BAJAJ HINDUSTHAN SUGAR PLANT& LIMITED KINAUNI (MEERUT)

Kshitiz walia PGDM-I SEC-B

HISTORY
Bajaj Hindusthan Limited (BHL) was incorporated on 23rd

November, 1931 under the name - The Hindusthan Sugar Mills Limited on the initiative of Jamnalal Bajaj. The site selected for the first plant was at Golagokarannath, district Lakhimpur Kheri in the Terai region of Uttar Pradesh (UP) The original capacity of the factory was 400 tons of cane crushed per day (tcd). Subsequently, this capacity was increased in stages and is currently 13,000 (tcd). In the year 1988, The Hindusthan Sugar Mills Limited was renamed as Bajaj Hindusthan Limited.

 In an acquisition move, the Company took over the

Pratappur Sugar and Industries Limited (PSIL), district Deoria, Eastern UP in December 2005. PSIL was subsequently renamed as Bajaj Hindusthan Sugar and Industries Limited (BHSIL) and became a subsidiary of BHL. BHSIL had an aggregate power generation capacity of 95.8 MW. Combined with the power generation capacity of 325 MW from BHL, the Companys total generation capacity is 420.8 MW. After meeting its own energy needs, the Company has a surplus of 90 MW. It supplies a significant part of this surplus power to the UP state grid. In December 2010, BHSIL was amalgamated with BHL

INDUSTRY DETAIL
Bajaj Hindustan Sugar & Industries Ltd, the No.1 sugar and

ethanol manufacturing company in the country. BHL is Indias largest ethanol producer. It is the pioneer of Indias fuel ethanol program. BHL is currently producing 38 million liters of ethanol in a year. BHL generates 430 MW of power from the bagasse produced in its sugar mills. After meeting its own energy needs, BHL has a surplus of 90MW. The Company has already begun to supply a significant part of this surplus power to the UP state grid

VISION AND MISSION

Vision To be the leader in our chosen business area, create an organization that all our constituents are proud to be associated with, set benchmarks that will become the standard for others to emulate and through ethical business practices create wealth for our stakeholders. Mission To transform Bajaj Hindusthan Ltd. into a dynamic and vibrant business entity where growth is an ethos and the long-term value creation for our stakeholders is the paramount objective.

MANAGEMENT OBJECTIVES
Giving a sense of direction and challenge to the individual and their

team through role clarity Helping different functions and departments to go beyond targets and benchmarks and take quantum jumps Creating a supportive and empowering culture in the organization Providing information for annual increments-incentives, promotions, job-rotation, identifying training needs etc. Identify talent for succession planning Identifying employees with long term growth potential Identifying employees performing below expectation and what inputs are required to improve their performance To ensuring growth of employees for organizational perpetuity Creating of Total Quality Environment through enhancing the commitment of people in terms of productivity, quality, technology, structure and systems

 Management in BHL is two fold: A 360 degree

performance feedback is provided to each employee by his supervisors, peers, subordinates, internal and external customers. Targets and Key Result Areas are dynamic and are modified each year in response to the organizational challenges

SWOT ANALYSIS
STRENGHTH

WEAKNESS

SWOT

OPPORTUNITIES

THREATS


STRENGTH Second largest sugar plant in the world The sugar industry paid well over Rs. 122.69 billion in 2006 Annual tax contribution to exchequer Rs. 17 billion annually. Employment about 0.5 million workers Supports the down stream industries by providing the raw material. Sugarcane farming is more profitable then any other cash crop in India IMPLEMENTATION OF SIX- SIGMA technique

WEAKNESS Most of the Co-operative sugar industries in India finds difficult to pay for the sugar cane supplied by the farmers. Most of the sugar factories are more then 30 years old and still using the old technology Lack of professionalism

OPPORTUNITY High value of by-products for down stream industries. Huge potential to increase the productivity of cane and sugar recovery rate. Technology up gradation, new advanced technology available for the byproduct utilization

THREATS Sugar sector is vulnerable to political interest. Ground water availability for irrigation. Unhealthy competition between members of the society. Quality of soil deteriorates due to overuse of fertilizer and pesticides to increase sugarcane yield.

BOARD OF DIRECTORS
Mr. Shishir Bajaj, Chairman & Managing Director Mr. Kushagra Nayan Bajaj, Jt. Managing Director Mr. I.D.Mittal, Executive Director Mr. Niraj Bajaj Mr. D.S. Mehta

CORPORATE SOCIAL RESPONSIBILITY

As part of its Corporate Social Responsibility initiative,

Bajaj Hindusthan Ltd. is working hard at the grassroots level towards the development of natural and human resources and their efficient and judicious use. The company has initiated and integrated community development programs for stressed farmers in the suicideprone zone of Wardha district in the Vidarbha region, focusing particularly on water harvesting. BHL constructs Check Dams, Percolation Tanks and Ponds/ Farm Ponds, besides working on the revival of rivers through the dredging and widening of river beds, bori bandhs, inter-linking of water bodies through link water channels/ canals, wells and bore wells

 It promotes micro irrigation systems like drip and sprinkler

irrigation systems, horticulture plantation, dairy farming and less water-intensive short duration cash crops. NABARD has now joined hands with us for the promotion of horticulture (Wadi Project) and the Confederation of Indian Industries (CII) too has recognized.