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Overview
Established in 1971 at Seattle, Washington Famous for its quality fresh-roasted coffee beans and stylish atmosphere. Over 9,000 stores worldwide Product lines include : beverages (coffee, Tazo tea, soda, juices) pastries whole coffee beans coffee-related hardware and equipment merchandise (mug, CDs)
Timeline
1971
Starbucks Coffee, Tea, and Spice store (coffee bean roasting) opened in Seattles Pike Place Market.
Howard Schultz joined Starbucks.
1992
1995
Timeline
1996 Starbucks began selling bottled Frappuccino. 1999 Starbucks acquired Tazo Tea. 2000 Acquired Hear Music, a San Francisco-based company 2003 Starbucks acquired Seattles Best Coffee 2005 Introduced Starbucks Coffee Liqueur; Acquires Ethos Wate
11.700.400
10.707.400
9.774.600
2011 (mln)
Q1 2950,8 Q2 2785,7 Q3 2932,2 Q4 3031,9
9,3%
Stores
14000 12000
10000 8000
6000 4000 2000 0 Americas CAP EMEA (EU,Middle East and Africa) Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012
Current Ratio
Current assets/Current liabilities
4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 2010 2011 Current Ratio
2010 2011
SWOT Analysis
Strengths
1. 2. 3. 4. 5. 6. 7. 8.
Weaknesses
1. 2. 3.
Brand name recognition Quality Products Potential Internal Strengths Good Marketing Skills Location Visionary leader Distribution Manufacturing competencies
Opportunities
1. 2. 3. 4.
Threats
1. 2. 3. 4. 5.
Expand into Foreign Markets Widen Product Range Diversify into new Growth Businesses Apply brand name capital in new areas
Change in consumer tastes City regulations Increase in domestic competition Changes in economic factors Downturn in economy
Revenue Estimates
Growth Rates
Reasons to be bullish
Net income soared from $391 million in 2009 to $1.24 billion in 2011.
Sales increased from $9.7 billion in 2009 to $11.7 billion in 2011. Annual EPS from $.87 in 2007 to $1.52 in 2011
Reasons to be bullish
Projected growth rates of 21.29% & 25.2% for 2012 and 2013 respectively.
Stock Performance
Stock Performance
Technical Analysis
Current Market price ..52.50 50-Day moving avg.46 100-Day moving avg.39 1stSupport@ 50-51 2nd Support@46-47 1st Resistance@53.56 2nd Resistance@55
Recommendation
Short Term
Sell@53,Stop@54,Target@51 OR Buy@51,Stop@50,Target@53.20
Long Term
Buy@45-46,Stop@42,Target@Open
Thank you!