Pe ykAs a Messaging Co.

Pe ykAs a Messaging Co.

 Messaging overview

Mahdi Niamanesh
PeykAsa Message Ware Co.

2005/27/6
Pe ykAs a Messaging Co.
Agenda

• Mobile Network Development Overview

• Short Message Service
• Voice Mail Service dating

• Unified Messaging Service

sports results

banking
video
ads

chat

•
PIM

WAP Gateway
games
news 8 stocks
a2a

•
music

Multimedia Messaging Service mms

email

positioning info, maps

payment

• PeykAsa History

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VMS benefits
 Main mobile network elements:
 BSS
 Radio transmission with network subscribers
 BSC - BTS
 NSS
 Service & Switch managements
 VLR - HLR – MSC
 SMSC - VMS

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Mobile Network
development
 Mobile Network is founded for the first time in the
Americas
 In some specific applications

 Rapid adoption by the masses

 Availability
 network functionalities
…
 rapid growth

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Mobile Network
development
 1G: AMPS, TACS, NMT
 Analogue
 2G: GSM, PDC, D-AMPS
 Toward Digital
 2.5G: GPRS, EDGE
 +Data Channel
 3G: WCDMA, UMTS
 increase Data transmission
 Streaming

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Mobile Network
development
The Development of Mobile
Communication Generations
The Transition from first Generation to third
Generation Mobile Communication Systems in
less than a quarter of a century
At first 1992
Only Voice +SMS

The Daily Increase in Mobile

Subscribers
2004 2001
+JAVA +MMS,VMS/UMS
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Mobile development
 With the increase in number of mobile
subscribers:
 Increase in Service Quality
 Awareness of User Interests
 The addition of Value Added Services to
the Network.
 Increase in Data Exchange Rate

2004
GPRS UMTS
The need
Moveto Access
towards DataMobile
Replacing any Handsets
place and
in Daily
Tasks
any time
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Message trend

SMS NSM EMS MMS

1 1 2 2
990 999 001 002

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The big success of SMS
 SMS has gained great success even though it provides quite
limited wireless messaging services

 SMS is a big but unexpected success in the world

 SMS can be seen as one form of MMS and it has clearly

shown its potential in person-to-person communication.

 The store and forward nature of SMS, though useful in many

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The big success of SMS
 Key success factors:
 Easy to use
 Quick
 ….
 Relative advantages:
 Inexpensive way of communication,
 Accessibility
 …

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Global Messaging Volumes
P2P Messagig - Global Volume (M msg)

1 200 000

1 000 000

800 000
Instant Messaging
600 000 Email
Multimedia Messaging
400 000 Text Messages

200 000

0
2003 2004 2005 2006 2007 2008

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SMSC
 The SMS is the ability to send and receive text messages to
and from mobile telephones.
 The text can comprise of words or numbers or an
alphanumeric combination.
 SMS was created when it was incorporated into the Global
System for Mobiles (GSM) digital mobile phone standard.
 A single short message can be up to 160 characters of text in
length using default GSM alphabet coding,140 characters
when Cyrillic character set is used and 70 characters when
UCS2 international character coding is used.

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SMSC Standards
 SMS in Mobile network, is defined by SMS protocol, that is
part of GSM standards.
 ETSI group standards ( www.etsi.org )
 SMPP standards ( www.smsforum.org or www.smpp.org )
 PA SMSC adopt with
 V. 3.3
 V. 3.4
 V. 5.0

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ETSI Standards
 GSM 03.40
Technical Realization of the Short Message Service
SMS details and SMSC Server functionalities are described
Last version: GSM phase2+ v.7.4.0
PA SMSC(PA-10000) is based on the last version
It describes:
 SMS services & elements
 SMS architecture
 MSC functionalities related to SMS
 SGSN functionalities related to SMS
 SMs path
 SMS protocol layers

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ETSI Standards
 GSM 09.02
 Mobile Application Part
 GSM-MAP description
 GSM Gateway in PA SMSC(PA-10000) is designed
based on this

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ETSI Standards
 GSM 03.38
Alphabet and Language Specific Information
SM Coding description
Last version: v.7.2.0
PA SMSC(PA-10000) is designed on the last version

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ETSI Standards
 GSM 04.11
 Point to Point short message service Support on
Mobile Radio Interface
 Interface between Mobile and MSCs in the network,
description

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ETSI Standards
 GSM 03.08
Organization of Subscriber Data
Information should be stored in VLR & HLR
PA SMSC(PA-10000) uses this information for subscribers
tables

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ETSI Standards
 GSM 02.03
Teleservices Supported by a GSM Public Land Mobile
Network
GSM Teleservices description
 One of them: SMS

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SMSC Architecture
 Type of SMS:

 Cell Broadcast: one way and no confirmation of receipt will

be sent. It can send up to 93 7-bit characters or 82 8-bit
characters

 Point-to-Point: messages sent from one MS or a PC to a

MS

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SMSC Architecture
 Short Message Center (SMC)
 the job of store and forward of messages to and from the MS

 Short Message Entity (SME)

 PC or MS ,send or receive messages
 SMS GWMS (SMS gateway MSC)
 receive short messages
 interrogate the current position of the MS form the HLR
 Home Location Register (HLR)
 main database in a mobile network
 holds information of the subscription profile of the mobile
and also about the routing information for the subscriber

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SMSC Architecture
 Mobile Switching Center(MSC)
 the job of switching connections
 Visitor Location Register(VLR)
 temporary information about the mobile
 Base Station System(BSS)
 BSC+BTSs
 transmits the short message to the mobile

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Limitation of SMS
 You can only send simple text messages
 The messages are limited by size
Max:160 chars
 The limitation of easy input mechanisms in mobile devices
makes it very uncomfortable sending messages larger than
even 5-6 words
 Data rate
 Applications makes SMS not very suitable for WAP

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 Multimedia Message Service
(MMS)

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EMS
 Richer message that are combination of text, simple melodies,
pictures and animations
 EMS comes after SMS in order to improve the capability of wireless
messaging service
simple picture, audio or video
 Needs no upgrade to the network infrastructure
 Handsets need to be EMS compliant

 Technical specification: 3G TS 23.040

 Not used
 Nokia established MMS
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MMS
 MMS has evolved from SMS (Short Message Service) and EMS
(Enhanced Messaging Service).

 MMS refers to one of the evolution of SMS that can transmit

messages containing text, graphics, audio and even video clips
between mobile devices.

 Due to the introduction of GPRS, EDGE, 3G networks and more

capable mobile handsets:
 MMS comes out to suit the needs.

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MMS
 changes in the network infrastructure

 allows a combination of text, sounds, images and video to

be transferred

 MMS may run on any bearer service

 MMS needs a dedicated channel

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MMS Content
 Text. Unlimited text which can be formatted. Text with
images, video, audio etc

 Graphic. Graphs, tables, charts, animated GIF etc.

 Audio. Music, speech, streaming sound

 Video. A segment of video clips, or streaming video

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MMS & SMS Comparison

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 MMS
• PA MMSC should be deployed on 2.5G and later:
• GPRS network
• EDGE
• 3G network

• MMSC is accessed in mobile networks over the data channel

• MMSC interfaces with external entities (handsets, WAP GW …)

• over HTTP

• Can also be deployed on 2G networks without any modifications

• Handsets access data channel via GSM CSD.
• MMSC is accessed over:
» WSP (WAP GW)
» HTTP (directly)

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General View of MMSC

Fixed Network

Cellular Network

Internet

MMSE
Cellular Network

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General View of MMSC

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MMSC Architecture
MMS User HLR
Databases MMS VAS
Applications

MM6 MM5

MM7
MM1
MMS User MMS Relay/Server
Agent A
Relay Server
MM2

MM3

“Foreign” MM4
MMS
Relay/Server
External External External
Server #3
... External
Server #1 Server #2 Server #N
MM1
(e.g. E-Mail) (e.g. Fax) (e.g. UMS)
MMS User
Agent B

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MMS Standards

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Message Transmission
Dial-up Server
PA
PA MMSC WAP G.W MMS Client

HTTP/Post WSP/Post data

MM MM MM

HTTP/Resp WSP/Resp data

MM

MIME Data-Enabled
Data-Bearer: GSM
Data-Call: Analogue
MM Box WAP Gateway IP
Session Mode: Temp
Phone Number:
6054096
User & Pass: …
To: anvary@my_mmsc
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Message Transmission
Dial-up Server
PA
PA MMSC WAP G.W MMS Client

HTTP/Get WSP/Get data

MM MM MM

HTTP/Resp WSP/Resp data

SMS

SMSC

MMS Notification: SMS

To: 09123785232
Subject: Test
URL: MM on WebSrv

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Network Elements

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Network Elements
• E-mail Server/Gateway
– MMS to E-mail
• Legacy support
– Support for legacy terminals running older protocols and
applications.
• Subscriber database
– Helps MMSC to decide what content to deliver
• Content server
– If a user’s mobile phone does not support sent media,
content server converts it

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Network Elements
• Voicemail
– Voice can be encapsulated to MMS messages
• Foreign MMSC
– Must be used when MMS is sent to other carrier’s network
• WAP Gateway
– Used to translate between WSP packets,which the handsets
send and receive over the mobile bearer, and HTTP used in
IP networks.
• These are just the basic elements, the future will show us
many more

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PA MMS Architecture

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PA MMS Architecture

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PA MMSC Features
• Reception of MMS messages
• Submission of MMS notifications over SMS
• Delivery of MM messages to mobile handsets
• Delivery of MM messages to e-mail users
• Generation and submission of delivery reports to
message originators
• Ability to interface with external VAS Providers
• SOAP over HTTP

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PA MMSC Features
• Web user interface for easy administration and user
operation
• User Preference Settings:
• Size limit on receivable messages
• Sender address blocking
• Divert to e-mail or other phone numbers
• Display alias instead of actual sender address
•

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 WAP Gateway
(WAP G.W.)

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Introduction
• Main tasks of WAP Gateway
– Content Compilation, Header Translation, Push
Mechanism
• The Header Translation and Push Mechanism are two major
concerns
• On Header translation
– Our original HTTP proxy server is designed with coded
HTTP header to enhance the internal operation speed
– Using a mapping table to replace the internal HTTP
operation codes to WSP header codes
• On Push Mechanism
– Propose a possible push operation sequence to
implement

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WAP Framework
• WAP 1.1 & 1.2:
• First commercial solutions.
• Support for Wireless Markup Language (WML)
• WML Script
• Push (1.2)
• UAProf (1.2)

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WAP Framework
• WAP 2.0
• Convergence with Internet technologies
• HTTP, TCP, persistent storage
• XHTML, SyncML, provisioning

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 Voice Mailbox System
(VMS)

Unified Mailbox System

(UMS)

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VMS
 The same as other Messaging Services
 Like as SMS & MMS
 VMS Algorithm:
 MO dial to VMS (may be diverting)
 Predefined message is played
 Recording Message in V.M box
 Sending notification to Receiver
 Retrieve in desired time

 VMS behavior is like an Answering machine

 Voice mail box management

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VMS
 It’s not limited to mobile Network
 Based on mobile network limitations
 It is necessary to finding new methods
 Mobile handsets technology
 Low Power
 Memory limitation
 Mobile network realization

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VMS benefits
 Main mobile network elements:
 BSS
 Radio transmission with network subscribers
 BSC - BTS
 NSS
 Service & Switch managements
 VLR - HLR – MSC
 SMSC - VMS

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VMS benefits

 Free BBS resources in one direction

 Operators can lead subscribers call to VMS

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VMS structure
 Store & Forward
 Sending notification can be based on:
 SMS
 Email
 Pager
 Calling
 …
 Leading subscribers call to VMS

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VMS in Iran
 VMS is a New and limited Service in Iran

 ZTE VMS has limited volume

 In that case:
 Increasing VMS Service is essential for us

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UMS
 All messages in one box
 IP & mobile network integration
 The same as VMS or MMS
 Different ways for message transmission
 Text To Speech (TTS)
 Voice/MM to email
 All kind messages to MM
 Voice to text
 …

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UMS
 Assigning an email address to subscribers
 Managing message like as email
 features
 SM sending to mobile network subscribers
 MM sending to mobile network subscribers
 Sending Audio as a Voice message
 Fax sending with/receiving by mobile hendset
 Sending ESMs
 …

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UMS
 All messages in one box
 IP & mobile network integration
 The same as VMS or MMS
 Different ways for message transmission
 Text To Speech (TTS)
 Voice/MM to email
 All kind messages to MM
 Voice to text
 …

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UMS in Iran
 This technology is not common and known in Iran
 Because:
 No data bearer
 Messaging is relatively new
 SMS is in use just for 2 years
 No MMSC
 No proper platform (at least GPRS)

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PA VMS/UMS Architecture
Other VMS

Kernel

CDR/EDR
SMSC Storage
Message
TCP/IP Store
SM
PP

User DataBase
E1 TCP/IP
IVR
system Kernel API
CCBS

) SN
O AP MP
P (S
P/I
TP

TC HTTP
SM

Operator & VAS Email Server Web Server OMC Server

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PA VMS Features
 Can be established in GSM network
 Supporting SS7 Signaling
 SMSC standard Interface:
 Via SMPP
 Supporting necessary features for deployment in GPRS
& UMTS
 User Interface for administration

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PA VMS/UMS Features
 User Authentication
 Record & Play voice messages
 User agent profile
 Message box management
 Message composition
 Prepaid billing Can be established in GSM network
 Reverse call
 Family voice box
 Message log
 full playback control
 divert

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PA VMS/UMS Features
 Configurable message Playing
 Play header
 Spoken language
 CDR production
 Filtering
 Converting different kind of messages
 MM
 Fax
 Email
 Voice
 SMS

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PA VMS/UMS Features
 Web Portal
 Message management
 Sending different kind of message

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 PeykAsa introduction

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History
• PeykAsa Messaging Ware initially was founded for
SMSC development,
development Spring 2001
• The first real world tests were performed in TCI
GSM network in Tehran, Summer 2002
• Executing the Wireless Messaging Technology
Teleconference in Tehran, Summer 2002
• Representation of SMS and its VAS in Tehran
Telecom Fair, Autumn 2002 (first time in Iran)

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History
• The first Value Added Services in Iran, Spring 2003
– SMS2Email Service
– Web2SMS Service
– Traffic information over SMS (experimental)
– SMS to Internet Messengers Service

• Experimental installation of PeykAsa SMSC in MTCE

prepaid network in Isfahan, Summer 2003

• Provisioning of www.peykasa.com site which offers

many SMS-VAS, Summer 2003

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History
• Installation of PeykAsa SMSC in TCI network in Shiraz,
Winter 2004

• Experimental operation of the first MMSC in Iran,

Summer 2004

• Experimental operation of WAP services in Iran,

Summer 2004

• Experimental operation of VMS/UMS in Iran, Summer

2005

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Production & Developing
Methods
• Operating Systems
• Server side: Linux
• Client side: OS independent
• Methodology
• RUP
• Object Oriented Modeling Tools
• Rational Rose
• Borland Together
• Programming Languages
• C++ - Linux based
• J2EE - Java

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Production & Developing
Methods
• DBMS
– Large Scale: Oracle DBMS
– Medium & Small Scale: MySQL
• O&M
– Web based
• Test
– Based on methods described in RUP Methodology
– Usage of simulators produced in this group for actual
environment simulating
– Writing test cases using TCL as the scripting language

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Productions
• PeykAsa SMSC-v1(PA-10000): The first Version of
PeykAsa SMSC, installed in Isfahan & Shiraz

• PeykAsa SMSC-v2(PA-20000): The first Version of

PeykAsa SMSC, installed in Isfahan & Shiraz

• PeykAsa MMSC-v1(PA-24000): The experimental

version of PeykAsa MMSC installed on GSM-Data
platform

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Productions
• PeykAsa ESME Library(PA-8200) : A complete
library in order to production of VAS by supporting
SMPP CIMD and EMI/UCP protocols

• PeykAsa MSC/HLR Simulator: A complete library in

order to production of VAS by supporting SMPP
CIMD and EMI/UCP protocols

• PeykAsa IW/GMSC Simulator: the other tools for

testing the SMSC with any dependency to signaling
equipments
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Productions
• PeykAsa ESME Simulator(PA-8200): VAS simulation
in order to test SMSC

• PeykAsa SIMGate(PA-8400): An extended system

with varied capabilities in order to .. SMS in
organization and companies by usage of GSM
Modem/SIM Card that installed in various organization
and companies

• PeykAsa MMS Handset : Simulates a real life handset

supporting MMS in the MMSE
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SMSC Architecture

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PA SMSC S.W Architecture

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PA SMSC H.W Architecture

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SMSC-v.1 Architecture

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Topology of the System that
Established in Shiraz

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SMSC-v.2 Topology

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MMSC-v.1 Architecture

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PaykAsa Site

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Future Window
• Performing a distributed SMSC in country
• Performing MMSC on GPRS and GSM-Data
platforms
• Representation VAS for SMS in extended form
in country

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Future Window
• Production of VAS for MMS
• Participation in international & indoor markets
for representation SMSC & MMSC
• Getting start on Fixed Line SMS & Fixed Line
MMS
• Research/trade activation on the other relative
fields

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