book review of You can sell

Presented by: Manasvi gupta Manoj kumar

You can sell

This book is written by shiv khera ,the person who is an Indian motivational speaker. It is a self help ,motivational book. The front cover of the book has the title you can sell with the byline results are rewarded ,efforts are not.

How it help
The book is simple & easy to understand with practical & motivational ideas from daily life. Help to become a good seller.
Help to gain success & avoid Pitfalls.

Helps in establish credibility & goals. Helps in achieving goals ,motivate to exceed to the goals. Principles are based on the foundation of values ,it teaches the various selling trades.

The person who are eager to learn the art of selling for whom book will be a bible.

It tells about the mind work, how one should think & innovative ideas need to be comes from within us to succeed in life.

Who is not selling?

A candidate at a job interview .The candidate is selling his ability to work & the interviewer is selling his company. A politician making speeches to get votes. A lawyer arguing his clients case in court. A govt. body negotiating a major contract.

The tips it provides:

In selling starts with ones physical appearance, attitude, Posture, the way the person smile & the art of convincing others to buying what we are selling( product, service, strategy etc)must be good. To sell something we need to be convinced enough to talk about it.

Tips continue
Dont simply sell the product , sell the experience. Dont simply talk about the benefits & advantages of a service, convince the others person that they cannot grow/develop/exceed without it.

ABC of selling
ABC = ALWAYS BE CLOSING Timing is crucial, person should know when to close. Recognizing the most appropriate timing to close is intuitive & comes from experience.

Methods of prospecting
Direct mail marketing Trade shows Referrals from existing customers

Signature presentation

Barriers to communication
Physical Emotional

Intellectual
Ego barrier Bad timing

customers vary in behavior

Some are polite & courteous. Some are very open & direct Some take timing decision. some are willing to take risks. Some are willing to listen Some are calm. Others are rude & ill mannered. Others are not so open.

Others take decisions quickly. Others conservative. Others only talk. Others are aggressive .

Failing in sales
Lack of commitment Lack of training Lack of monitoring Lack of team spirit Lack of communication Lack of proper system Lack of coordination Lack of clarity of roles & goals

Thanks,,,,,,,,,,,,,,,