The most valuable telecom in world wide...

Global Operation Management

Introduction International Market Place Globalization Drivers Lean principles of Vodafone International Business Strategy National Policies Operations management CSR Conclusion Bibiliography

Vodafone is a British multinational mobile network operator headquartered in Newbury, Berkshire, United Kingdom, Vodafone is a leading international mobile communications company with interests in 31 countries and partnership agreements with a further 40 countries. It has over 79,000 employees throughout the world and has more than 289 million customers. In the UK, more than 19 million people use Vodafone services.
http://www.vodafone.com/start/about_vodafone.html

It is the world's second largest mobile phone operator behind China Mobile. Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications network in the United States, based on number of subscribers.
Global enterprise: Ghana Telecom (Africa). Hutch Telecom(India).

Globalization Drivers

Yips framework,1992.

Yips framework:

Market Globalization Drivers. Cost Globalization Drivers. Government Globalization Drivers. Competitive Globalization Drivers

Diplomvolkswirt .SJ(2009,p26)

Vodafones strongest resources were their intangibles such as human resources, innovation, and knowledge which put them a step ahead of their competitors globally. Vodafone's management has the ability to acquire and merge with other companies while maintaining an effective, low cost, organizational structure.

Understanding the standards of the customer Identifying the value stream for each product Working towards perfection.

www.competitiveXpert.com

5-Force Model:

Rivalry with Existing Competitors Bargaining Power of Buyers Bargaining Power of Suppliers Potential Entrants Product Substitutes

It mainly focus on 4 factors they are:

1.

2.
1. 2. 3. 1. 2. 1. 2. 3.

Operational Performance Value Enhancement Cost Reduction Total Communication Mobile Data Enterprise Broadband Emerging Market Delivering in existing markets Selective expansion & cautions approach

Capital Discipline Strengthen capital discipline Shareholder returns Clear priorities for surplus capital

Roman Boutellier & Oliver gassmann

It sets clear priorities to: Capture the potential of mobile to bring socioeconomic value in both emerging economies and developed markets, through broadening access to communications to all sections of society. Deliver progress against stakeholder expectations on the key areas of climate change, a safe and responsible internet experience, and sustainable products and services. Ensure our operating standards are of a consistent and appropriate level across the Group.
http://www.vodafone.com/start/responsibility/ our_approach/cr_strategy.html

Health & Safety policy. Insurance Policy. Reward and Recognition.

Vodafone operates on a global and national level to

align with the customers' support needs. Global Service Managers work closely with the Local Service Management team in each country or region to ensure the smooth day-to-day operation of their services.

Ensuring local service levels are met.

Problem resolution and issue management.

Providing management information. Developing and managing local relationships. Developing local service solutions to meet your requirements. In-country project management.

"Corporate Social Responsibility is the continuing

commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large

("Making Good Business Sense" by Lord Holme and Richard Watts)

Board local engagement across all CSR Single issue local engagement Single issue global engagement Engagement with specific stake holders group Business and industry wide engagement

Professionals Perspectives of Corporate Social Responsibility--Samuel O. Idowu, Walter Leal Filho -

2009

http://www.mallenbaker.net/csr/definition.php

In order to maintain a sustainable competitive advantage Vodafone would have to operate as pure wireless company in the future.

David Campbell, George Stone house, Bill Houston..,1992. Business strategy: an introduction. Diplomvolkswirt. SJ..,2009. Globalization Drivers for Renewable Energies Referring to Electricity . Leslie H, Philip W.,2009. The International Business Environment. 1st ed. New York: Oxford University Press. Nigel s, Stuart C, Robert J.,1995. Operations management. 5th ed. Pitman Publishing Roland Robertson.,1992. Globalization social theory .India: Sage Publications. Samuel O. Idowu, Walter Leal Filho 2009. Professionals perspectives of corporate socical responsibility.

Websites:

http://www.mallenbaker.net/csr/definition.php
http://www.employeebenefits.co.uk/item/3860

http://www.vodafone.com/start/about_vodafone.
html

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