Beruflich Dokumente
Kultur Dokumente
Aslam Hossain 082 163 030 Jubayer Rahman 081 600 030 Shakur Reajat 083 216 530
Company Overview
Company Name: United Mineral Water and Pet Industries
Ltd. Year of Establishment: 2001
Tag Line: Lets Drink to Life Mission Statement: Deliver superior values to the
stakeholders, customers and empower millions of people to shape up their destinies.
Championship'2008 FRESH Sponsored IGP Cup National Youth Kabadi Championship'2007 FRESH 1st & 2nd President Cup Golf Tournaments in 2004 & 2005 respectively
in 2007 Constructed 22 low-cost houses for poor, homeless and distressed people in local areas
Organization Structure
Production
Automated Factory; 300 workers
Human Resource
Manages both factory and corporate offices
Procurement
Handles acquisition of goods, payment & reimbursements
Finance
Forecast and leverage cash flows
Marketing
Sales and promotion
Supply Chain
Distributors
Organization Structure
General Manager
1 2
10
36 700
Area Manager
Sales Force
2001 2008
Product Differentiation
Ranked 2nd in terms of Natural Taste
Cost Leadership
MUM costs more Best quality within Lowest Price
Quality
Production process, ISO-9001:2000
Innovation
R&D and value-chain activities
Customer Responsiveness
Distribution
Railway Stations
Bus Station Hospitals cafeteria
Tourism Places
Universities and College Each and every general store etc.
forces that shape every industry. We will be explaining FRESH mineral waters current market condition with Porters five forces. These forces are:
Competition in the industry. Potential new entrants in
competitors.
entrants.
Threats of Substitute
Deciding key factors: Many substitute products are available in market. Switching cost is nearer to zero. Substitute products are available at lower price in market. Substitute have better performance. Overall threats of substitutes
are High.
Recommendations
Set Industry Standard & restrict entrance of new
businesses
Build Customer Loyalty Work collaboratively to formulate laws