Viet E-book company

Dao Thi Hong Tham (Tracy) Tong Duy Hieu (Jack) Mr. Binjie

Introduction
The company will be jointly owned by Ms. Tracy, Mr. Binjie and Mr Jack. Companys name: Viet Ebook. Target location: Vietnam. Office: In Mr Jack house: 26 Nguyen Du District 1 HCMC. Website: www.viet-ebook.com.

Mission
Viet-ebook mission: To provide quality economic licensed e-books as the lowest price as possible. To provide a convenient payment for our clients.

Objectives
These are the goals for the 2 first year for Viet-ebook: Achieve profitability after 1 year operating. Gain market share in e-book industry in Viet Nam.

Keys to Success
Achieve a high level of appearance through search engine on Google or Yahoo search. Become the low-cost leader in e-books market for students. Continually attract customers by supplying bestseller books in English and Vietnamese version.

Target customer:
Vietnamese student in college or university in Vietnam especially for economic books in both English and Vietnamese. People who want to find Economic material.

Finance start-up summary

Our start-up expenses: $4,040 These costs are financed by our private investment.
Start-up Requirements Start-up Expenses Legal Advertising/marketing $240

$500
online Expensed Equipment Website design Total Start-up Expenses $400 $2,500 $4,040

Customers need
Table: Statistic of Institutions and Students in Vietnam 2007-2011
2007-2008 2008-2009 2009-2010 2010-2011 INSTITUTIONS Students 346 1,603,484 369 1,719,499 376 1,935,739 386 2,162,106

More than 50% students are studying about economic. More and more International universities and teaching in English.
Source: http://www.moet.gov.vn/?page=11.10&view=3544

Customers need
Doing a survey for 50 respondents in Vietnam

Source: http://www.surveymonkey.com/home/

1. Have you ever used non licensed e-books?

2. What make you have to use non licensed e-books?

3. How is the quality of non licensing e-books?

4. Would you buy a licensed e-book with the price 60% lower than physical book?

Payment method
Pay with Vietnam Paypal by using debit or visa card

Payment method

Sohapay (VC Corp)

Supplier For Vietnamese Economic ebook: Education Ministry Publisher, Statistic Publisher, First news For English Economic ebook: Try to buy license from writer or other Publisher in the world. Price for each English book license: USD500 - USD1000.

SWOT analysis:
Strength
Low price. Specific economic books Strong management team. Low operating cost. Variety and convenient payment. Threat

Weakness
Range of books. Lack of physical store. Staffs skill.

Hacker on the Internet. High competitive.

Opportunity Be the leader of e-book industry. Smart phone, tablet and ebooks reader such as Kindle, Nook number of sale in Vietnam is increasing would lead to the demand for e-book.

Competitor analysis:

Alezaa. Lac Viet. Phuong Nam. Youth Publisher.

Competitor analysis:

Support customer with free software that called Alezaa Cloud Reader. Cooperated with 15 publishers in Viet Nam Having 1,200 e-books in many kind of book on hand so far.

Marketing 4Ps

Products
Focus on Economic books for students and other target customers. Economic textbooks for Universities students and lectures. Secure customer payment with Paypal. Maintain and improve websites server.

Price
Our pricing strategy is lowest possible
Our price 50% physical books price. Lower 20% textbooks for students of cooperated universities. Discount on seasons.

Price
Our pricing strategy is lowest possible
Why can we do it? We have advantage that the operation cost is small. The maintenance fee is very low. We have experience in management and customer service. Why do we do it? We want to avoid non licensing e-books. We want to support the students. We want to raise the percentage of reading books in Viet Nam.

Place
Our online store can be accessed by website: www.vietebook.com.vn. Customer can make purchase through Visa, Debit, Credit, ATM card, Top up card. Keep building our website.

Web-link

Website
Logo

Language

Promote for website

Promotion
Cooperate with UEH, FTU, NEU to use Ebook textbooks for students. We will coordinate with some universities in Ho Chi Minh and Ha Noi to offer the students voucher for discount for the new year starting. Offer passion card for loyal customer.