introduce new Medicated Socks with the name of INITIALS.

treatment for the skin diseases related to foot

easy way for making life good

 Apply

science and medicine to the betterment of humanity. and maintain excellent clinical programs.

Develop

to do more, feel better, live healthy and give breathable environment to the feet.
to provide the best innovative solution for businesses and promote our ideas.

 Our

objective is to move forward with the ideas which are existed but not yet conquered.

According to survey of 2010: 12% of people above 25 years of age. 10% have impaired glucose tolerance.

Fungal attacks in moisture areas specially in foot. Pakistans people are used to wear socks for the whole day.
There is no awareness of such type of product.

1.

Athlete's foot: is a fungus that causes itching, redness and cracking. Dry skin: can crack, which can allow germs to enter.

2.

3. Foot ulcers: can result from minor scrapes, cuts that heal slowly.
4.

Plantar warts: are caused by a virus that infects the outer layer of skin on the soles of the feet.

 INITIALS

is the 1st firm who introduce Medicated socks in the market.

Status: business is in the introductory phase.

Requirements: Most customers oriented. Awareness for the protection. High technologies and researches.

Strengths Unique idea High quality socks 1st firm in market Placement Contract with Departmental & medical Stores.

Weaknesses skilled employees Employee loyalty High maintenance cost Product not placing in small cities

Opportunities Small cities capture. promote hygienic culture.

Threats Economic Recession Changing government Regulations

Seasonal Socks
Diabetes rate increasing more patients

Inflation Rate
Medical Companies may come in.

Administrator & HR Manager:

Abdul Rehman Tahir

Production Supervisor: Adeel Ali

Financial Manager:
Zunaira Aslam Marketing Manager: Shumaila Anjum Hammad Naeem

Target sales 1200 1800 2400

Job Hours 7 Hours 8 Hours 10 Hours

Commission 1.5 % on sales 1.75% on sales 2% on sales

Bonus semi annually

Product Mix: white colored socks never used tight socks medium size

1. 2. 3.

4.
5. 6. 7.

Purchase of inventory Chemicals apply Spinning Packing Finishing Boxes market

1. 2. 3. 4.

Print media
Outdoor Advertisement Electronic media E-commerce

Fazal Dins fazal and sons Clinix Spencer pharmacy

Main Office

Akram brother (medical store)

 Back

bone Analyze the health Necessity Not Large profit Per unit cost

=total fixed + total variable cost No of units =232.3/u.c

Selling price of per unit: 232.3*10/100= 23.23 232.3+23.23= 255/unit selling price

Thank you !! =)