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Kultur Dokumente
Universally, in bringing up their children, mothers attach a lot of emotional importance to nourishment. There is an ever-growing need for nourishment and energy in todays fast-paced world
BRAND VALUE:
The core values of the brand have been mental alertness and physical fitness for children who consume Bournvita daily. This layered with the great Cadbury chocolate taste has made the brand distinct from other offerings in the consumers mind.
BOURNVITA
BRAND VALUE:
Horlicks has always been a brand that stands for good health and nourishment through a wholesome, natural product. A commitment towards product quality and reinforcement of essential nutrients has won over the trust of generations of mothers.
HORLICKS
BRAND VALUE:
The personality of the Boost brand is distinctly sporty and energetic and everything - from the tone of communication to packaging - is done to reflect this vibrant energy. Today, the colour red and 'Boost is the secret of my energy' have become synonymous with the brand.
BOOST
BRAND VALUE:
Complan for Growth is a delicious nourishing drink with 100% milk protein content. It is ideal for children to achieve their maximum growth potential.
COMPLAN
MARKET ANALYSIS
The
competitive environment Porters five forces analysis The driving forces The key success factors The strategic groups within the industry A comparative study of the marketing mix
Huge competition between the health drinks brands . Different Ads campaign to tap market share
The TV commercial had children going around the town, cheering Epang Opang Jhapang by Complan.
Strategic groups within an industry means the group of companies that pursue similar strategies Strategic groups within health drinks industry are nutrition value segment and multi flavored segment Nutrition value segment groups include Protinex, Ensure, Pediasure, Maltova and Viva
BOURNVITA
Target Market- 5-7 years of kids Price- 200gm 75 500gm 150 Place- distribution network encompasses 2100 distributors and 4,50,000 retailers Promotion Positions itself as a healthy and nutritious drinks for kids. Bournvita Quiz contest Packaging Color, refill packages, jars.
COMPLAN
PLACE- More of direct selling, less of C&F agents, wholesalers and stockiest PRICE- Priced higher than its competitors PROMOTION- Focuses more on sponsorship of various sports related events
PRESENTED BY: SAUMYA DUBEY SHILPI SRIVASTAVA QUAUSAIN JAFRI SHUBHAM ROHINI SRIKANT TIWARI