Presentation on Mobilink Indigo

Presented to:
Sir Imran Hanif

Presented by:
Ahmad Mushtaq Roll NO. 07-45 BS (IT) 2007-11

Welcome to Indigo

Company Profile

Mobilink started operations in 1994 as the first GSM cellular Mobile service in Pakistan by MOTOROLA Inc., Later it was sold to Orascom, an Egypt-based multinational company. The first cellular service provider to operate on a 100% digital GSM technology in Pakistan

Mobilink is the largest cellular service provider in Pakistan.

Mobilink Vision

To be the leading Telecommunication Services Provider in Pakistan by Offering innovative Communication solutions for our Customers.

Mobilinks Values
Commitment to Total Customer Satisfaction:
Customers are at the heart of our success, placing their trust and confidence in us. In return, we endeavor to anticipate customer needs and deliver service, quality, and value beyond expectations.

Passion for Business Excellence:

Mobilink strives for excellence in all that it does. We aspire to the highest standards and raise the bar for ourselves everyday. Our commitment to delivering world-class quality translates into unmatched service and value for our customers and our stakeholders. At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment by honoring our commitments. We accept responsibility for our actions, and treat everyone fairly, with trust and respect.

Trust & Integrity:

Respect for People:

Our relationships drive our business. We respect and hold all our stakeholders in high esteem. We staunchly believe in teamwork, empowerment, and honor.

Responsible Corporate Citizen:

As the market leader, we recognize and fulfill our responsibility towards our country and the community we operate in. We contribute to worthy causes and are dedicated to the development and progress of society through our business and social activities.

Network Coverage

Years of Business Cities Investment Switches Cell Sites Optical Cable Deployment Switch Types

13 7000+

USD 1 Billion+ 66 6,300 5,000 KM Nokia-Siemens, Alcatel, Huawei

Radio Base Stations

Intelligent Networks Microwave Equipment Operating Frequency

Motorola and Alcatel

Siemens NEC and Alcatel 900/1800 MHz

SMSC

Logica CMG

Orascom - A Multinational Company

ORASCOM

Orascom and Mobilink GSM

ORASCOM

Two Main Brands

Mobilinks postpaid brand for its customers.

Mobilinks prepaid brand for its customers.

Services-Business Solutions
Mobisafe:
Through Mobisafe, users can now copy the contacts from their phones phonebook to Mobilink Server Mobilink Connect Card: Connectivity for laptop devices. Fax Mail: Send and receive faxes through cell phone.

PIA Reservation: This service allows the customers to know about PIA reservations and schedule timings.
Rewards Cards: Talk More. Earn More. Stock Watch: Get Updates from LSE & KSE.

Services-On Call and Data

Call Forwarding:
Forward incoming calls to other number. Missed Call Alert (MCA): SMS Notification of miss calls. Voice Mail: Caller can leave a voice message. GPRS/EDGE: Internet Browsing, Emails, Messengers etc Streaming Services: Watch streaming content such as Live TV & Radio Broadcast. Call Conference: Communicate with multiple users at the same time.

Indigo GPRS Packages

Details
Rate per MB (Rs.) Monthly fee (Rs.) Free Download/Month (MB) MMS Outgoing per 50 KB (Rs.)

GPRS (existing)
Free 500 Unlimited Free

GPRS (new)
10 125 5 6

GPRS (new)
18 6

MMS Receiving (Rs.)

Free

Free

Free

Indigo Freedom Plans

Freedom Plan
1 Weekend Tariffs F&F Charges Air Time Charges Free Minutes Free SMS Line Rent SMS F&F Line Business Class Value Added Services Security Deposit for Nationwide Calling Security Deposit for International Calling Rs/min Rs/min Rs/min Monthly Monthly Rs/Month Rs/msg Numbers Monthly 0.99 0.99 2.00 0 10 0 1.00 3 2 0.75 0.75 1.50 100 15 100 1.00 3 3 0.63 0.63 1.25 400 20 400 1.00 3 3+ 0.50 0.50 1.00 800 25 900 0.75 3 4 0.40 N/A 0.60 1200 30 1500 0.50 N/A

Details

Freedom Unlimited
BASIC N/A N/A 0.30 5000* 1,000 5,000 0.20 N/A PREMIUM N/A N/A 0.30 5000* 1,000 6,000 0.20 N/A

To be Purchased separately
1,000 1,200 1,500 1,500 2,500 8,000

Unlimited
9.500

Rs

Rs

3,500

3,500

3,500

3,500

3,500

8,000

9,500

Competitors

Internal Competitors:

External Competitors:

Market Share
Market Share Jan 2008

Soarce : www.pta.gov.pk

Competetive Advantage
Mobilink Indigo is the only Cellular Service Provider in Pakistan which provides BlackBerry to its customer. Only BlackBerry from Mobilink Indigo offers you the competitive advantage of instant connectivity, on the go. Simply pay in smart installments with Citibank Smart Installment Plan (SIP). At 0%* Service Fee on Citibank Smart Installment Plan Exclusively for Citibank Card members.

Rewards Card Program.

First Customer Care Service in Sindhi. Over 7000+ Cities. More Network Coverage for its Customers. Unlimited GPRS and MMS for GPRS Package 1. No charges for receiving MMS.

Achievements
ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center. Implementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform. Largest Call Center in Pakistan, which is there to assist the customers 24 hours. Only cellular service in Pakistan to provide coverage on the M2 motorway. Bilateral roaming in over 120 countries around the world with true international roaming with over 300 operators across the globe. First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services. MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,

Management
President and CEO Zouhair Abdul Khaliq Chief Finance Officer Ehab Rochdy

Chief Information Officer Tariq Rashid

Vice President Human Resources, Administration & Security Ali Raza Mehdi Vice President Sales Irfan Akram

Vice President Marketing Bilal Munir Sheikh

Vice President Customer Services Mustafa Peracha

Vice President Strategic Planning, Business Development & PMO Naeem Zamindar Vice President Corporate Affairs Agha Qasim Chief Technical Officer Marius Constantin Armeanca

Head Offices

Address Telephone Email Website

42 Kulsum Plaza, Blue Area, Islamabad. +92-51- 2273984 - 9 +92-51- 2826999 customercare@mobilink.net www.mobilinkgsm.com

About Me
These PowerPoint slides are made by Ahmad Mushtaq. A student of Bahauddin Zakariya University, Multan. If you like these slides then you can appreciate me @ www.ahmadmushtaq.com. This file is downloaded directly or indirectly from www.bzupages.com, an unofficial website of BZ University, made by the students of BS (IT) 07-11 of Computer Science Department. You can contact me at www.ahmadmushtaq.com Or by Posting @ www.bzupages.com

Thank you very much for viewing this presentation and also for sending me your valuable comments because of which I always remain motivated.