•Most important tool of promotion.

•Means to notify or communicate to the

people some special information about the
products.
•Initially McDonald’s was started by
two brothers – Richard & Maurice
McDonald in California in 1940.
•In India, it was started as a joint
venture company in 1996 by opening
its first outlet in Mumbai.
•In India, it is currently managed by
two Indians- Amit Jatia, M.D.
Hardcastle restaurants Pvt. Ltd. and
Vikram Bakshi.
“If you work just for money, you'll never make it,
but if you love what you're doing and you always
put the customer first, success will be yours”
- Ray Kroc, Founder,
McDonald’s

MCDONALD’S SUCCESS MANTRA

• QSC&V- Strategy
• Brand philosophy of ‘FOREVER YOUNG’
• 4Ps of Marketing (promotion, price, product
and physical distribution)
MENU REVAMPED TO SUIT
THE INDIAN TASTES
• “We have gone through our share of mistakes before
setting things right,” said Amit Jatia, M.D., McDonald’s
India (west and south).
• Beef Controversy
• Change in Ingredients
 THE CORE MENU
Chicken Maharaja Mac McChicken French fries

Filet-O-Fish McNuggets McVeggie

OTHER DELIGHTS
MCD COMBOS
 CURRENT OFFERS

• ‘One Minute’ Offer

• ‘Chatpata spice mix fries’ which is available free
on an order of a large meal.
ADVERTISING CAMPAIGNS
 “i’m lovin’ it”
• First ever McDonald's Ad in 2000
• Created in 2003 by Heye
• Great success
 “20 Rupaiye mein Full Dhamaal!”
• Affordability strategy
• Created in 2006
• Showcased the latest offering
ADVERTISING CAMPAIGNS
 “Khaya toh phassa Kya”
 McVeggie Burger and McChicken
 “From tears to smile”
 To introduce new and scrumptious product
 “McDonald’s mein hai kuch baat”
 McDonald’s the consumers’ favourite
place and way to eat
ADVERTISING CAMPAIGNS
“Aap ke zamane mein baap ke
zamane ke daam”
 Highly localized campaign.
 “Let go the child within you”
 To target the adult traffic .
 “Chicken khane ka naya hai stylum”
 To promote Chicken McNuggets.
 “Tween – teen – adult”
 To target an audience other than just
families and large number of young adults.
 CONCLUSION
• Expansion Plan- 40 new stores by 2010 in India

• Introduction of ‘Breakfast Hours’

• Philosophy- ‘CUSTOMER IS THE KING’

Move Forward
 Contribution
 Development
 Open Communications
 No Losers
 Actively Listens
 Leverage Diversity
 Deliver
 Support
DESIGNED BY:
Ajay Khanchandani Megha Sikchi
Anil Moolchandani Nikita Khatri
Bhavna Premani Rajni Navlani
Dilnaz Mehta Rohinton Kavina
Mariana Pinto Sonal Singh