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Indian Institute of Tourism and Travel Management

ON THE JOB TRANING PROJECT REPORT


Tour Operation & Marketing At SAND PEBBLES Tour n travels HYDERABAD By Ajit Kumar Sharma Programme: PGDM (TT) Roll No: 03

Objective
To promote Orissa most sought after destination. To promote sand pebbles tours & travels all over India& abroad. To operate tours with value. To establish the new market for sand pebbles tours & travels in Hyderabad. To gain better experience of tourism operation.

Executive Summary

Marketing of Tourism Services in India A Study With Special Reference to Orissa Tourism marketing is nothing but it is a game of expectation and satisfaction. As for as my experience in marketing is concerned it is a very hectic job. People in Hyderabad are Not very much aware of Orissa tourism. So first of all i made a mantle notes how to promote Orissa tourism. In this connection i visited many tours &travel Agency. I arrange meeting with local guides those approved by APTDC. I do suggest the appropriate authority to promote Orissa tourism first then it will get better market in Hyderabad region. Marketing of services means the marketing of different intangible service needs of customers. This is nothing but the sale of some services. In this paper, a trial has been made to study the state of marketing of tourism services in India :- the state of foreign and domestic tourists and the related trend, the share of India in the world tourism business, the employment opportunities rendered by this industry along with the availability of different infrastructural facilities like hotel, transportation etc. The paper ventilates some of the problems of Indian tourism market and suggests some improvements.

The company

SAND PEBBLES TOUR&TRAVELS located in the heart of Orissa ,the most beautiful state of the Indian union .It has branch office in Puri ,New Delhi ,Kolkata,& Hyderabad.. It is tie up with Orissa tourism in Hyderabad. It is the leading travel agency & Tour operator providing sincere & qualitative service to their guests .It has been serving since ten glorious and meaningful years in arranging wide range of activates such as providing inbound and outbound tour ,transportation ,chauffeur driven car ,accommodation ,preparing special interest guided tours ,making convenient booking of both Domestic& international Air Tickets ,VIS A and other travel formalities and arrangement of diversified events. It is a complement home for travel and tour management. It offer something unique &Special in its tour IT NEVER OPERATE TOUR BUT OPERATE VALU ADDED TOURS. Over the years , sand pebbles has carved a niche for itself because of its expertise in handling tourist from all over the world coming to ORISSA a about the industry and its knowledge about the industry as a whole. Being more than a decade in the field, of tourism, it knows the pulse of Orissa tourism hence it has opened its office in Puri, Bhubaneswar, two most important and frequently visited destinations of the State and branch office at DELHI&KOLKATA. IT PROVIDES HOSPITALITY TO THEIRGUESTS, INSTEED OF SERVICE TO THE CLIENT.

TOUR SECTION
Tour operation Tour guiding Package tour Tour promotion Itinerary preparation Tour costing Car rental

MARKETING SECTION

Marketing of Tourism Services in India A Study With Special Reference to Orissa Tourism marketing is nothing but it is a game of expectation and satisfaction. As for as my experience in marketing is concerned it is a very hectic job. People in Hyderabad are Not very much aware of Orissa tourism. So first of all i made a mantle notes how to promote Orissa tourism. In this connection i visited many tours &travel Agency. I arrange meeting with local guides those approved by APTDC. I do suggest the appropriate authority to promote Orissa tourism first then it will get better market in Hyderabad region. Marketing of services means the marketing of different intangible service needs of customers. This is nothing but the sale of some services. In this paper, a trial has been made to study the state of marketing of tourism services in India :- the state of foreign and domestic tourists and the related trend, the share of India in the world tourism business, the employment opportunities rendered by this industry along with the availability of different infrastructural facilities like hotel, transportation etc. The paper ventilates some of the problems of Indian tourism market and suggests some improvements

Marketing activity
Area covered by me are as follows: Travel agencies-Sahara global Deccan world travelsTravel spice . Tanzy tours Plus holidayPremier DestinationOmmer worldHorizon TravelsGrace TravrlsTravel PointNeo toursLand AirIsha travels hotel:ex:Green park hotels,hotel princeresidency.log on hotel MNC:ex:financial software systums

COMMUNICATIONS IN THE FIELD OF TOURISM


In this new millennium it is necessary to build a new model of development in tourism which is based on quality, competition and sustainability. Quality and professionalism are fundamental elements in the tourism industry. These elements also regard the communications sector, which must be transparent and honest when promoting tourism. Competition between countries is inevitable. To be competitive the information given to tourists cannot limit itself to the simple monumental and landscape aspects. Therefore, it is necessary that the information given is not superficial, but culturally valid and fulfils the expectations of the clients. Today we hope that this type of attention is given to communication. As a matter of fact, the present course of globalization has caused even more various demands. The "on-line" tourist market which is in constant growth requires more tourist promotion abroad. The "web" offers the possibility to "travel" virtually; to visit receptive locations and structures. Dynamism and specializations are the future for communications in tourism. For this reason, the users of internet look for qualified and updated answers to their requests. They look for fast and specific navigation sites and they look for tips, advice and product comparisons.

Communication in the world of tourism cannot become deflated on such a perspective: tourism is a moment of formation of the person and must feed on ideas and content. It involves interests and expectations that go way beyond the simple desire of getting away. The tourism industry, for example, presents itself nowadays as the sector potentially the most fit to contribute positively towards the struggle for the reduction of poverty in the so-called "Third World Countries". It is hoped that there will be a renewed enthusiasm by the international community which has been always involved in the front line of the struggle against poverty on Earth. Through aimed strategies and specific policies, the tourism sector can become the turning key to this struggle, which must absolutely be won.

Data collection
PRIMARY DATA: Bto B ,B to C visit and pilot test. SECONDARY DATA: Internet, Book, Journal, tourism magazine. TECHNIQUE USED: Questionnaire, Observation, telephonic interaction, Intern ate.

Constraints & limitations


There are some limitation in the tour operation business &Marketing which are as follows .Lack of its own tourism law. There is less commission. . Dependency on other industry. Extra interference of other departments Lack of mass awareness regarding tourism programmed. Lack of government interest in promoting Orissa in HYDERABAD REGION.

Findings and &Conclusion


TOURISM IS a smokeless industry. Recent trends are only reaffirming that tourist seeking newer, unexplored destinations. so tour operator plays an important role to create awareness about the potential and the offering the area. By doing this project we have realized that these are the suggestive ways of TOUR OPERATION: Offer the TOUR OPRATOR a monetary incentive to sell the product. This works especially well when a TOURIST can choose between several products that will meet his or her needs. Sometimes it is almost miraculous how fast PRODUCT can move when TOUR OPERATOR are provided with the proper incentive. Advertise the availability of this material to other suppliers. Consider placing ads in industry publications listing the products youre planning to PROMOTE.. Brainstorm and get creative. One TOUR OPERATOR lost a TOURIST contract to supply a certain, custom-made product. When the contract was signed there was a ONE-month to deal the business supply of the item to the tourist Instead of taking the typical non-action of ignoring the situation, one took assertive action. He called his competitor who won the contract, and sold his entire package of the product B to B operations: Sell the products to another business house on discounted rates. Internet selling Different promo schemes

Recommendations

Tourism is the largest service industry in the world. Tour operator plays a crucial role in ru this industry .There are some measures to be taken into the consideration which are as follows; Incentives and rewards to state recognized tour operators should be given by the state. . There is a great need to have an information bank between government origination and travel agency. .A strategy should be taken to put together of travel agency and non tourism organization. A separate tourism law should be enacted. It is need to mass awareness programmed in tourism

Thank you