A MARKETING STUDY OF TATA PHOTON IN NEW DELHI

We are conducting a small Research on a market study of Tata Photon in order to understand the satisfaction level amongst its customers in New Delhi

RESEARCH METHODOLOGY

1. UNDERSTANDING THE ORGANIZATION:

2. DEVELOP A SURVEY QUESTIONNAIRE:

3. CONDUCT SURVEY:

4. ANALYSIS AND INTERPRETATION OF INFORMATION

TYPES OF RESEARCH

1. Descriptive and Analytical Research

2. Applied and fundamental Research

3. Quantitative and Qualitative Research

4. Conceptual and Empirical Research

METHOD OF DATA COLLECTION

1. Primary Data
-Survey -Interview Methodpersonal interview

2. Secondary Data
-Journal, Books, magazines and newspaper -Reports and publication of business house -Public records

SURVEY
Sample Size: 100 customers
Areas Covered:South Delhi-Kalkaji, Nehru Place, Govindpuri Research Objective:To undergo the Study regarding

GENERAL RESULTS FROM THE SURVEY:

1.How do you rate the use of a Net Dongle in todays scenario?

2.Do you use a Net Dongle?

3.If no, which disadvantages do you see in using a Net Dongle?

4.If yes, which brand please specify: __________

5.Do you think TATA PHOTON is a good choice while choosing a

6.Rate the following parameters on the scale of 1-5 on the basis of your AGREEMENT/DISAGREEMENT regarding the particular parameters associated to Net Dongles:
120 100 80 60 40 20 0 17 6 12 27 38 7 24 17 25 27 82 32 10 0 10 8 7 14 37 Strongly Disagree 45 Disagree Neutral Agree25 Strongly Agree 2 5 23

After Sales Service of Brand name like TATA The Browising and The usuage cost of TATA PHOTON should TATA PHOTON is would enhance sales of Downloading speed of TATA PHOTON is high be made available at all Excellent TATA PHOTON net Dongle matters a stores lot in its Purchase

7.Kindly mark on the basis of DIFFERENTIAL SCALE what is your opinion regarding the brands of TATA PHOTON
100 80 60 40 20 0 WHIZ PHOTON 34 40

5 18

19 Very Good Good Average Poor

30 13

26 10 5

Very Poor

8.Rate/tick on the basis of your satisfaction level, the following parameters of TATA PHOTON:
SATISFACTION LEVEL BASED ON VARIOUS PARAMETERS
100% 80% 60% 40% 20% 0% 22 38 22 9 9 Browsing speed 39 27 19 12 3 services/offers 35 28 19 13 5 Brand value Dissatisfied 21 38 25 11 5 Opinion of other users Neutral Satisfied 8 16 28 32 16 Price Highly Satisfied

Highly Dissatisfied

CONCLUSION
It was found that 91% households in South Delhi that we surveyed uses TATA DONGLE & 9% did not. People in South Delhi rate NET Dongle today as: Necessity35 % A Good option- 48% Wastage17% 9% who didnt have NA/Cs think that: a)Expensive 5% b)Unsatisfactory performance 2% c) High dissonance in getting proper services 2% 65% of the customers who filled questionnaire answered that they use TATA PHOTON and rest by other compititors. People said that: They strongly agree to the fact that after sales services by TATA PHOTON are excellent . They agree that TATA brand name has enhanced PHOTON sales. The initial cost was of neutral value to people relating to TATA PHOTON. TATA PHOTON+ is preferred more then the older version WHIZ Good after sales services carries huge weight age to the public. Around 38% of the household surveyed belong to the Above 30,000 income per month group. Interestingly, it was found that using a TATA PHOTON is independent of the price & shows a correlation of .016 Factor analysis showed that: After sale services by TATA PHOTON were excellent The browsing and downloading speed of a NET DONGLE matters a lot in its purchase.