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Offer to everyone, all over the world, the best of cosmetics in terms of quality. Offer products that are in harmony with the customers needs, culture and expectations.
1907-2008
1907
-Establishment as a hair color product company -Expansion to European countries by Multi-brand and Multi-channel
1980s
-Expansion to out of Europe by positive brand acquisitions -Keeping high growth rate: 10% (1988-2008)
2008
Companys settings
No.1 cosmetics group worldwide 23 global brands 25.8 billion in sales 130 countries 64,600 employees 674 patents files
9 10
Kao Chanel
5.5 4.4
Japan France
Products : Hair and lifestyle products, perfume, fake eyelashes and handmade makeup brushes. Soon became one of Hollywood's favorite artists (1928 2007) - a Japanese make-up artist and founder of the Shu Uemura international cosmetics line. 1960 - Developed and launched his first cosmetics product. 1964 - opened Shu Uemura makeup school 1983 - Shu Uemura Cosmetics 2004 - sold to L'Oral
LOral creates a completely new market based on immaterial value: The Market of Beauty. A success story in developing a multicultural team synergy as a company culture value.
24%
76%
Workforce 38 %
62 %
Managers 44 % 56 %
Committee Members 35 65 % %
Women
Men
Training in sign language for teams who work with the hard of hearing. Awareness operations for employees focusing on certain criteria (mixed-gender, the
disabled)
Managing Diversity
A strong culture
Reflecting diversity
Ethical principles
Managing Diversity
A Strong Culture
Embracing culture and short hierarchy
procedures.
Ethical principles
Law respect Individual respect Consumer respect Environment respect Loyalty & integrity
Reflecting diversity
Diversity profiles will bring new perspectives
Focus on a managerial culture which fosters the inclusion of all employees and capitalise team diversity We are dedicated to understanding and serving
RECRUITMENT POLICY
Plan Espoir Banlieues.
Facilitate access to employment for young people
living in under-privileged urban areas. In the United States and in South Africa,
Diversity Management
Ability in Behaviour Adaptation Equal Respect to each other
Assessment
The Best Diversity Talent High Motivation in Diversity Collaboration
CASE STUDY
Racism in lOral
Institutional
racism action?
isolated case
No action
Causes Of
2.Similarity Similarity myth: (Similarity is the most important) 3.Parochialism Only-one-way myth:
Mistrust
Conclusion
ANNEX