MARKETING

PRESENTATION

LOKESH SINGH

PRATIK

SURINDERPAL SINGH

SANCHIT AGARWAL

ROHIT ISRANI

AYUSH KABRA

VICCO LABORATORIES

REGISTERED OFFICE:
25, Jerbai Wadia Road, Bhoiwada, Parel, Mumbai - 400 012 Tel. : +91 22 24147780 +91 22 24143552 FAX : +91 22 24143316 E-mail : gkp@viccolabs.com

CORPORATE OFFICE: 78, Farmland, Ramdas Peth, Nagpur 440 010. Maharashtra, India. CABLE:VICCOLABS, NAGPUR PH.:(0712)-2420890,2420899 E-mail : viccolabs@dataon.in

VISHNU INDUSTRIAL CHEMICAL COMPANY

V- VISHNU
I INDUSTRIAL C CHEMICAL

CO COMPANY

ABOUT THE COMPANY

Founded in 1952 by late Shri K.V.Pendharkar, the VICCO

Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines. Having production units at Dombivli, Nagpur and Goa in India. Their best known products are Vicco Turmeric skin / sun screen cream, Vicco Vajradanti powder and paste and Vicco SF (Sugar free) paste. About 15% of company's total production goes to overseas market. Under the able guidance of Shri. G.K.Pendharkar, Chairman, the company has established strong foothold in almost every developed country in Asia, Europe, America, Africa and Australia. Combining ancient wisdom with modern technology, the company has expanded business activities into investment, trade, advertising and education sectors as well, 13 of its associate companies.

REASONS FOR FAILURE OF VICCO

Launching Packaging Pricing Communication Positioning No research done Powerdery residue Retailer are not satisfied Advertisement No aggressive sales executive High cost of sandalwood oil

Opportunity
Increasing awareness in health consciousness Growth of herbal product Celebrity endorsement Product line Mens product Only 15% goes to oversea market Exports to usa, canada,maxico,surinam,africa,mauritius,saudi arabia,kuwait

THREAT
Competitors
Fair and lovely market leader Cavin kare`s fair ever Nivia Lakme Emami Himalayas Ayur Fem Everyuth Ponds Colgate Pepsodent

COMPITITERS

Solution

Reposition the product Vicco termeric creame target the people who wish for a glowing and healthy looking skin Packaging A better packaging to build brand image and drive sales Mordern look Take advantage of high brand recall-rejuvenate the brand ( brand make over with hype ) Better attaractive jingle for tv na dradio

Ads can be displayed in more channels

Promotional activites offers , discount ,samples , gifts etc Point of purchase displays like vicks

Solution 2
Variety of product Capture the market for men Core competency not concentrated on Ayurveda content First move advantage Coping with changing times and lifestyle

NEW MAKEOVER 7P`S OF VICCO

WHAT IS MARKETING MIX ?

The marketing mix is a business tool used in

marketing products. The marketing mix is often synonymous with the 'four Ps': 'price', 'promotion', 'product', and 'place'. However, in recent times, the 'four Ps' have been expanded to the 'seven Ps' with the addition of 'process', 'physical evidence' and 'people Its elements are the basic, tactical components of a marketing plan

MARKETING MIX
Process Physical Evidence Product

7 P People Price

Place

Promotion

SUMMARY OF MARKETING MIX DECISION WITH EXTENDED P`S

NEW LOGO

NEW TAGLINE

BEAUTY WITH CARE

BRAND AMBRASDER
ANUSHKA SHARMA

PRODUCTS
Narayani Cream-15 gm-(Vicco )
It helps to treat all the joint pains of the body. backache and muscular pain.

Vicco Turmaric Creem-30gm (Vicco) For skin infections, healing of woulds

Vicco Turmaric Skin Cream-50mg (Vicco Labs) Vicco turmaric an ayurvedic medicine prevent and cures skin infection

Vicco Vajradanti- 100 / 150Gm / 200(Vicco Labs) Ayurvedic medicine for gums and teeth (Tooth paste)

Vicco Vajradanti Powder 100gm (Vicco) powder for application on gums and teeth.

Vicco Turmeric Face Wash It is specially formulated to wash away excess oil and deep-down dirt

PRODUCTS TO BE NEW LAUNCHED

HAIR GEL
FACE SCRUB FOOT CREAM MENS FAIRNESS CREAM NAIL POLISH REMOVER FLOWER SMELL PURFUMES LIKE ROSE AND

JASMINE SOAP SHAMPO

PRICE FOR CONSUMER

Psychological pricing

Value Pricing OR Bundling

PRICE FOR WHOLESALER AND RETAILER

INCENTIVES ON COMPETION OF TARGET
COMMISSION ON SALES CREDIT FACILITY FREE VALUE ADDED ELEMENTS

Psychological pricing
Princing goods like rupees 99 instread of 100.
Princing goods like rupees 49 instread pf 50.

Value Pricing OR Bundling

PLACE AND Physical Evidence

MEDICAL STORES
GENERAL STORES MALL COUNTER AT CINEMAS FAMOUS ROADS FACTORY OUTLET LIKE MG RD-

HIMALYAS

Physical Evidence

GENERAL STORE

MEDICAL STORES

MALL

P6

PEOPLE CUSTOMER
KID-ADULTS-OLD EVERY ONE

PEOPLE -- STAFF
Well Trained Staff Appearance Empowered Individual Encouraged To Think Out Of The Box Employ close to 10,000 people and recruit nearly 500 additional people every month Use Scenario Planning as a tool for Quick Decision Making

P7

PROCESS
LAB. TESTING
MARKETING CHANNNEL NATURAL INGREDIENT

NATURAL INGREDIENT
100 % AYURVEDIC PRODUCTS

MARKETING CHANNNEL

TESTING

P8

PROMOTION PART 1
PACKAGING
FAMILY PACKS BETTER PRICES (INCLUDED IN PRICE MARKERTING) FASHION SHOWS BEATY CONTEST CHECK UPS CENTER AT FACTORY OUTLET WITH

CORRECT SUGGESTION ON WHICH PRODUCT TO BE USED TARGETS AND INCENTIVES FOR RETAILERS

PROMOTION PART 2
TV ADDS
NEWSPAPERS NEW LOGO BRAND AMBRASSEDER HOARDINGS CINAMAS SAMPLE FAMILY PACKS FACEBOOK TWITTER

NEW STYLEPACKAGING

VICCO TERMERIC CREAME

SOAP PACKAGING

SUPRIOIR SOAPS

TOOTHPASTE PACKAGING

KID`S TOOTHPASTE

SUPERIOR TOOTH PASTE

SHAMPOO PACKAGING

PERFUME PACKAGING

FOOT CREAME

TRAVELLING PACKAGING

FAMILY PACK BASKET

PROMOTION PART 2
TV ADDS

NEWSPAPERS
NEW LOGO BRAND AMBRASSEDER

HOARDINGS
CINAMAS SAMPLE

FAMILY PACKS
FACEBOOK TWITTER

PR

MAGIZINES

MAGIZINES

DISPLAY BOARDS

SPORTS STADIUM

CINEMAS

SHOPPING MALL

TELEVISION ADVERTISEMENTS

FASHION SHOW

HOARDING

CONCLUTION