Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo at a Glance
US based and headquartered Established in 2009 Privately held 65 employees (95% R&D)

1st live deployment in Vietnam Beta 150-200K monthly visits

Hooplahoo Proprietary and Confidential, Not for Distribution

Understanding SMBs / SOHOs

SMB/SOHO Stats* Account for over 99% of all businesses ~2.1% annual growth (2010-2011) Responsible for 55-60% of all employment 50% of private sector GDP ~80% have less than 49 employees ~50% have less than 9

Important Driving Force of the Economy

*Private Sector, Department Business Innovation and Skills, UK, Nov 2011 Hooplahoo Proprietary and Confidential, Not for Distribution

Understanding SMBs / SOHOs

Challenging Operational Constraints Tight financials
Cash-flow difficulties Little investment capital Low budget

Low headcount
Bare minimum to sustain business No dedicated marketing personnel

Little / no online and mobile expertise

Mostly traditional marketing methods No / unmaintained web site / No SEO Limited / no mobile presence Limited / no social network activity

Customer retention and acquisition

High cost of new customer acquisition

Hooplahoo Proprietary and Confidential, Not for Distribution

What Do SMBs Want or Need Most?

Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoos Solution

SMB Mobile Commerce Platform. Simplified.

An Online and Mobile business facilitation platform that provides SMBs a simplified, low effort, no cost method to drive business.

Hooplahoo Proprietary and Confidential, Not for Distribution

SMB Mobile Commerce Platform. Simplified.

Hooplahoos free SMB Mobile Commerce Platform

Generates Online advertising revenue

Generates leads
with minimal investment

Hooplahoo Proprietary and Confidential, Not for Distribution

Benefits For ISPs

A valuable revenue and lead generating solution with minimal effort.
Generate revenue from SMBs without charging
Purely ad-funded All SMBs and consumers can register for the service Targeted ads and promotions to non-customer users/SMBs

Generate SMB and Consumer leads Promote loyalty Strengthen brand

Addition online presence ISP branded mobile app

Low sales effort

Using Internet marketing tools
Self-registration Referral program / premium package incentive

Minimal customer support

How-to videos Email support

Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo Proprietary and Confidential, Not for Distribution

A Solution Tailored to Meet SMB Needs

Hooplahoo Proprietary and Confidential, Not for Distribution

Instant Exposure
One time setup for all SMB records on Partners DB using Basic Business Information:
Name Of Business Email Address Phone Number Business Address Business Category

Fast & easy 3-step Registration Wizard 1. Account Information 2. Business Information 3. Theme

CRM representative via phone

Automatically establish a complete browser / mobile presence

Hooplahoo - Confidential, Not for Distribution

Instant Exposure
Complete Browser / Mobile Presence

Hooplahoo - Confidential, Not for Distribution

SmartBizs SmartPages (Social Business Profile Page) are: SMB tailored Open to all Personalize-able Automatic Creation Display Goods & services Variety Of Skins Personalized layout WYSIWYG CMS Feature Rich
Video Map Share Click To Call/SMS

Hooplahoo Proprietary and Confidential, Not for Distribution

 Personalize in less than 10 seconds or less

Hooplahoo Proprietary and Confidential, Not for Distribution

 Variety Of Mobile Skins Vertically Aligned for easy browsing & better UX Light Weight For Fast Loading & Browsing Instant Update

Fact: 51% of smartphone users are more likely to purchase from retailers with a mobile specific site* Fact: Only 4.8% of retailers have a mobile site*

* Google, 2011
Hooplahoo Proprietary and Confidential, Not for Distribution

 Pages directory
Business Promotion Product Keyword Location Category

Advanced Search & Filtering

Uniform layout Related Offers , products User / Merchant Feeds Articles

Hooplahoo Proprietary and Confidential, Not for Distribution

CSP Branding & Customization

Customized & Localized White Label Portal Cross-platform Branded SmartPage skins

Hooplahoo Proprietary and Confidential, Not for Distribution

SmartBiz App
Exploring new venues creating new Real Life Experiences

Mirrors major functions of browser version White-Label Local search capabilities

Merchants Promotions Products Distance Rating Reviews Location Demographics

Qualify results by:

Target offers to consumers based on:

95% look for local information on their smart phones while 74% make a purchase based on a smartphone search * More than 50% of local searches are done via mobile *

* Google, 2011
Hooplahoo Proprietary and Confidential, Not for Distribution

WishList User App

Tailor-Made Offers

Consumer created requests for proposal Bringing the power back to the consumers. Expose merchants to consumers needs & wants . Unmediated Merchant-Consumer Communication Make a SMART PURCHASE decision Group Wishes Generate Real Value Deals

Hooplahoo Proprietary and Confidential, Not for Distribution

Set of free, easy-to-use marketing tools specifically tailored for SMBs

Increase online & in-store traffic. Variety of promotional methods

Coupon

Group Purchase
Check-in (Q4 2012)

Cross-Platform visibility Full Control No cost; Fair Trade

Hooplahoo Proprietary and Confidential, Not for Distribution

 Easy coupon creation Pushed to mobile device Coupon management

Merchant Consumer

Unlimited No pre-conditions Immediate market reach

Hooplahoo Proprietary and Confidential, Not for Distribution

 Group Promotion Creation Promotion Management Fair trade

Low cost for merchant Merchant sets the terms

Unlimited No pre-conditions Immediate market reach

Hooplahoo Proprietary and Confidential, Not for Distribution

Promotions automatically pushed to all components

Hooplahoo Proprietary and Confidential, Not for Distribution

Interactive Community Based on shared business needs Members Profile Activity Feed Favorites
Business Product Promotion

Recent History Newsletters Coupons Management Real time

Reviews Rating Social networks Email

Share with friends User Corner

Hooplahoo Proprietary and Confidential, Not for Distribution

Creating Communities (Q3)

Create a community around your business Enables business to
Stay connect with his existing clients Acquire new clients

Utilize existing customer base (Batch upload) Tailored Club Member offers.

Hooplahoo Proprietary and Confidential, Not for Distribution

 Fast & easy Consumer-Merchant communication

Click To Call Click To SMS Click To e-mail

Check Offers Make A Wish

Hooplahoo Proprietary and Confidential, Not for Distribution

More Exciting Hoop Projects On the Way

WishList App (Aug 2012) Mobile Payments (4Q12) Management App (Oct 2012) Check-in Promotion (Nov 2012)

Hooplahoo Proprietary and Confidential, Not for Distribution

BUSINESS MODEL & DEMO

applying game design thinking to non-game applications

FUN FUN FUN Drive community engagement Increase Usage Promote Loyalty Turn Virtual Window Shopping into Purchases
Earn Coins Unlock Badges Level Up Sponsored rewards

Hooplahoo Proprietary and Confidential, Not for Distribution

Combining the virtual world of gaming with the tangible world of small business

Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo Proprietary and Confidential, Not for Distribution

Generate Online and Mobile Ad Revenues

Capitalize on existing SMB asset Build In Advertising Real-Estate

Hooplahoo Proprietary and Confidential, Not for Distribution

All SMBs and consumers can register to the service Leads can come from 2 sources: Competitor ISP customers (SMBs and Consumers) Non-online SMBs Self-registration Provide contact details Call for support

Referral program Upgrade to premium Bundles

Use cross-promotions to sell additional ISP services to noncustomers using the service
Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo Proprietary and Confidential, Not for Distribution

Summary of ISP Benefits

Generate online advertising revenues Lead creation: SMB and Consumer
Acquire new customers Acquire non-online SMB customers

Venue to sell additional / bundled services Increase customer loyalty and retention Differentiate Strengthen brand Venue to promote additional ISP services

Hooplahoo Proprietary and Confidential, Not for Distribution

THANK YOU

Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo Proprietary and Confidential, Not for Distribution

TECHNOLOGY
PHP APPLICATION - Zend framework. + PHP (with APC) + Apache (or Nginx + PHP-FPM + APC) - MySQL. - Rest APIs. - Sencha JS Framework / ExtJS for Widget - APACHE SOLR search engine SECURITY - SSL Certificate for Smart Account and APIs services - SHA1 for all passwords users data

Hooplahoo Proprietary and Confidential, Not for Distribution

CPU RAM HDD RAID Support NIC OS Power Supply Rack

Recommendation 1 x Intel Xeon Quad Core E5506 2.13Ghz 4MB L3 4.8GT/s 8GB

Note

3X Enterprise 500GB SATA 3Gb/s 7200 RPM 64MB Raid 0, 1, 5 2 x Gigabit Ethernet Linux OS Support 2 x 460w Hot-Pluggable Redundant Power Supply 2U

4Gb for DB 4 Gb for application - 2 raid 1 (Mirroring) - 1 for storing daily backup

Installed CentOS 5.x

Hooplahoo Proprietary and Confidential, Not for Distribution

Hooplahoo Proprietary and Confidential, Not for Distribution