How can Android make an impact in the Enterprise Tablet Space?

- Ramakrishna Yerramsetty

Contents
What is important for the enterprise?
What devices are enterprises activating today? Why are iPads chosen over Android tablets? Enterprise Stakeholders: Who needs what? What are the mantras for success?

Understand the status quo

What has Apple done? What is Microsoft doing? What about Android?

What can Android do to make an impact? What can Samsung do?

What devices are enterprises activating today?

Enterprise Activations By Device Type (Q4 2011)
ANDROID TABLET 1%

ANDROID SMARTPHONE 28% iOS SMARTPHONE 53%

iOS TABLET 18%

Source:

Why are iPads being chosen over Android tablets?

Consumer
App Availability User Experience

iPad
200,000 Excellent

Android
Unknown (Few Thousand?) Not good until Samsung Galaxy Tab 10.1

Learning Curve

Simple

Steep

Enterprise: Reason for iPad Selection

Availability Of Productivity Tools "Cool" factor driving business demand
35% 33% 31% 14% 8% 0% 10% 20% 30% 40% 50% 60% 53%

Enterprise: Tablet Adoption Strategy

4% 17% 51% 28%

Performance
Wide availability of non-business apps Security Other

No Clearly articulated strategy

Application Driven
Top-line driven

Bottom-line driven
Source: Dimensional Research, Survey, n=448, May 2011

Enterprise Stakeholders: Who needs what?

Management Requirements
Strong Ecosystem Protect ROI BYOD Connectivity Data Security Innovation

IT Requirements
Device Management Remote App Management

Device Form Factors

Operator Support

Intuitive

Entertain

Manage Content

Privacy Security

User Requirements
Source: xxx

In Summary
Among other things, both enterprises and consumers prefer iPad for
Applications User Experience Security Quality, Variety, Affordability, Ease of Purchase Hardware, Software, Content Management App, Data & Device Security

Hence, mantras for success in a BYOD world are:

Consumer Appeal Platform Ecosystem Enterprise Readiness

How can Android achieve them?

What has Apple done?

Consumer Appeal

Platform Ecosystem

Enterprise Ready

What is Microsoft doing?

Consumer Appeal

Platform Ecosystem

Enterprise Ready

What about Android?

Consumer Appeal
Hardware Market Retail

Platform Ecosystem

Enterprise Ready

How can we address these challenges?

Consumer Appeal

Android Design Guidelines Active role in App Approval

App permissions Application security

Seamless access to content Cloud comes with a device

Carrier Billing Force Google Wallet

Engaging retail format

Platform Ecosystem

Common Platform

Distribution

Monetization

Common Platform for phones & tablets OS Fragmentation

Store Fragmentation

Carrier Billing Force Google Wallet

Enterprise Readiness
Leverage Google Apps 4 million businesses, 40 million active users
Mobile Email Web-based Calendar Instant Messaging Voice and Video Chat Web-based docs Instant Messaging Google Marketplace

Mobile App Management Enhanced Android Security Secure Access to Corporate Data Desktop access solution Enterprise App Store

How can an OEM position itself for the enterprise?

Android
Use leadership position to influence execution Leverage RIMs Enterprise security assets

Windows 8
Risk Mitigation: Continue to invest

Software Strategy
Keep an eye on web apps and Enterprise 2.0 Partnerships / Acquisitions for key software solutions in different industry verticals

iPad Net Activations By Industry

Source: Good Technology, Q4 2011, Enterprise Customers

Summary Mantras for winning enterprise business

Consumer Appeal Platform Ecosystem Enterprise Readiness

Android needs to become less open

T H A N K Y O U.