STARBUCKS IN MALAYSIA

NOR SHAHIDAH BINTI HASSAN 129053

NURUL AKMA BINTI AZOHA

SITI NUR AISYAH BINTI DERAMAN MAZIRA BINTI MOHD YATIM 129167

129105

ZAFIRAH AISYAH BINTI MOHAMMAD 129890

WHAT DO YOU KNOW ABOUT SAUCKS?

BACKGROUND OF STARBUCKS

Howard Schultz - precident & CEO of Starbucks Originated at seattle In malaysia, berjaya starbuck coffee company sd.bhd is jointly owned by starbuck coffee international & berjaya corporation bhd. Ist starbuck 17 dec 1998 Over 115 stores over malaysia, 8000 stores worldwide

VISSION ,MISSION & OBJECTIVES

VISSION
To establish Starbucks as the most recognize and respected brand in the world and become a National company with value and guiding principle that employee could be proud of

MISSION
To inspire and nurture the human spirit, one person, one cup, and one neighborhood at a time

OBJECTIVES

Provide a great work environment and treat each other with respect and dignity Recognize that profitability is essential to our future success Embrace diversity as an essential component in the way we do business Develop enthusiastically satisfied customers all of the time

COMPETITORS
Old Town White Coffee Dunkin Donuts

STARBUCK STRATEGY
Maximize

market penetration Provide a relaxing, attractive social atmosphere Offer high-quality products Create a great working environment Achieve profitability

PROPOSE STRATEGIES
PEST

analysis SWOT analysis Competitor analysis

SWOT ANALYSIS
STRENGTHS Product diversification Established logo, developed brand,copyrights,trademarks,we bsite and patents Customer base loyalty globalized WEAKNESSES Product pricing expensive Cross functional management

OPPORTUNITIES New products Expansion into retail operations Technological advances

THREATS Competition Consumer trends toward more healthy ways and away from caffeine Cultural and political issues in foreign countries

INDUSTRY PEST ANALYSIS

Political Influences
The Frappuccinos

State & Local government controls Halal issues

Economic Influences

Constant demand for food and beverages Changes in disposable income could influence purchase levels
Consumer preferences could shift from coffee to other beverages Use of technology can improve operational efficiencies

Social Influences

Technological Influences

COMPETITOR ANALYSIS.

Relative strengths and market attractiveness. Target Market - Starbucks is mainly adult- focused and aims to connect with their customer.

RECOMMENDATION
Diversified menu Maintain Quality Aware with new technology and accessibility

CONCLUSION
By

analyzing the SWOT, Starbuck can identify their strengths, weaknesses, opportunities and their competitors in a particular market. Starbuck can use other strategies such as, PEST and competitor analysis in order to improve their performance.