LOND ON SOCIA L

OLYM PIC GAME S

2012

CARNIVAL ON SOCIAL MEDIA

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Beijing 2008 was Memorable

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Countdown has begun

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ns tio o Em

on si as P

ts or ff E
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ITS ALL ABOUT

us oc F

tme mi Com nt

But this time something new and extraordinary is happening Whats that???
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Facebook the biggest channel to get connected with viewers

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To create opinion leaders and educate viewers

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Exploring all social media channels

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Facebook engagement success 100 days still to go

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Twitter engagement success 100 days still to go

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Creating a platform for viewers to get connected with their favorite athlete

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Success of the new platform 100 days still to go

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Ensuring interest of followers and attracting new member

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Engagement Model

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Model to get user engage and visit on daily basis.

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LEARN

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CONNEC T LEARN

EDUCAT E

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CONNEC T LEARN

EDUCAT E

ENGAGE

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CONNEC T LEARN

EDUCAT E REWARD

ENGAGE

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CONNEC T LEARN

EDUCAT E REWARD PROMOT

ENGAGE

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WELCOME TO LONDON 2012 ON SOCIAL MEDIA Already reached billions of people & 100 days still to go
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The game has changed & so is the media

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1 in five couples meet online

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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet

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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook

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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook 83% companies uses A new members join Linkedin Facebook every second 5/26/12

1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook 83% companies uses A new members join Linkedin Facebook every second Avg Social gamers will buy $6 billion of virtual goods by 50 Millions tweet 5/26/12 per day 2013 93% of marketers use Social Media but how well thats a big

Best promotion channel Buzz Creation Athletes getting connected to viewers making Sponsors in real time billions of $ out of it

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London Olympic 2012 going viral on

Million dollar question How they are doing it?????

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OFFICIAL WEBSITE

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MILLION S OF BLOGS

OFFICIAL WEBSITE

BILLION S OF FAN

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FACEBOOK PAGE

MILLION S OF BLOGS

OFFICIAL WEBSITE

BILLION S OF FAN

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FACEBOOK PAGE

TWITTER ACCOUNT

MILLION S OF BLOGS

OFFICIAL WEBSITE

BILLION S OF FAN

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FACEBOOK PAGE

TWITTER ACCOUNT

MILLION S OF BLOGS

OFFICIAL WEBSITE

BILLION S OF FAN

YOUTUBE 5/26/12 CHANNEL

FACEBOOK PAGE

TWITTER ACCOUNT

MILLION S OF BLOGS

OFFICIAL WEBSITE

BILLION S OF FAN

YOUTUBE 5/26/12 CHANNEL

THE ATHELETE HUB

Billion dollar question How they are getting benefits out of it?

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Everything via Internet & Social Media

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Whats make it different and successful??

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Humongous fan followings

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Humongous fan followings

Viewers can keep track of everything

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Humongous fan followings

Viewers can keep track of everything Opportunities for sponsors & organizers

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Humongous fan followings

Viewers can keep track of everything Opportunities for sponsors & organizers

Motivation to athletes

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Humongous fan followings

Viewers can keep track of everything Opportunities for sponsors & organizers

Motivation to athletes Reach of the games enhanced

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Humongous fan followings

Viewers can keep track of everything Opportunities for sponsors & organizers

Motivation to athletes Reach of the games enhanced

Even before starting of game, its a hit
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Some of the Sponsors of Beijing 2008 Source Broadcast Rights Global Sponsorship Domestic Sponsorship Ticketing Licensing TOTAL 1993-1996 1.251 0.279 0.534 0.451 0.115 2.630 1997-2000 1.845 0.579 0.655 0.625 0.066 2001-2004 2.232 0.663 0.796 0.411 0.087 2005-2008 2.570 0.866 1.555 0.274 0.185

3.770 4.189 5.450 Olympic Revenue, 1993-2008 (in $ billions) In 2008 Revenue Increased by 107% compared to 1993 What could be probable no of sponsors and revenue 5/26/12 Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications) increase in 2012?

Number of Sponsor s are already doubled 2012 Revenu e may get double from previou s year. London News

Fan Followin g higher than any other Olympic s games

First time LO2012 Home Rentals is a 5/26/12 meeting

First time athletes getting connect ed to viewers

So get ready The biggest sports carnival has arrived on your Social Media Account
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In the book of Olympics Social Media uses may get THE GOLDEN PAGE

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THANK YOU
5/26/12 Images used in the slide is taken from website screen shots and photos Note:

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