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Course: Introduction to OPERATIONS MANAGEMENT

Instructor: Usman Ali Asif Institute of Administrative Sciences, University of the Punjab
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Operations Management

Chapter 1 : Operations and Productivity

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What Is Operations Management?


Production is the creation of goods and services

Operations management (OM) is the set of activities that creates value in the form of goods and services by transforming inputs into outputs
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Organizing to Produce Goods and Services


Essential functions:
Marketing generates demand

Production/operations creates the product


Finance/accounting tracks how well the organization is doing, pays bills, collects the money

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Organizational Charts
Commercial Bank
Operations
Teller Scheduling Check Clearing Collection Transaction processing Facilities design/layout Vault operations Maintenance Security

Finance
Investments Security Real estate Accounting

Marketing
Loans Commercial Industrial Financial Personal Mortgage Trust Department
Figure 1.1(A)
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Auditing

Organizational Charts
Manufacturing Operations
Facilities
Construction; maintenance

Finance/ accounting
Disbursements/ credits Receivables Payables General ledger Funds Management Money market International exchange Capital requirements Stock issue Bond issue and recall

Marketing
Sales promotion Advertising Sales Market research

Production and inventory control


Scheduling; materials control

Quality assurance and control Supply chain management Manufacturing


Tooling; fabrication; assembly

Design
Product development and design Detailed product specifications

Industrial engineering
Efficient use of machines, space, and personnel

Process analysis
Development and installation of production tools and equipment

Figure 1.1(C)
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Why Study OM?


OM is one of three major functions (marketing, finance, and operations) of any organization) We want (and need) to know how goods and services are produced We want to understand what operations managers do OM is such a costly part of an organization
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Options for Increasing Contribution


Marketing Option Finance/ Accounting Option OM Option Reduce Production Costs 20% $100,000 64,000 36,000 6,000 30,000 7,500 $ 22,500 Increase Reduce Sales Finance Revenue 50% Costs 50% $150,000 120,000 30,000 6,000 24,000 6,000 $ 18,000 $100,000 80,000 20,000 3,000 17,000 4,250 $ 12,750

Current
Sales Cost of Goods Gross Margin Finance Costs Subtotal Taxes at 25% Contribution $100,000 80,000 20,000 6,000 14,000 3,500 $ 10,500

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What Operations Managers Do


Basic Management Functions
Planning

Organizing
Staffing

Leading
Controlling
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Ten Critical Decisions


Ten Decision Areas Design of goods and services Managing quality Process and capacity design Location strategy Layout strategy Human resources and job design Supply chain management Inventory management Scheduling Maintenance Chapter(s) 5 6, Supplement 6 7, Supplement 7 8 9 10, Supplement 10 11, Supplement 11 12, 14, 16 13, 15 17
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Table 1.2

History & Background of Operations Management

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Significant Events in OM

Figure 1.3
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The Heritage of OM
Frederick W. Taylor: In 1881, as chief engineer for Midvale Steel, studied how tasks were done
Began first motion and time studies Created efficiency principles

Henry Ford: In 1913, first used moving assembly line to make Model T:
Unfinished product moved by conveyor past work station

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Services & Operations


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Goods and Services


Automobile Computer Installed carpeting Fast-food meal Restaurant meal/auto repair Hospital care Advertising agency/ investment management Consulting service/ teaching Counseling
100%
|

75
|

50
|

25
|

0
|

25
|

50
|

75
|

100%
|

Percent of Product that is a Good Percent of Product that is a Service


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Goods
Tangible product

VS

Services

Intangible product

Consistent product Produced and consumed at same time definition Production usually Often unique separate from High customer consumption interaction Can be inventoried Inconsistent product definition Low customer interaction Often knowledge-based
Frequently dispersed
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Industry and Services as Percentage of GDP


90 80 70 60 50 40 Services

Manufacturing

30
20 10 0

Hong Kong

Japan

Russian Fed

Czech Rep

France

Germany

Canada

Mexico

South Africa

China

Spain

UK

Australia

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US

Chapter 1 Session 2

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Manufacturing Employment and Production


150

Employment (millions)

Industrial production
(right scale)

125 100

75
40 30 20 10 0 Manufacturing 50 employment
(left scale)

25 | 1950 | | | | | 0 1970 1990 2010 (est) 1960 1980 2000 | Figure 1.5 (B)
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Index: 1997 = 100

Productivity Challenge
Productivity is the ratio of outputs (goods and services) divided by the inputs (resources such as labor and capital) PRODUCTIVITY = OUTPUT / INPUT The objective is to improve productivity!
Important Note! Production is a measure of output only and not a measure of efficiency
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The Economic System


Inputs
Labor, capital, management

Processes
The U.S. economic system transforms inputs to outputs at about an annual 2.5% increase in productivity per year. The productivity increase is the result of a mix of capital (38% of 2.5%), labor (10% of 2.5%), and management (52% of 2.5%).

Outputs
Goods and services

Feedback loop
Figure 1.7
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Productivity
Units produced Productivity = Input used

Measure of process improvement


Represents output relative to input Only through productivity increases can our standard of living improve
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Improving Productivity at Starbucks


A team of 10 analysts continually look for ways to shave time. Some improvements:
Stop requiring signatures on credit card purchases under $25 Change the size of the ice scoop Saved 8 seconds per transaction Saved 14 seconds per drink

New espresso machines

Saved 12 seconds per shot


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Improving Productivity at Starbucks


A team of 10 analysts continually look for ways to shave time. Some improvements:

Operations improvements have helped Starbucks increase yearly Stop requiring signatures Saved 8 seconds revenue per on credit card purchases outlet by $200,000 to per transaction $940,000 in six years. under $25

Productivity Change the size of the ice has improved by 27%, Saved 14 seconds or about 4.5% per year. scoop per drink New espresso machines Saved 12 seconds per shot
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Productivity Calculations
Labor Productivity
Productivity = Units produced Labor-hours used 1,000 250 = 4 units/labor-hour

One resource input single-factor productivity


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Multi-Factor Productivity
Output Productivity = Labor + Material + Energy + Capital + Miscellaneous
Also known as total factor productivity Output and inputs are often expressed in dollars
Multiple resource inputs multi-factor productivity
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Measurement Problems
Quality may change while the quantity of inputs and outputs remains constant
External elements may cause an increase or decrease in productivity

Precise units of measure may be lacking

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Productivity Variables
Labor - contributes about 10% of the annual increase Capital - contributes about 38% of the annual increase
Management contributes about 52% of the annual increase
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Key Variables for Improved Labor Productivity


Basic education appropriate for the labor force Diet of the labor force

Social overhead that makes labor available


Maintaining and enhancing skills in the midst of rapidly changing technology and knowledge
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Service Productivity
Typically labor intensive

Frequently focused on unique individual attributes or desires


Often an intellectual task performed by professionals Often difficult to mechanize Often difficult to evaluate for quality

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Productivity at Taco Bell


Improvements:
Revised the menu Designed meals for easy preparation Shifted some preparation to suppliers Efficient layout and automation Training and employee empowerment

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Productivity at Taco Bell


Improvements:
Results:the menu Revised Designed meals for easy preparation Preparation time cut to 8 seconds Shifted some preparation to suppliers Management span of control Efficient layout and automation increased from 5 to 30 Training and employee empowerment In-store labor cut by 15 hours/day Stores handle twice the volume with half the labor Fast-food low-cost leader

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Ethics and Social Responsibility


Challenges facing operations managers:
Developing and producing safe, quality products Maintaining a clean environment Providing a safe workplace

Honoring community commitments


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Where are the OM Jobs?

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Where are the OM Jobs?


Technology/methods Facilities/space utilization Strategic issues Response time People/team development Customer service Quality Cost reduction Inventory reduction Productivity improvement
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New Trends in OM
Past
Local or national focus
Batch (large) shipments

Causes
Reliable worldwide communication and transportation networks
Short product life cycles and cost of capital put pressure on reducing inventory Supply chain competition requires that suppliers be engaged in a focus on the end customer

Future
Global focus, moving production offshore
Just-in-time performance

Low-bid purchasing

Supply chain partners, collaboration, alliances, outsourcing

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Figure 1.6

New Trends in OM
Past
Lengthy product development
Standardized products

Causes
Shorter life cycles, Internet, rapid international communication, computeraided design, and international collaboration Affluence and worldwide markets; increasingly flexible production processes
Changing socioculture milieu; increasingly a knowledge and information society

Future
Rapid product development, alliances, collaborative designs Mass customization with added emphasis on quality Empowered employees, teams, and lean production

Job specialization

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Figure 1.6

New Trends in OM
Past
Low-cost focus

Causes
Environmental issues, ISO 14000, increasing disposal costs

Future
Environmentally sensitive production, green manufacturing, recycled materials, remanufacturing High ethical standards and social responsibility expected

Ethics not at forefront

Businesses operate more openly; public and global review of ethics; opposition to child labor, bribery, pollution

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Figure 1.6

New Trends in OM
Global focus Just-in-time performance Supply chain partnering Rapid product development Mass customization Empowered employees Environmentally sensitive production Ethics
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New Challenges in OM
From
Local or national focus Batch shipments Low bid purchasing Lengthy product development Standard products Job specialization

To
Global focus
Just-in-time Supply chain partnering Rapid product development, alliances

Mass customization
Empowered employees, teams
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