Pran Spices

Revitalizing life
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Spices are a vital ingredients in the sub continent food style. It has been also observed that more spices are used our curries compared to the western foods. The spices that are used in our foods are not only used as taste maker but also these spices are natural ingredients, which are beneficial to human body.

Pran Spices (i.e. Red Chili, Turmeric, Coriander & Cumin Seed) claims that their processing technology tries to preserves the minerals in the spices which makes the spices healthier to consumes.

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Activation Objectives:
Create Hype among the TG Aware and Educate the TG Initiate to build on new customers Place the brand and its communication in TOM

Increase repeat purchase in trade

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Project Parameters
Target Group
Young Ladies Housewives SEC- A, B & C Target Area 3 Major Divisional HQ - Dhaka Metro - Chittagong Metro - Sylhet Metro
DHK Metro

SYL Metro

CTG Metro

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Concept of the Activation

Through this activation, the idea is to reach to the TG directly and establish a 1 on 1 contact with the TG to aware and educated them about the brand and its benefits in an interactive manner.

So that the communication can be placed in TOM of the TG and hence can influence her in the purchase decision.
Also the communication can help convert others to the brand and build future customers.

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Proposed Routes for the Activation

School Activation Outdoor (mothers engagement) Shopping Mall Activation

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Activation Plan
(Route Wise)

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School Activation
Outdoor mother engagement activity

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School Activation (Outdoor) Concept rationale

It has been seen that mothers are available near primary schools after leaving their children to their school. A group of mothers spend their half of the days outside their childrens schools. Hence approaching the mother near the schools will be very much effective, as the communication will be reaching the proper TG.

The target group that is being approached are

Decision Makers Mostly purchase the products for households Users of the Spices in daily bases

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School Activation (Outdoor) Modality

In this activation, the activity will be as following: Interactive communication:
The communication will initiate with an interactive communication and will start with questions. A game board with brand and its attribute communication will be communicated.

Briefing of the brand and its attributes:

Aligned with the interactive communication, a brand brief and its attributes will be communicated to the audiences through a BP. The idea is to create awareness and educate them.

Booklet distribution:
After all the communication will be over the booklet of Pran spices will be given out to the audiences, moreover the communication of the contest will be also communicated to the audiences.

Inputs of the customers:

Lastly data of the audiences will be taken through a questionnaire. The questionnaire will consists of the 5 question where few objective related factors will be revealed. Presented By Market Access Providers Limited

Interactive Communication
Health issues that occurs as age increases

Acidity Blood Pressure Cholesterol Skin Pigmentation Rheumatic pain Cancer Loss of Appetite
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Interactive Communication
Health issues that occurs as age increases

antacid

Acidity Blood Pressure Cholesterol Skin Pigmentation Rheumatic pain Cancer Loss of Appetite
Tonic Chemo X med

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Interactive Communication
Health issues that occurs as age increases

antacid

Acidity Blood Pressure Cholesterol Skin Pigmentation Rheumatic pain Cancer Loss of Appetite
Tonic Chemo X med

Spice Name: Properties Effect on the body

Spice Name: Properties Effect on the body

Spice Name: Properties Effect on the body Spice Name: Properties Effect on the body Presented By Market Access Providers Limited

School Activation (Outdoor) Modality

In this activation, the activity will be as following: Interactive communication: A game board where common disease that are known to common people will be in a side. In the middle column basic simply medicine for the treatment as per the layman know will be placed. Where the communication will be that all these chemical are relieving you from temporary pain as they are all chemical and has side effects.

But our product preserve the nutrients in them from production and hence provide the body with herbal remedies and in long run it will keep you healthy and beautiful. (the communication will be after the last part is revealed).

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School Activation Coverage

Per Day
Team 1 female, 1 male Per team Per day contact Primary 50 mothers Secondary 20 mothers Total- 70 mothers 1 Supervisor for 5 teams Per day total School - ??????

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School Activation Coverage

Total coverage
Schools that will be covered Dhaka 150 Chittagong 50 Sylhet 20 Total School -220 Total coverage 220 x 70 = 15400.

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HR Plan
Project Manager

Project Coordiantor

Supervisor (Activation)

Supervisor (Logistics)

BP (Male)

BP (Female)

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Shopping Mall Activation

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Shopping Mall Activation Concept rationale

In the Shopping Mall Activation, a huge number of people gather regularly at the shopping malls. There is a great possibility to attract potential consumers through engagement activities.

The traffic of ladies are immense in these shopping mall.

These ladies are prospective TG for Pran Spices The target group that is being approached are
Decision Makers Mostly purchase the products for households Users of the Spices in daily bases

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3-4 min

Use of Interactive Communication tools

1 min.

Awarding the winners

1 min.

Brochures

2-3 min.

Brief About Pran Spices

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Interactive Communication tools

For shopping mall activation our experience says people especially women age range between 25-45 will not waste their time to know about something they are already using. They normally do not waste their time for other products beside the target product for which they go for shopping. So our strategy in the shopping mall has to be different and entertaining, that will give them pleasure and a happy experience with the product.

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There will be an experience booth in the Shopping mall where a laptop and a LCD screen will show an application especially made for this activation.

Here is an example given how the application will work

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- The application will take place in all the shopping malls. - It would take only 2 or 3 minutes to complete the task. - The task itself would increase the attraction amid the visitors - As there will be gifts for the winners, from our experience we can say that mother or women at the target age like to get gifts that is helpful for the household chores. - BP will also use POSMs. Related to the communication tool

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Description of the Application

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HR Plan
Project Manager Project Coordiantor Supervisor (Activation)

BP (Logistics)

BP (Male)

BP (Female)

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Here The HR plan would be similar to School activation but an additional computer handler would be there to control the application works.

Total Coverage
Shopping Mall Coverage Total people will be covered - ?????? Total Shopping Mall - ????

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In Conclusion

In this plan, there has been four routes that have been thought off, in which prospective TG will be engaged in the activation.

The activation, will place the brand in the TOM of the audiences who will be present in the activation as the communication will be interactive. Moreover through this idea awareness and education of the brand and its attributes will be provided to the audiences.

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Thank You

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