Spin Master Toys

TEAM 24 JAWAHAR KHADHIR IQBAL SATHISH R SRIRAM KUMAR V VIJAYALAKSHMI K 28021 28027 28042 28051 28057

TOYS
April

1994, Anton Rabie, Ronnen Harary and Ben Varadi from the university of Western Ontario. Fad items

Modeling

Earth

Buddy -1.5 million in 6 months

Spin

Master Devil Sticks - Derived their name.

TOY INDUSTRY
Toy

Market Hard & Soft Toys Toys - Construction toys, Action figures etc,

Hard

Soft

Toys Plush toys, dolls and fabrics

China in and around Hong Kong - Leading

South

E- CHARGERS
Stepping

into Toy aero plane market Driven by electricity. Two parts: Battery holding pack and plastic foam container. High performing and easy to use rechargeable planes. Fly up to 90 meters Charge for 10 sec. E-Chargers in 6 styles.

WAI LUNG
Owner operated factory Finger Bikes Replica of BMX bikes with functional parts During critical production- Answered properly and promptly Spin master Toys beat the major competitor Disadvantages: No prior experience in production of toys with electronic components. Engineering workforce is small Advantages: Die-casting and plastic action figures 60% capacity left out.

WAH SHING
Subsidiary of Hong Kong public toy manufacturer. Major electronic toy supplier for leading companies. Uses 70 80% of capacity has been utilized. Advantages: Upper and lower management will be committed. Action- Oriented company. On-time delivery meeting quality specification. Disadvantages: At present no proper communication between lower and upper management.

RONNEN HARARYS CHOICE

Already secured sizeable amount of shelf space. Competitor also working on the same concept. It is hard to overcome the first mover advantage in toy industry. Weight 17grams. +1 gram reduce 15 seconds of flying time 18.5 grams wont even fly Using not commonly available material Components available in mainland china. Mainland china is inferior to Hong Kong in training.

FACTORS TO BE CONSIDERED
S.No 1 Factors To Be Considered REPUTATION WAI LUNG Good. Due to Previous Experience. WAH SHING Good. Companies like CREATOR, HASBRO are their customers. Perez had good experience with the company. 20-30% of 3500 workers. i.e. 700-1050 workers. Good They have engineers. So, they can help them technically in wgt. issue. Shotgun and Skidzo, Furby etc.

2 3 4

CAPACITY Quality Levels Capability In engineering Capability of factories

60% of 2000 workers. i.e. 1200 workers Good They are short of engineers. It is a paradigm shift for them. No experience in producing electronic components and Injection Molding

Contd.
S.NO Factors To Be Considered Chinese Suppliers Speed to Market Tooling Time Needed WAI LUNG WAH SHING 6. 7. 8. Just 1 hr away. They supply on time Company needs to buy new equipments for injection molding and Electronic handling. Excellent 5hrs away but they are not in Mainland. Supply on time No problem with electronic handling and injection molding. They just have to tune it. Not much is expected but they should be professional as they handle HASBRO and CREATOR. 29.4783 HKD

9.

Attention to Your Company

10.

PRICE per product

15.438+15.7998 =31.2378 HKD

CONCLUSION
We Recommend WAH SHING.