TATA GLOBAL BEVERAGES LTD.

FLOW OF PRESENTATION

Introduction about the company Tata Tea Overview History Vision Strategy Structure Culture Achievement Brand Overview Innovation Sustainability Corporate Governance

INTRODUCTION

TATA TEA OVERVIEW

Among the top three players in the global tea market in terms of market share Market capitalization in excess of US $ 1 billion Domestic institutional share holders 15% Primarily a branded tea operation with presence in over 40 countries with significant market share - Tata Tea in India - Tetley overseas Plantation ownership in India and Sri Lanka Includes Tata Coffee (Asias largest coffee producer)

INDIA - OVERVIEW
2nd largest player after Hindustan Lever Value market share of 21.6% (A C Nielson) Brand presence across segments and price points represented by Tata Tea, Agni, Chakra, Gemini and Tetley Super brand ranking for Tata Tea Premium Distribution network connecting over 2200 stockiest and 1.5 million retailers

OVERSEAS - OVERVIEW

Canada Specialty tea market leader at 23%; black tea at 44% Australia Growing market share of tea bags at 21% USA USA share up year on year. Value share of black tea 10% France Growing market share of tea bags at 11% Poland, Portugal, Spain, Jamaica & Baltics - Improved performance during the period Russia, Pakistan, Bangladesh & South Africa - New market entry shows promising results

HISTORY

The global beverages is an incredible story , with almost 200 years of history behind them and a heritage of consistent innovation and development It all started when Tata Finlay was set up a joint venture between Tata sons and the UK based tea plantation company, James Finlay & company in 1962. In 1983 Tata Tea Was born after James Finlay sold his shareholding to Tata

VISION

The global beverages is today an integrated beverage business that has set out on a journey to become the global leader in branded Good for you beverage

They believe passionately in making the world a better place through life enhancing sustainable hydration and their mission is to make this a reality

STRATEGY
Aiming to be the good for you global leader

Big ambition
They are growing fast-focusing good for you innovation thats changing the way consumer enjoy the beverages by growing their brands and investing in new and exciting opportunities to expand their business

STRATEGY (CNTD.)

New name , New ideas They had already came a long way-from domestic Indian tea grower to global business in less than 10 years. New name of Tata Tea, introduced in July 2010 is Tata global beverages. It reflects transformation with over 90% of current sales from branded consumer products

STRATEGY (CNTD.)

Going global They are building a truly global business with 65% of the consolidated revenues come from markets outside India , new corporate headquarters in London . there are more than 4000 employees work under the company

STRUCTURE
Their region-consumer driven and market focused Three primary consumer focused business units, each headed by a regional manager Responsible for their own P&L, Balance sheet & business plan Their function-building their global capabilities Responsible for building common business practices across their region Management team A senior team responsible for strategy and governance Responsible for allocating their global resource Responsible for defining their company value & culture

CULTURE

Customer is a heart beat They use their brains(and heats)to come up with great ideas. Making brands that people want & love Challenging They think differently, they are open to new sources of inspiration. They punch above their weight because they are hungrier to succeed and quicker to anticipant & respond

ACHIEVEMENTS

In 1991,Tata Tea enters brand business

In 2000,Tata Tea acquires the Tetley group ltd

In 2005, Tata Tea acquires Good Earth, USA In 2006, Tata Tea acquires Eight oclock Coffee, USA In 2007, Tata Tea acquires police tea brand

BRANDS OVERVIEW

OUR MAIN BRANDS

IN INDIA YOU CAN GET

TATA TEA
Super Brand status and 2nd most trusted beverage brand in India Volume leader with 19.1% market share in branded packet tea

Since 2008 the brand has promoted social awakening and action encouraging young people to vote, inviting consumers to pledge against bribery and through www.jaagore.com bringing citizen volunteers together with 70+ NGOs

The brand has also initiated the Arsenal Tata Tea Jaago Re Soccer Stars program

TETLEY TEA

Enjoyed in 70 countries worldwide

2nd largest tea brand, globally

TYPES OF TETLEY TEA

Tetley Black Tea Tetley Flavored Tea

Tetley Green Tea

Tetley Rooibos, also known as Red bush or Red Tea

TATA COFFEE
Referred by key Russian brands as private label supplier One of the worlds largest integrated coffee businesses They offer various types of coffee products such 1 Spray dried coffee and Freeze dried coffee etc

TATA COFFEE
They grow their own on Tata plantations then cure, roast and grind Tata beans for many different formats The companys coffee brands are also preferred by key institutions such as premium hotels, railways , airlines etc

HIMALAYAN WATER
Untouched and unprocessed mineral water sourced from the Himalayan aquifer 120 metres below the Earths surface Unique packaging it's Indias finest natural mineral water Rapid growth in 25+ new markets across India

HIMALAYAN WATER

Himalayan is the only natural mineral water from India to achieve Genuine Natural Mineral Water status in Europe, the US, Japan and France

MARKETING STRATEGY
The brands are distributed differently depending on the location Tata tea is far better known in India and very famous among the Indian population Tetley is the company's global face and the largest markets focus on the Tetley brand Where both brands co-exist in one market, Tetley is positioned as the premium brand

JAAGO RE CAMPAIGN AD ANALYSIS

ASSESSMENT

INNOVATION

Redefining Innovation

INNOVATION SUCCESS STORIES

Innovation the key to achieving their vision Global Innovation Department

Constantly exploring exciting new ideas

TETLEY INFUSIONS - INNOVATION TO GO

Sales of Powered milk exploded

Created Tea To Go an all natural syrup product

Innovative way to pack the product

T4KIDZ

Launched in March 2010 Naturally Sweet, Caffeine free drink Theres nothing else quite like T4KIDZ in the market Innovative market leading brand

THINKING BIG!

Interactive employee innovation programme Gives everyone the chance to learn & develop

Brainwaves for the new product

Think BIG boot camp

SUSTAINABILITY

SUSTAINABILITY
Products are good in all round Setting some ambitious targets - cut our carbon emissions by 25% between 2010 and 2015 - reduce the amount of water they use Supporting the local communities

CORPORATE GOVERNANCE

CORPORATE GOVERNANCE

Corporate governance system Code of Conduct

Meeting social and environment obligations

Corporate governance structure

SOURCES OF INFORMATION

http://www.tataglobalbeverages.com