What is the product?

History of the watches Properties Features Functions Role of monitoring center In case of emergency Marketing strategies Collaboration

Brand ambassador Cost sheet SWOT PLC

A wrist watch but it is JUST NOT a simple wrist watch.

Sundials Hourglasses Pocket watches Chronometer Wrist watch

And now its Vigilo.

A multipurpose watch Tells the time Works as a telephone using GSM/GPRS Has medical advantages

Measures the blood pressure Checks the pulse rate Keeps a tab on the body temperature

A red alert button Speaker Call button Check button Display Bio belt Solar cell.

Red alert button-to stop the alarm which goes on if there is any change in any of the parameters. Speaker-used for telephonic conversation

Call button-useful for talking with the Monitoring centre in case of emergency when the red alarm starts. Display-useful for displaying time, phone numbers and the other parameters such as bp,pulse rate and body temperature. Check button useful for checking bp, pulse rate and body temperature.

Bio belt-has sensors to get parameters of your body such as BP and the pulse rate. The belt will provide information to the processor of the watch. Solar cell - used to charge battery via solar energy.

Monitoring center is required to monitor patient or accidental victim. The monitoring center can be a hospital or the private service provider . The monitoring center should keep the record of the person who is going to buy the watch.

One of the service provider clinic or the partner healthcare centers will register the patients information and store in their records. They will allot you an ID which will be referred in case of emergencies.

When the alarm is on you can press the green button to talk to the Monitoring Center or call your relative for help by dialing number. On calling the monitoring center gets your ID and they trace the information from the internet.

In case the patient is unconcious,a SMS goes to the Monitoring Centre. The SMS will carry your ID and the other parameters such as your BP, pulse rate and the body temperature. From the SMS the Monitoring Center will locate you using the GPS system and will send the help.

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Upper middle class Elite class Age group: Middle aged people (35+) Old aged people (55+)

Advertisements: oSales

promotion: Product promotions in malls and societies. oPublic relations.: Tie up with pr agencies. oPublicity: Event sponsorships.

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Print media: Handouts Hoardings. Internet marketing: Online marketing Social media marketing

Telecom service provider: VODAFONE. Health sector: FORTIS HOSPITAL. PR Agency: Mirabilis.

PARTICULARS

TOTAL COST(IN RS)

UNIT COST(IN RS)

DIRECT MATERIALS DIRECT LABOUR

PRIME COST FACTORY OVERHEADS FACTORY COST ADMINISTRATION OVERHEADS COST OF PRODUCTION SALES AND DISTRIBUTION OVERHEADS

60,00,000 20,00,000
80,00,000 1,32,00,000 2,12,00,000 3,80,00,000 5,92,00,000 14,00,00,000

COST OF SALES
ADD:PROFIT(20%) SALES

15,92,00,000
31840000 191040000

31840
6368 38208

STRENGTHS

WEAKNESSES

All in one technology. Use of solar panel for self charging. Portable. Can save many lives with the help of our primary treatment provided in emergency. Copyright

Seasonality (rains,winters)

OPPORTUNITIES

THREATS

Increasing health awareness among Indians. Entry in the global market.

Entry of competitors.

Chinese me-too products.

Mukti Shah-38 Riddhi Shah-41 Surabhi Sharma-43 Prajakta Sulekar-45 Taniya Thakkar-47 Purvi Verma-55