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Welcome to the Orientation Session on

Distribution Management Project

Project Trimester: Feb March, 2007 Spring Summer 2006-08 Faculty:Veena Kumar & Gaurav Srivastava Contact: cec@competitiveedgeindia.com

Project Title
An analytical study of the inter and intra industry Distribution effectiveness The project should be a comparative analysis of two players each belonging to two different sectors (FMCG / Pharmaceutical / consumer durables / IT hardware / industry).
June 4, 2012 Project Guidelines

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POSSIBLE PERMUTATION COMBINATIONS

1) 2) 3) 4) 5) 6)
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FMCG & Pharmaceuticals FMCG & Consumer Durables FMCG & IT Hardware Pharmaceutical and Consumer Durables Pharmaceutical and IT Hardware Consumer Durables and IT Hardware
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What you have to do

Select any two business sectors & then chose at least two competitors from each of them

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For collecting data, you will have to meet the dealers / distributors / retailers / whole sellers / supermarkets / modern retail outlets and employees of the organizations in the Sales & Marketing Department as well as collect other secondary data
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Objectives
To understand the current distribution functioning of two different industries in totality To assess the Distribution Effectiveness of the players chosen by a critical and comparative analysis of the different players To carry out a detailed study of Logistics Network involved in distribution
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Focus Areas
Channel Structure

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The expectations of the Channel Members from the Company and vice-versa. Functions performed by different channel members and Criterion used for their selection Types of MR being carried Financial Terms

Performance Appraisal of Channel Members

Logistics Management
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Assessment
Project Synopsis

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The quality of information (depth, accuracy, authenticity)

The project report (written) Presentation & Viva-voce Attendance

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Distribution of Marks
Attendance
Project Synopsis

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20
20

Project Report
Presentation & Viva

35
25

TOTAL

100

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Project Plan
Week 0 1 2 Date Agenda Feb. 17 / 19, 2007 Project Briefing / Guidelines Feb. 24, 2007 March 2, 2007 Discussion on Project Synopsis

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3
4 5 6
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March 10, 2007

March 17, 2007 March 24, 2007 March 31, 2007

Discussion on Project status and data collected Discussion on Project status and data collected Discussion on data collected and submission of Draft Project Report (Hard copy) Discussion on Draft Project Report , Submission of Deliverables Presentation and Viva
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Project Synopsis Format

1. Title of the project

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2. 3.
4. 5.

Business sectors chosen identified for the study Information sources

Data Collection Tools

&

players

Questionnaire/ Discussion guidelines to be used for data collection

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June 4, 2012

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Luv !
Veena Mam & Gaurav Sir
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