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ANGLALINK
MAKING A DIFFERENCE
Members of GROUP-5
MD.Abu Jashed
S.K Al Zaber
Nurul Alam
Introduction
Banglalink has entered the Bangladesh telecom industry in February 2005. It is a wholly owned subsidiary of Orascom Telecom. In 1973 the occasion has been recognized as world telecommunication day. Banglalink is the second largest cellular service provider in Bangladesh after Grameen phone
Six operators are even used in Bangladesh from the 750 GSM operators .
Banglalink is also trying to changing the role in economic and social life by the telecommunication service.
B ACKGROUND OF B ANGLALINK
Banglalink aims to understand peoples needs to develop peoples life and to make it easy.
Banglalink is providing the services to the customers to make their life simple and improving it is all we want. Banglalink also want to be straight forward, Reliable, Innovative and Passionate to achieved the goal.
Banglalink also want to go extra mile for the best possible service investing in the future of Bangladesh.
Banglalink also strive to connect people by listening to the customers and by understanding their needs
Mission of Banglalink
Banglalink mission is to maintain its position as the leading mobile service provider in Bangladesh.
Banglalink slogan making a difference not only reflect on the telecom industry but also reflected on its product and services to make difference of customers life.
Vision of
Banglalink
Banglalink understand peoples needs and develop communication services to improve peoples life and make it simple.
All members of banglalink family are highly passionate to achieving the vision.
Banglalink want to go extra mile for the best possible service by investing in the future of Bangladesh.
Reliable
Innovative passionate
Position of Banglalink
Market
c ompetitiveness
Competition among mobile phone operators has reduced subscription rates and call rates.
To going the customers by giving the affordable price. They also compete by reducing call rate. By providing a well network connection.
Industry growth
Banglalink entrance the market by new packages which offers by existing operators.
All new offers are created interest among the customers. Customers are also interested in buying these new offers.
2.Higher Quality
3.Faster deliver
4.Lower cost
5.Advertiseme nt
6.Other competitive
Most of the visitors at the mobile company are young between the age of approximately 15and 30.
Of all the visitors most are found to be current owners of mobile phone.
70-90% are the current owners of the mobile phone.
Of current owners most are young and always looking for new offers.
Some even buy more then one connection at a time.
Banglalink is newly emerged Govt. mobile service operators in countries cell phone service market with nation wide coverage. In short it has covered 61 district. It also covered 158 thana and the main national highway and developed 11 full-fledged customers care center. Over 200 outlets are being working to distribute Sims and scratch cards in the country. Banglalink has also gone into interconnection agreement with Citycell, Roby, Grameen phone, for providing services to banglalink customers. Banglalink also provide service of BTTB incoming and outgoing, 100% ISD and EISD facility.
Competing on cost
Competing on Speed
Competing on quality
Competing on flexibility
Provides the lowest call rates. Waiver of monthly fee if usage is greater then tk 500(without vat). Duplicating mobile number facility. Up to 2 supplementary connection with attractive group call rate.
Competitive Priorities-
RFID/ Setelites
Enable process And Technology-
Cross declining
Focuse packages
Pre-paid (Standard) Package : Connection fee: 450.00 tk (20 tk talk time free) 1st pulse for first 30 sec and 15 sec pulse onwards. 1st pulse for first 30 sec and 15 sec pulse onwards.
Connection fee. 499.00 Tk (50 Tk. Talk Time Free,50 Free SMS).
4 (FnF) facility in any operator ( Banglalink to Banglalink 0.25 Tk or Banglalink to Other operator .79).
Banglalink
Promotion is one of the marketing tools that a company uses to achieve its marketing objectives. These promotion tools has unique characteristics to improve total sales. Banglalink is trying to do more promotional activities for there service. Banglalink marketing promotion can be also classified in several steps of advertisement.
Sales promotion includes a wide way of tools that can attract consumers attraction.
Sales promotion are also increase by strong intensive of purchase, free gifts, discount and several types of occasional program.
Banglalink also arrange conference every year with dealers wholesalers and retailers. They always convince them for creating demand by selling their product.
General people can also come to banglalink office for their concern about telecom related factors.
One of prominent social contribution of banglalink is in the field of voluntary blood donation. Banglalink has sponsored various voluntary blood donation program around the country. In Rangpur district banglalink distributed 500 blankets among people by Anjuman Mofidul Islam.
Getting opportunity of ISO or EISD in 25 countries. For the call subscribers has to pay 7.50 tk.per minutes.
Recommendation OF Banglalink
Banglalink corporate SIM packing must be different compare to other providers packages.
Corporate proposal must be sent to the government or private offices at the district levels through market coordination officers or dealers.
They should improve the performance of the billing system in a quick manner.
Attractive promotional items are necessary to satisfy the corporate clients . Network facilities should be wide.
They should develop new competitive packages for the corporate customers.