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COMMUNICATION SKILLS

What is communication?
Communication skills

Modes of communication
Importance and benefits of communication Components of communication Effective communication
M.AJMAL KHURSHID

INTRODUCTION One of the vital keys to success is the ability to communicate effectively. In wake of globalization and interaction with international markets, the need to understand and communicate, specially in English, has become more important than ever. English communication skills help the individuals to be more confident and effective in the language (for professional and personal enhancement: individual need, situation, purpose and role: write effective memos, letters and reports, prepare and deliver effective presentations).

What is communication?
It is an exchange of information, news, ideas etc among people. Communication is a process of transmitting and receiving verbal and nonverbal messages. Communication is effective when message is conveyed and understood. Two way process of exchanging ideas.

Communication skills
Communication skills involve the human ability to convey ones ideas, thoughts or messages etc in a proper and understandable manner.

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Modes of communication
There are three modes of communication 1. Oral communication: major part of information flow. Face to face, telephonic conversation

2. Written communication: exchange of information, ideas etc in written words. Letters, e-mails, memorandums and reports 3. Non-verbal communication: exchange of ideas in symbols and gestures (hand, eye, head).

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Importance and benefits of communication


1. Basic human need Man is a social animal. Communication satisfies the basic need of man to express 2. Lifeblood of every organization Organizations cannot function without open and effective communication.
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information, rules, decisions, proposals, contracts, agreements etc

3. Special importance in modern society For business oriented or commercial society Example of large scale advertisement or media-hype by the multi-national companies

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COMPONENTS OF COMMUNICATION
The following are the six components of communication:

1. Context
Its is the reason behind the communication Every messages, oral or written, begins with context Includes country, culture, organization and external and internal stimuli (both of sender and receiver)
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2. Sender (Encoder)
As a sender you use symbols that express your message and create the desired response

3. Message
The core idea you wish to communicate; consists of both verbal and nonverbal symbols
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4.

Medium The way in which message is conveyed. Depends upon contextual factors and on the nature of message itself It can be printed word, electronic mail or sound (written or spoken)

5. Receiver (Decoder) Reader, listener or decoder Receiver is influenced by context and by his/her mental filter (his/her own views and experiences of the world) 6. Feedback (Response) Reaction-it determines the success or failure of communication. It can be oral or written.

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Context stimuli

Sender-Encoder expression, attitudes, ideas

Message and Medium

Receiver- Decoder Experiences, skills, perfections

Feedback

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Effective communication (7 Cs)

The effective communication is the one which is complete, concise, considerate, concrete, clear, courteous and correct in all respects.

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Reference Books
Get Your Message Across: The Professional Communication Skills Everyone Needs by Jacqui Ewart, Tony Schirato, Gail Sedorkin Business & Economics - 1998 - 180 pages 101 Ways to Improve Your Communication Skills Instantly by Jo Condrill, Ph.D. Bennie Bough - Language Arts & Disciplines - 1999 - 110 pages Communication Skills: Stepladders to Success for the Professional by Richard Ellis - Education - 2003 - 165 pages
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Reference Sites
www.nonviolentcommunication.com www.mindtools.com
www.managementhelp.org/commskls/c mm_face.htm
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