Animals Dont Have The Power To Think, Yet They Dont Disturb The Cycle Designed By Almighty.

MEASUREMENT/EVALUATION OF CSR ACTIVITIES

The multiple responsibilities of business

Economic Responsibility Legal Responsibility

Social Responsibility

A three-stage model of corporate social responsiveness

STAGE
Degree of responsiveness to a specific issue

High

Organizational Policy

Learning

Commitment

Organizational changes Administrative learning Specialized learning Formulate policy Identity problem

Low

Time (years)

CSR
Level 1: Key Question : The least industry can do beyond compliance Polluter pays principle

CSR Level 1
Improve

law/ regulations standards Department of environmental management Reclamation (turning ash in to soil) Local Government participation

CSR Levels 2 Key Questions : Is industry voluntarily giving back something to the society? Are these actions inspired by a sense of guilt to the society, earning good name in market, humanity, etc.?

CSR Level 2

Infrastructure for physically challenged employees Foundations (i.e. : financial aid beyond immediate community/tax planning with positive impact) Income generation for community Forestation / Greening Paternity leave

CSR Level 3 Key Questions: Is it part of core business strategy? Is it adopted by the board?

CSR Level 3
Ash management: ash brick factory Quality Circle: empowering community land for land Distributed Generation: Regional development. Center for power efficiency and Environment Protection

Spectrum of CSR
Poor CSR Good CSR

No employment No concern for indirect effect (land, water, air)

Taking care of workers Low dependence on non renewable resources

Destruction of agricultural land

Not willing to listen to other stakeholders Appropriate land not being compensated Non compliance of rule of land

High awareness about CSR initiatives

Land compensation Increased monitoring system Environment responsibility

CSR Activities

Community projects Educational projects Arts and cultural activities Sports Healthcare Adoption of charities/ non-profit organizations Charitable donations Corporate volunteering Employee training and development Employee welfare Environmental projects Ethics code

Traditional Corporate Responsibilities

Ensuring Health, Safety, Wellness & Security of Employees

Minimizing Waste Recycling

Management of Natural Resources Conservation

Corporate Responsibilities Compliance with Regulations & Legislation

Minimizing Pollution

Number of employees dedicated to planning CSR activities.

Benefits that the corporations achieved from their CSR activities

Attracting & retaining employees Improved management quality Increased profits Improved image & reputation Improved customer loyalty Increased favorable media coverage Better business operation conditions Better government relations Improved organizational culture

Tools used by the corporations to communicate their CSR activities to stakeholders Annual reports Meetings Company newsletters/ Leaflets/ Posters Mass media Press releases/ Press conferences Websites Campaigns Word of mouth

Example of a Company

CSR Society Initiatives Summary

CSR (Community Initiatives) AREA STAKE HOLDER / INTERACTION WITH/Location Panchayath NGO PHC Local Community LocationSevaganapalli panchayath CSR-2005-2010 Result-

Health care

Promoted Dental Health at Bagalur PHC Improved infrastructure at Bagalur PHC General Health Camps Specialty health camps National Pulse polio program Blood Donation camp School Health HIV-prevention Chikangunyaprevention activities

Enhanced awareness/ Improved Health status of the community

CSR (Community Initiatives) AREA

STAKE HOLDER / INTERACTION WITH/Location

CSR-2005-2010

Result

Panchayath
LocationSevaganapalli panchayath

Environment

Zero effluent Discharge Planting of tree saplings Rain water harvesting Contests during world environment for school children Used battery collection Best pollution control equipments

Contributed to green cover Promoted lead safe society

CSR (Community Initiatives) AREA

STAKE HOLDER / INTERACTION WITH/Location

CSR-2005-2010

Results
Propels community development and access to better facilities thereby improving the standards of living

Infrastructure development

Block development Converting Kuttcha road to officer a Motoroble road ,Bus Panchayath shelter, safe drinking water to villages,drainages, Locationstreet light temple Sevaganapalli renovation and community panchayath Roads, Bore-wells, School Renovations, Supporting midday meals, Computer cabins for sevaganapalli panchayath-to improve local governance Storm water drainage, OHT , Modifying School Kitchen, 3 class room construction

STAKE CSR HOLDER / (Community INTERACTION Intiatives) AREA WITH/Location

CSR-2005-2010

Results

School authorities Panchayath

LocationSevaganapalli panchayath/ Hosur

Sports and leisure / education

Donated sports equipments to local Panchayath school Improve Physical curriculum Co-sponsored School district sports meet at Kothapalli state heavy weight Lifting State level Chess Championship Provision of books, fees and scholarships to the needy children Renovation of school buildings Promoted book reading among school children.

Promoted Basic Education/ development in children from Rural Areas

CSR (Community Intiatives) AREA

STAKE HOLDER / INTERACTION WITH/Location State government NGO

CSR-2005-2010

Results

Relief work / philanthropy / assistance

Relief to Deceased Improved employee corporate Medical loan assistance image Locationto cater employee Family Sevaganapalli Treatment, Medical panchayath/Hosur/T insurance amil Nadu Ambulance service to local community Assistance to Disabled Tsunami relief fund, providing appliances to handicap during world disabled day, providing batteries to local bodies to monitor the community