive advantage. Understood the use of MIS system to support entire

value chain
Also became aware of the fact that all the success depents on

the ability and willingness of employees to adapt these changes