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Presented by: Himani sharma Karan dhamija Sagar gupta

Air Deccan was the first LCA in India. Air Deccan launched its service on sept 2003, with two aircrafts running 20 services to eight cities. By sept 2004, Air Deccan increased this figure to 54 flights a day.

Its main objectives is to make air travel affordable by offering services. Air Deccan wants to target frequent business travelers. They also wants to target the premium train travelers. The pricing of Air Deccan tickets are lower than others and higher than the A/C class fares of railways.

A single passenger class. A single type of airplane reducing service and training costs. No-frills such as free food/drinks, lounges, etc. Emphasis is on DIRECT SELLING of tickets through internet, Direct phone lines avoiding the free and commission paid to agents. Only a single air-hostess per flight to assist passngers.

Single air hostess per flights. 48 seater aircraft to lower maintenance and service fee. Unique online reservation system. No frills airline but food/beverage can be bought inside the aircraft. Prices are almost 50% lower than the full service airlines.

Air Deccan prices stand at around 50% of prices. For example: as compare to Jet Airways, price of one way chennai-banglore was R.S 1,755. They kept 25 percent of its seats at prices ranging from R.s 700 to 1500 on all its major trunk routes. Another 50% seats were priced at half of the fares of the economy class. And remaining 25% seats were priced at 70% of the price of the economy class. They also launched unique scheme called DYNAFARES.

Air Deccan attempted to position its services as catering to the common people of India. They promotes their services through the PRINT & OUTDOOR media. After the launch, it promoted its services chiefly on the pricing platform and on its coverage of cities. Air Deccan also ran a television ad to focus on the AFFORDABILITY theme.

Go Visa Airlines Air-Indias Air- Indias express Royal airlines

Renaming from Air Deccan to Deccan. New Tagline: The Choice is Simple . Blue and yellow theme replaced by Red and White. No outsourcing of check- in Staff. Replacement of Ailing Aircrafts. Cost incurred in rebranding process: Rs 15 crore.

Make available flight services in North India. More friendlier and trained grounds staff required. Slow check in can be removed by using automated check in process. Strengthening of reservation system to handle overbooking. Venturing into air cargo. Strengthening of its position in the industry.

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