DISTRIBUTION GAP OF

FIND REAL EXCLUSIVE STORE.

CALCULATING POTENTIAL SALES FROM UNTAPPED MARKET. FIND THE PLACES WHERE WE CAN HAVE MORE SALES OPPURTUNITIES DIFFER FROM TRADITIONAL TRADE STUDY ABOUT THE SUPPLY CHAIN OF TROPICANA. STUDY ABOUT THE SCHEMES AND MARGINS.

MARKET SURVEY
CRACKED 36 REAL EXCLUSIVE OUTLETS

ADDED 5 NEW OUTLETS

CORDINATING WITH DISTRIBUTOR CORDINATING WITH PSR CORDINATING WITH MERCHANDISER

Manesar , Kasan Road , KhoGaon Sector 50 60 Sona road Palam Vihar & New Palam Vihar Sector 30 40 South City I and II Sushant Lok Tigra , Samastpur & Wazidpur DlF phase 1 ,2 ,3, 4, 5 Sikanderpur , Guru Drona Charya , MG road Societies Galleria Market Sun City Sector 15 , 43 , 46 , 42 , 22 ,23 Jharsa Road Cyber City

OUTLETS COVERED: 732 REAL EXCLUSIVE OUTLET:247 CRACKED TROPICANA OUTLETS:41 INCLUDING 10 GATORADE & QAKER OUTLETS POTENTIAL MARKETS :SONA ROAD :NEW PALAM VIHAR :MANESAR :CHAKKARPUR POTENTIAL SALES GROWTH:20%-30%

HEADING

URBAN

RURAL

LITERACY RATE

QUITE HIGH-LARGE NUMBER OF EDUCATED PEOPLE

QUITE LOW

BRAND RECALL

HIGH

VERY LOW

POS(POINT OF SALES)

LARGE NUMBERS

VERY FEW IN NUMBER

DISTRIBUTION CHANNEL

EXTENSIVE

SELECTIVE

BRAND RECALL-CHOOSING A MARKET STRATEGY WHICH IS APPROPRIATE FOR RURAL AREAS. E.G-DESIGNING BANNERS AND HOARDINGS IN THEIR LOCAL LANGUAGE APPOINTING PSRS APPOINTING A SUB DISTRIBUTOR EXCLUSIVELY FOR RURAL AREAS APPLYING EXTENSIVE DISTRIBUTION STRATEGY BY INCREASING NUMBER OF POS AGGRESSIVE SALES PROMOTION BY GIVING DISCOUNT AND SCHEMES ON POS.

HENCE, TO INCREASE THE SALES OF TROPICANA AS A WHOLE WE HAVE TO TAP RURAL MARKET, FOR THIS WE HAVE TO APPLY RIGHT MARKETING STRATEGY,EXTENSIVE DISTRIBUTION POLICY AND AGGRESSIVE SALES PROMOTION.

Thank You PepsiCo For giving us an opportunity to work on the project and there is a lot to learn Now .