Contents

Introduction Brand Equity CBBE CBBE of BMW CBBE of Mercedes Comparison Brand Prism BMW Mercedes Comparison Presented By: Abhilash Mall

abhilashmall2000@gmail.com +91-9711900180

Gourav Bansal gourav.bnsl@gmail.com +91-9958483114 Monark Barot monarkbarot06@yahoo.com +91-9560090520 Rahul Parekh rahulparekhjbp@gmail.com +91-9540094945 Rituraj Shaktawat rituraj_shaktawat@hotmail.com +91-9953120303 Subhasish Barua subhasish.barua3012@gmail.com +91-9582288641
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Introduction

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Brand Equity
The brand equity concept stresses the importance of

the brand in marketing strategies. Brand equity is defined in terms of the marketing effects uniquely attributable to the brand. The extra amount the consumer is willing to pay for a known name This is the most valuable asset of the company

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Top 15 Brands

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CBBE

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CBBE

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CBBE of BMW
Loyalty Attachment

Performance Power Unrivalled Luxury

Excitement Aggression

Rough & Tough Status Conscious Solid Design Dynamic Individuals

A Car with Sport & Luxury

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CBBE of Mercedes
Superiority Engagement

Reliability Social Approval Quality Self Respect Elegance

Sharp & Well Build

High End Class people Statement Makers

High end Luxury Cars

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Comparison
Loyalty Attachment Superiority Engagement

Performance Power Unrivalled Luxury

Excitement Aggression

Reliability Quality Elegance

Social Approval Self Respect

Rough & Tough Solid Design

Status Conscious Dynamic Individuals

Sharp & Well Build

High End Class people Statement Makers

A Car with Sport & Luxury

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High end Luxury Cars

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Brand Prism
Constructed Source/Sender E x t e r n a l i s a t i o n Constructed Receiver
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I n t e r n a l i s a t i o n

BMW
Physique NAME, PROPELLER, PREMIUM E x t e r n a l i z a t i o n

Picture of Sender

Personality YOUNG, EXCITING, PASSIONATE, SPORTY I n t e r n a l i z a t i o n

Relationship PLEASURE MACHINE

Culture GERMAN PERFORMANCE

Reflection RICH AND FAMOUS

Self Image DRIVER, CAR LOVER

Picture of Receiver

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Mercedes
E x t e r n a l i z a t i o n Physique NAME, 3 POINTED STAR,PREMIUM, BUILD QUALITY

Picture of Sender

Relationship BATCH OF SUCCESS

Reflection RICH & FAMOUS

I n t e r n Culture a GERMAN ENGINEERING l i z a t i o n Self Image SUCCESSFUL OWNER

Personality PERFECTIONIST, SOPHISTICATED, DEPENDABLE

Picture of Receiver

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Comparison
Picture of Sender Physique NAME, 3 POINTED STAR,PREMIUM, BUILD QUALITY Picture of Sender Personality PERFECTIONIST, SOPHISTICATED, DEPENDABLE Physique NAME, Famous, PREMIUM E x t e r n a l i z a t i o n I n t e r n a Culture l GERMAN PERFORMANC i z E a t i o n Self Image DRIVER, CAR LOVER Personality YOUNG, EXCITING, PASSIONATE, SPORTY E x t e r n a l i z a t i o n I n t e r n Culture a GERMAN l ENGINEERING i z a t i o n Self Image SUCCESSFUL OWNER

Relationship PLEASURE MACHINE

Relationship BATCH OF SUCCESS

Reflection RICH AND FAMOUS

Reflection RICH & FAMOUS

Picture of Receiver Picture of Receiver

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THANK YOU!!!
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