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Entrepreneur
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Introduction
Engineering 90
Ways of making effective decisions in managerial situations with a significant technological component.
Start-up
Corporation
Skills and knowledge applicable to both start-ups and large corporate environments. Projects will be more of the entrepreneurial type.
s I PO
CEOs
President
8000 BC - 1850
1850 - 1960s
1960s - present
Jeremy & Tony Hope, Competing in the 3rd Wave, Harvard Business School Press, 1997
Exploding technology Global market Government driven (deregulation) Changing force of competition Pattern of employment Rapid pace of knowledge is now the key resource
Technology is creating new forms of organizations Information based networks have changed the economic equation
Use network to coordinate supply and marketing activities without owning them
Global Market
Flow of money and information immediately. Corporations of every nationality are buying, selling, and investing in growth regions from around the world from a central computer. Marketing is leading to homogeneous buying patterns. McDonalds arches are recognized everywhere. Global shipping via internet. New regions of economic prosperity (East Asia)
1 9 60
% world economic output East Asia
Toda y
Government Driven
Changing Governments Collapse of communism China economic power Emergence of East Asia Privatization of state-owned industries
Billions of new customers in: East Asia India Eastern Europe Deregulation: Airlines Telecommunications Utilities
In the 1970s, 90% of people worked for organizations, , career at company was a lifetime commitment.
Smaller, more focused companies, entrepreneurs, start-ups, spin-offs. Tightly focused companies.
American Companies
~19 8
0 s
5 - 15 times
who build the industry (IBM, CBS, United Airlines, Merrill-Lynch, Sears, Coca-Cola) who follow industry (Fujitsu, USAir, Smith Barney, JCPenny)
3. Revolutionaries who rewrite the Rules (IKEA, The Body Shop, Charles Schwab, Dell Computers, Swatch, Southwest Airlines) Never has the world been more hospitable to revolutionaries and more hostile to industry incumbants Gary Hamel
Gary Hamel, Strategy of Revolution, Harvard Business Review, 70 1996
Downes and Min, Unleashing the Killer App, Harvard Business School Press, 1998