TYRES

SUBMITTED BY -YOGESH SAHU ANEESH NAIR ASHWINI KALE JUHI KUMAR

OVERVIEW OF SECTOR
At Present There Are 40 Listed Companies In The Tyre

Sector In India. In 1926, Dunlop Rubber Limited Set Up The First Tyre Company In West Bengal. MRF Followed Suit In 1946 In South India. While The Tyre Industry Is Largely Dominated By The Organized Sector, The Unorganized Sector Is Predominant With Respect To Bicycle Tyres. Total Production Figures In Tonnage: 11.35 Lakh Mt & Total Production Of Tyres In All Categories: 811 Lakh (2007-08)

MAJOR
MRF
CEAT

PLAYER

APOLLO TYRES LTD (ATL) JK TYRES

RATE OF GROWTH
Trucks and Buses: 13%. Light Commercial vehicles: 29%. Motorcycles: 27%

Passenger cars: 31

COMPANY BACKGROUND
An Enterprise That Started As A Toy Balloon Maker In

1946 In South India Quickly Grew To Become One Of India's Biggest And Respected Companies. Renowned For Product Superiority And Innovation. MRF Is India's Largest Tyre Manufacturing Company, And Among The Dozen Largest Worldwide. It Exports To More Than 65 Countries. MRF Won The Award For Customer Satisfaction Not Once But 6 Times In The Last 7 Years.

COLLABORATION
MRF had collaborated with automobile OEMs who

source their tyres from MRF India are: Maruti Mahindra and Mahindra Tata Motors General Motors

MAJOR PRODUCTS
TYRES
CONVEYOR BELTS PRETREADS PAINTS & COATS

SERVICES
T& S
TYREDROME TYRE MAINTENANCE MIDD

MARKET SHARE
With a 24% share in the overall tyre industry MRF is

the king of tyres on the Indian road. Its Leadership position, coupled with its strong brand recall and high quality, MRF commands the pricemaker status. MRF has a strong presence in the T&B segment, the largest segment of the tyre industry, and commands around 19% market share in the segment. It holds the second place in the passenger cars.

MARKET TARGET CUSTOMER

TWO WHEELER INDUSTRY

PASSENGER CARS INDUSTRY

TRUCKS & BUS INDUSTRY LCV INDUSTRY OTR INDUSTRY ORIGINAL EQUIPMENT INDURSTRY TYRE DEALER PASSENGER CAR OWNER

4 Ps
PRODUCT

TYRES --PASSENGER CARS --TWO WHEELER --OTR --TRUCK & BUSES --FARM SERVICES --LCV --TUBES ANG FLAPS
1.

 PRICE

-- TWO WHEELER RS1000- RS3000 -- FOUR WHEELERRS2000- RS5000 PLACE ----------ALL OVER INDIA PROMOTION ---------- ADVERTISEMENT HORDING NEWSPAPER

DISTRIBUTION STRATEGIES

TYPES OF CHANNELS
0- LEVEL
1- LEVEL 2- LEVEL

CHANEL STRUCTURE
0- LEVEL

COMPANY

OTHER MANUFACTURING COMPANY

1-LEVEL

COMPANY

DEALER

CONSUMER

COMPANY CONSUMER

FRANCHISEE OUTLET OF
COMPANY

 2-LEVEL

COMPANY DEALER

DISTRIBUTOR

CUSTOMER

DISTRIBUTION STRATEGY
THEY HAVE THEIR OWN FRANCHISEE

OUTLETS. THEY APPOINTED C & F AGENTS.

PLANT LOCATION
MEDAK
GOA ARKONAM TIRUVOTTIYUR KOTTAYAM PODUCHERRY

DISTRIBUTION CHANEL MEMBERS

C & F AGENT
DISTRIBUTOR DEALER

PROS AND CONS OF STRUCTURE

PROS

-- ITS GOOD FOR BUSINESS CONSUMER. -- BECAUSE OF THE STRUCTURE EASILY AVAILABLE TO THE CUSTOMER.
CONS

-- AS THEY HAVE THEIR OWN RETAIL OUTLET ITS COSTLY.