Beruflich Dokumente
Kultur Dokumente
Has 3,087 stores in the world. Founder: Hirotake Yano Established DASIO JAPAN in March 1972. 2,570 stores in Japan. 563 stores in other countries.
There have:
Dining & Kitchen products Health & Beauty products Living & Household products Food & Toy etc,.
Targeting
There are just some example. All the consumer with different age or gender, if want to buy the budgeting products can find in DAISO.
1. Nation condition: most of product s rely on import. 2.Wealthy economy: GDP per capita is $48000. 3.Market environment: Government preferential policy food, industrial machinery and non-alcoholic beverages can duty-free imports
Pros for Shanghai - a lot of consumers - Daiso is blank market in Shanghai - similar culture - talent market of staff
Cons for Shanghai - more competitors - some people standard of living is lower than other country
Why we choice Products adaptation and communication to the two new market. -Make sure products fit with the new market Culture and consumers daily uses in life. At the current consumption patterns, Daiso use diversity of products choice as the competitive strengths to entry new markets, and also Daisos products are more closely to consumers life, its means products all mostly adapt to the two market. In almost Daiso sell all goods are developed by ourselves , developing unique goods to meet the needs of customers for all kinds of goods in the new market
Product adaptation:
In the light of The two new market consumers, every month released 1000 a new product to increase the diversity of the goods. Although the cost price is high, huge budget to Daiso in the operation, but we still continue providing high-quality products, it will be possible to be appreciated by consumers.
Product adaptation:
Break uniform price, or to fit consumers needs products must choose carefully in Brunei. For China consumers will easily accept products. In Brunei to attract more consumers attention make sure the products will adapt to the market. To reduce the number of new monthly shelves, and the introduction of POS(point-of-sale) analysis guest real demands.
Communication
-Daiso brand strategy
To mention consumers shopping with Daiso s in distinctive uniform price about 10RMB and $2 in China and Brunei, not only to attract customers eyes, but also emphasize stores selling goods are all imported from Japan, it means products quality are guarantee.
Communication
-adaptation:
Daiso is try to use the brand to communicate with consumers that in times of economic downturn, Wallet shrinks down Valuable products are the best choices, products quality makes Daiso to have the opportunity to succeed in the two new market.
Communication
Daiso try to give benefit to:
Want to save money and money limited ethnic groups . The price sensitive consumer groups. Meet consumers' shopping habits.
Products Treats
Competitors have innovation breakthrough, lead to the original production and distribution technology behind . Focus on pursuit of low cost, less understanding to the needs of their customers . Competitors imitate core ability, copy cost leadership strategy of industry .
Conclusion
Good future prospective Good reputation of our brand, well know in the industry. Experienced at management and marketing. Products close to consumers life , satisfied Consumers needs ShangHai and Brunei has the strongly consuming ability the great potential for development.
Conclusion
We have the confident we will do well in the two new market. We will also become well know and fast enlarged market in the regions in China. Brunei to be accept by this market , we also have further plan in there.
THE END
THANK FOR YOUR ATTENTION