ORGANIZATIONAL OBJECTIVES

By Ankitha Baby S3 MBA 1005405

Introduction
Organizational objectives are often called corporate objectives. These objectives evolve directly from the mission statement of the firm. The strategic objectives are the goals of the whole enterprise and reflects the firms aim. These are based on the long term benefits of the organization.

Business process objectives

The corporate objectives of the organization form the basis of Business process objectives . These objectives are specific, measurable objectives that are developed at all levels of the enterprise or a company. Companies develop strategic plans with annual five year objectives. These strategic objectives convert the firms mission into concrete performance outcome

Operational objectives
There is no complete agreement on what the operational objective of a business should be. They may differ from various enterprises. They are normally short term objectives that have time horizon of one or two years and if necessary are renewed from time to time.

Setting objectives
A very important consideration in setting objectives is to convert the organization into integrated networks. The process should be such that the shared values and identity of the organization is reflected in the process.

Themes for objectives

For an objective to be useful, it has to meet certain criteria. It must carry a single theme. It should tell us to do one thing only.

Quantify the objectives

Objectives must be quantified. Everyone in the organization has to know how much effort we need to put into accomplish the objectives

The SMART formula

The SMART formula is a useful method for examining objectives. Each letter in smart stands for a characteristics associated with business objectives, that is, Specific : Clearly state what it is we want to do Measurable : Ensure that the success of your business objectives can be measured against concrete criteria.

Cntnd.
Achievable: Is the objective achievable to given your current operational resources and capacity.

Realistic: Is the scope of the objectives with in the bound of what is recognizable as a proper business fit? Timely : include a time scale with in which the objective should be achieved

Role of objectives
objectives defines the entire purpose of the business in a couple of sentence. They provide a duration in which the organization moves and the guidelines for organizational effort Well framed objectives co- ordinate the activities of the organization. Objectives serve as standards for evaluating the performance of the organization.

Conclusion
Objectives defines the organizations relationship with the environment and help the organization to pursue the mission. They also provide the standards by which the performance of the organization can be judged . But most important, as strategies consist of a set of objectives, the objectives determine the strategies of the organization. Firms choose their objectives to reflect the demand of their many stakeholders.

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