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INTRODUCTION
Our business is about exporting Pakistani rice in international market. Project is proposed to be setup in Gujrat. Polishing white rice basmati rice
Brand name
OMI
Products
INTRODUCTION
( co nt.)
Initial Cost Rs. 453.12 millions NPV Rs. 12.25 millions @ 23.90% IRR 25.14% & Pay Back period. 3.26 Our performance philosophy is to keep the customers interest paramount in all circumstances and to build on a relationship rather than any specific transaction.
Startup Plan
Initial investment
Description
Land Building Machinery and equipment Furniture and fixture Office vehicle Office equipment
Amount
20,00,000 73,76,250 31,83,300 2,10,000 14,83,080 3,79,000
Pre-operating cost
Trade Mark
20,00,000
63,000
1,66,94,630
Working capital
2,86,17,566
TOTAL INVESTMENT
4,53,12,196
VISION, Mission
VISION:
to take lead in providing the finest and high quality of Pakistan rice
to its customers worldwide
Mission
BUSINESS MODEL
MANAGEMENT DESCRIPTION
Company Ownership
Trade Mark
ORGANIZATIONAL STRUCTURE
CEO
Finance Manager Marketing manager Operational Manager Human Resource Manager
Order Handling
Planning
Purchasing
Reruiting
Production
Staffing
Quality Control
MARKETING PLAN
Marketing Objectives:
Marketing objectives are:
Sales volume
MARKETING PLAN
Market Research:
a telephone survey
questionnaire
Market Needs
Market needs:
competition
product being sold budget advertising and promotion.
Market Needs:
Environmental Analysis
PEST ANALYSIS:
SWOT ANALYSIS:
Strength Weaknesses
Opportunities
threats
competition
1 Major competitors:
Our major competitors in the field of exporting rice are as under:
Lal Qilla rice Double Diamond Rice Resham brand Tilda rice Pari Rice Adora Dawat Kohinoor Rice
Competition
2 competitive Analysis: 3 Competition edge:
We are providing 1kg, 2kg, 3kg, 5kg packing rice to our customer.1 kg rice price is 2.50, 2 kg rice price is 4.30, 3kg rice price is 6.15, and 5 kg rice price is 10.
competition
Major competitors:
Our major competitors in the field of exporting rice are as under:
Pari Rice
Kohinoor Rice
competition
Major competitors:
Our major competitors in the field of exporting rice are as under:
Lal Qilla rice Double Diamond Rice Resham brand Tilda rice Pari Rice Adora Dawat Kohinoor Rice