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Background - History.

Has 3,087 stores in the world. Founder: Hirotake Yano Established DASIO JAPAN in March 1972. 2,570 stores in Japan. 563 stores in other countries.

Products and Price

All the items in DAISO are with the same price


Japan is 100yen store (is equal to S$1.6) In Singapore is S$2 with one item.

There have:
Dining & Kitchen products Health & Beauty products Living & Household products Food & Toy etc,.

Targeting

The target audience of DAISO are for all the consumers.


Children can buy toys Housewife can buy Household & living products Man can buy tie and shocks

There are just some example. All the consumer with different age or gender, if want to buy the budgeting products can find in DAISO.

Ladies can buy health & beauty products

The two countries we are want to entry:


1. Brunei 2. China, shanghai

Why we choose Brunei

1. Nation condition: most of product s rely on import. 2.Wealthy economy: GDP per capita is $48000. 3.Market environment: Government preferential policy food, industrial machinery and non-alcoholic beverages can duty-free imports

Why we choose China, shanghai

1. China is the fastest growing emerging market.


2. Demographics of the China. 3. The GDP of China become the second in the world. 4. Shanghai is a global city, with influence in commerce, culture, finance, media, fashion, technology, and transport. It is a major financial center and the busiest container port in the world.

Franchising for Shanghai


Franchising product/trade franchising emphasizes the product or commodity to be sold, while business format franchising focuses on ways of doing business. And reasons for global franchising are market potential, financial gain, and saturated domestic market. So we chosen China and Brunei.

Pros for Shanghai - a lot of consumers - Daiso is blank market in Shanghai - similar culture - talent market of staff
Cons for Shanghai - more competitors - some people standard of living is lower than other country

Franchising for Brunei


Pros for Brunei - high-end consumer group - Daiso also is blank market in Brunei - less competitors - geographic location( island country) Cons for Brunei - under-population - different culture - different religion and state system with Japan

Why we chosen the one and rejects other country


Economic environment - China is developing country, but more consumers - Brunei is developed country, more rich person - Other countrys economic is overtop or low( such as French, Africa and so on) Standard of living - moderate living standards - more young people and large group potential consumer Culture environment - others countrys culture is world of different with Asia( such as Russia, America and so on) - Shanghai and Brunei are all belongs to Asia , so value and attitude is similar with Japan

Products adaptation and communication adaptation:

Why we choice Products adaptation and communication to the two new market. -Make sure products fit with the new market Culture and consumers daily uses in life. At the current consumption patterns, Daiso use diversity of products choice as the competitive strengths to entry new markets, and also Daisos products are more closely to consumers life, its means products all mostly adapt to the two market. In almost Daiso sell all goods are developed by ourselves , developing unique goods to meet the needs of customers for all kinds of goods in the new market

Product adaptation:
In the light of The two new market consumers, every month released 1000 a new product to increase the diversity of the goods. Although the cost price is high, huge budget to Daiso in the operation, but we still continue providing high-quality products, it will be possible to be appreciated by consumers.

Product adaptation:
Break uniform price, or to fit consumers needs products must choose carefully in Brunei. For China consumers will easily accept products. In Brunei to attract more consumers attention make sure the products will adapt to the market. To reduce the number of new monthly shelves, and the introduction of POS(point-of-sale) analysis guest real demands.

Communication
-Daiso brand strategy
To mention consumers shopping with Daiso s in distinctive uniform price about 10RMB and $2 in China and Brunei, not only to attract customers eyes, but also emphasize stores selling goods are all imported from Japan, it means products quality are guarantee.

Communication
-adaptation:
Daiso is try to use the brand to communicate with consumers that in times of economic downturn, Wallet shrinks down Valuable products are the best choices, products quality makes Daiso to have the opportunity to succeed in the two new market.

Communication
Daiso try to give benefit to:
Want to save money and money limited ethnic groups . The price sensitive consumer groups. Meet consumers' shopping habits.

Products Treats
Competitors have innovation breakthrough, lead to the original production and distribution technology behind . Focus on pursuit of low cost, less understanding to the needs of their customers . Competitors imitate core ability, copy cost leadership strategy of industry .

Conclusion
Good future prospective Good reputation of our brand, well know in the industry. Experienced at management and marketing. Products close to consumers life , satisfied Consumers needs ShangHai and Brunei has the strongly consuming ability the great potential for development.

Conclusion
We have the confident we will do well in the two new market. We will also become well know and fast enlarged market in the regions in China. Brunei to be accept by this market , we also have further plan in there.

THE END
THANK FOR YOUR ATTENTION

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